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Improve Sales Performance With Personalized Video
Benefits of Using Video To Improve Sales Performance
Getting prospects to notice your offer in a sea of content is tough. A contextual sell converts better than a hard sell, but how do you catch their attention? Gartner suggests adding video to your personalisation strategy. Because it’s not just a sale — it’s a relationship.
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Examples of Videos That Improve Sales Performance
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See how we help the world’s top brands improve sales performance with Next Generation Video. Get in touch to schedule a call.Related Articles
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Using Personalisation in Sales: How To Do It (With Examples)
Trying to boost sales? Personalisation is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalisation appealing, with 80% more likely to do business with a company that offers personalised experiences. Buyers are more sophisticated now. Rather than one-and-done transactional relationships, they expect a personalised experience where brands treat them like the unique individuals they are. The days of generic messages and mass marketing are over. With competition growing in every industry, personalisation has become a necessity for businesses to connect with their target audience. There’s an interesting reason behind why personalisation is effective. According to research on the subject, it’s powerful because it appeals to two things: Our innate desire for control Our need to cope with the information overload of the 21st century When brands personalise their sales and marketing efforts, they are providing more than just standardised options.
4 Times Brands Got Personalisation Wrong and How To Do It Right
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How To Drive Action: The Psychology of Customer Engagement
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The Ultimate Guide to Personalised Video
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How To Turn Your Webpage Into a Video With AI
Imagine this scenario. You have a webpage with lots of great information that you’d like your customer to know about. But that’s part of the problem — there’s lots of info there. Wouldn’t it be great if you could wave a magic wand and instantly turn that webpage into a video? After all, video is the most in-demand form of digital content, accounting for over 80% of web traffic and 12x more social shares. Given that this isn’t a Disney movie, there’s no magic wand, but fortunately, there is AI. And with our AI, you can turn any webpage into a video in a matter of seconds. We’ll share an example of how it works below and highlight some of the benefits of our Enterprise AI Video solution, the only secure, scalable AI video tool that handles end-to-end video production. Basically, the AI does the work so you don’t have
Video Production Sales 101: How To Sell Video to Enterprises
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6 Video Marketing Examples We Love and Why They Work
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet, 90% of marketers report that video gives them positive ROI. Whether it’s laugh-out-loud video clips or the heartwarming videos that make us feel warm and fuzzy, video has an emotional appeal unlike other media. It engages on multiple levels with movement, sound, in-video text and more — the next best thing to being there in person, connecting 1:1 with the brand. In this post, we’ll explore some of the best video marketing examples from brands and explain why they work. We’ll also talk about how you can make video even closer to a 1:1, personal connection with your customer. First
Exploring AI Personalisation for Ecommerce
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The Financial Times Increases Subscriber Engagement With Personalised Video
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Advanced Interactive Video: What It Means and How It Works
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5 of the Most Common Types of Personalised Videos
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalised emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
Credit Unions Gone Digital: How Video Adds a Personal Touch
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice and guidance.
How Mortgage Lenders Boost Satisfaction With Dynamic Video
How has the mortgage industry adapted to our increasingly digital world? For one, mortgage companies have upped the ante on their digital transformation efforts across all facets of their businesses. Automation — from collecting payments to customer communications and everything in between — continues to be a top priority for industry leaders who are constantly seeking to deliver that “next best customer experience.”
Why Insurers Needs To Leverage Personalised Marketing
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalisation in insurance is in demand.
The Art of the Upsell: 6 Steps to Increasing Customer Value
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.
How To Embed Video in Email (And Increase Engagement)
Email marketing is a powerful tool. Despite the continued growth and innovation of other channels, email campaigns remain the best way to promote your brand.
How To Create Personalised Experiences for Gen Z Consumers
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, the newest generation of consumers is set to disrupt the status quo. They have different brand expectations, as you’ll see below, and they’re poised to have the economic clout to make their voices heard. Research from Bank of America projects that this generation’s combined income will hit $33 trillion by 2030, surpassing millennials’ income the following year.
Ads Vs. Customer Care: The Next Generation of Digital Comms
The world of marketing is no stranger to data. From demographics to consumer behavior, facts and figures about customers are the backbone behind efforts to create the best products, campaigns and more.
18 Personalised Video Examples From Top Brands That Will Wow You
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalised Video.
Where Video Marketing Meets Customer Experience
These days, it’s rare to go a day without watching some type of video. From enjoying your favorite show on Netflix to scouring YouTube for a cooking tutorial, video has emerged as one of the most popular forms of content. In fact, Cisco estimates that the medium will make up a whopping 82% of total IP traffic by 2022. This dominance of video means exciting opportunities to incorporate such content into every part of the customer experience. Beyond being an advertising tool, data-driven video can be used as a CX tool that boosts customer lifetime value.
4 Ways Personalised Video Can Help You Create Wow Moments
Do you wow your customers? It may sound like a funny question, but the value in regularly creating wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships. But how is it possible to deliver individually relevant wow moments in the digital age? SMBs and enterprise companies alike face the challenge of satisfying, at scale, customers’ desire for face-to-face, personable, human interactions. It sounds like a tall order, but emerging technologies like Personalized Video leverage customer data to intelligently craft the most uniquely relevant video communication and deliver it to customers in real-time or near real-time. Keep reading to see 4 ways Personalized Video can creatively deliver wow moments when it matters most…
Hack Your Engagement Strategy with Database Marketing
Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences.
Client Retention Strategies: 6 Things I Wish I’d Known Sooner
It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV).
How to Build an Empire with Personalised Video Content Marketing
The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to improve interactions for your existing customers, thus increasing the likelihood of repeat transactions.