Case Study
Zurich Uses Personalised Video To Increase Customer Retention
Brand loyalty is critical for a healthy bottom line, but how do you retain customers in a competitive industry? To build long-lasting connections with customers, you need meaningful engagement. This case study explores how Zurich did exactly that by delivering relevant, personalised renewal information in an engaging video format, creating a more seamless — and human — customer experience.
What We Cover
- Calculating your company's individual retention rate
- The benefits of insurance customer retention
- How to leverage a modular video format to save time
- The secret to a top-tier customer experience
- Strategies to make insurance renewals engaging
- Results from Zurich’s video campaigns