Interactive
Video
Engagement Beyond the CTA
Idomoo Interactive Video goes beyond clickable links, choosing the next scene and shoppable videos. It enables deep viewer interactions that change the video in real time. The result? Better engagement. Higher conversions.What Is Interactive Video?
Interactive Video is video the user can engage with in a meaningful way beyond simply watching. Viewers can interact with and customise any element of a video in real time right from the player.
Take a look at the video below to see it in action. This video was created for Morgan, but you can update it with your name by clicking the lightning bolt icon.
Welcome to Idomoo Interactive Video
User Customisation
Turn viewers into creators. Let them change the flow of the story, add media or input their own info, enriching your first-party data. Videos update in real time for a seamless experience.
True 1:1 Personalisation
Add personalisation for better CX instead of asking your customers questions you already know the answers to. Need millions of videos? No problem. Our built-in automation makes it easy.
Industry-Leading Platform
Our award-winning Next Generation Video Platform is purpose-built for the world of dynamic video. It’s secure, easy to use and unique in its ability to deliver cinematic quality at scale.
People are watching more types of video across platforms than ever before…
Interactive Features
Interactive Video Results
companies in financial services, wellness and more.
CTR
deflection
unique views
conversions
completion rate
Benefits of Interactive Video
Market Study
93% of Gen Z Interested in Interactive Video
According to the latest research, high earners and zoomers are among the most likely to want interactive and customisable video.
Interactive Video FAQs
How do you make an Interactive Video?
First, decide on the points and types of interactivity. What actions do you want users to take? Next, source the creative. You can repurpose video content or make something new. Then use our Next Generation Video Platform to add interactivity. Here, you’ll define the logic for the video — who sees what, how it branches, etc. — and preview each interactive element so you know it works just like you want.
What are some common use cases for Interactive Video?
Common uses for Interactive Video run the gamut. They include NPS surveys, loan calculators, form fills, customer service self help, shoppable videos and customisable highlight reels. Industries using Interactive Video range from gaming to mortgages to healthcare to education.
Do I need customer data to create an Interactive Video?
No. Interactive Video lets you offer a personalised experience without any customer data. The user easily customises their experience as they interact with the video, and you can capture that data for future use.
How does Interactive Video work?
Many videos with interactivity work by adding overlays, such as a clickable button, on top. Others allow branching by having the user click on an area in the video. Idomoo Interactive Videos are immersive experiences where each interaction guides the story. Users can even customise their video in real time (change colours, upload media and more), creating a completely new video all their own.
How is Idomoo Interactive Video different?
Our Interactive Videos are different because we can generate new video content in real time based on user interactions. If they enter their name in the video, you can add it to a later scene. If they take an action that indicates they’re more likely to want Service A than Service B, you swap in a relevant scene. Our enterprise-grade platform also handles personalisation at scale, so you can combine interactivity with Personalised Videos.
What is Interactive Video used for?
Interactive Video is used at every stage of the customer journey. Here are just a few examples.
- Awareness: UGC campaigns let your fans customise their video and share it with their friends, skyrocketing reach and engagement.
- Lead generation: Users can click to get an SMS or share contact info. Plus, each interaction is a data point to help you understand their needs.
- Sales: It’s one click to convert. Improve sales by linking your video to live data (like inventory) so it updates in real time or let users customise their purchase right inside the video.
- Customer service: Drive down support call volume with personalised onboarding, bill explainers and customer service videos that let users self-serve on demand.
- Loyalty: Improve customer loyalty by wowing your fans with a year in review they can customize right in the player. Or reduce churn with a timely Interactive Video that lets customers click to renew, upgrade or reengage.
What types of viewer customisation is possible?
Users can customise their video by adding their own media: text, images, videos and audio. They can also change elements within the video, such as colours and soundtracks. If you prefer, you can allow user customisation through a drop-down menu, so customers can choose from predefined options.
How can Interactive Video help with my first-party data?
Restrictions to third-party data makes first-party data increasingly important. Interactive Video lets you collect and capture this data as customers naturally interact with the video. They might select from multiple options or enter specific information. Interactive Video is much less intrusive than asking for information because it’s a true two-way conversation.
Where can Interactive Video be distributed?
Interactive Videos can be distributed like any video. Send them via MMS, email, in app and more. You can also have an Interactive Video page on your website for a more engaging web experience.
How long does it take to create an Interactive Video?
It’s fast and simple with our Next Generation Video Platform. Interactive Videos are quick to market especially since no customer data is needed and distribution can be as easy as adding the video to a web page. Businesses determine how long it takes to launch the video and how they want to do it.
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*Gartner, “Add Video to Your Personalisation Strategy”, Anna Maria Virzi, April 28, 2021.
Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
