How To Level Up Your Sales Strategy With Personalised Video

Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions.

Amidst these challenges, Personalised Video marketing has emerged as a game-changer. In a time where we’re constantly bombarded with ads and content, a personal touch can make a huge difference. In fact, most sales leaders believe personalising the buying process to each prospect will become more and more important in the future.

From forging genuine connections to evoking emotions that drive action, let’s take a look at how this Personalised Video can transform your sales and marketing strategy.

The Sales Struggle

Sales is a tough gig, no doubt about it. In their daily grind, your salesforce may take part in a constant outreach cycle involving cold calls and emails, LinkedIn social selling and follow-ups that, on the worst days, lead to no new sales conversions. But behind this struggle lies an opportunity to flip the script and innovate for better sales performance.

Instead of one-size-fits-all sales pitches, consider giving each prospect a Personalised Video that addresses them by name and speaks directly to their unique pain points, preferences and aspirations. It’s a refreshing approach that could not only help you close deals but also hit your forecasts and KPI targets.

Think about it. A sales rep’s generic pitch aimed at the masses often falls short of resonating. Chances are, you’re more compelled to buy when you feel a genuine connection with the salesperson or brand selling the product.

Personalised Video encourages that effect, helping you break through the noise and forge real connections with your audience. This personal connection is what paves the way for a successful sales strategy.

What Is Personalisation Video Marketing?

Personalised Video marketing is exactly what it sounds like. It’s the combination of 2 powerful marketing tools: personalisation and video.

Put simply, Personalised Video involves tailoring your video content to each person. Leveraging information you have about the viewer, you personalise the video to include specific elements — scenes, texts, audio, etc. — that align with that person. In other words, it’s going beyond generic messages and delivering something that feels like it was made for them.

Personalisation matters. For 74% of consumers, feeling understood and valued is more important for brand loyalty than discounts and perks.

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Why does this personal touch matter so much? Because, while working with buyer personas or customer profiles in mind is good in theory, there’s a limit to how personal and detailed you can get in your sales conversations.

True personalisation, on the other hand, adds that human touch, making your audience feel seen, heard and understood. In sales, where trust is crucial, this personal touch can change the entire tone of the message. It’s the difference between simply pushing a product and initiating a customer relationship.

Emotions play a huge role in why this works. People remember how you make them feel and when people feel understood and valued, they’re more likely to trust and connect with you. By acknowledging someone as a unique individual, you can forge relationships that go beyond a transactional level.

But don’t just take our word for it. Check out these stats on the significance of personalisation.

  • 74% of consumers favor feeling understood and valued over discounts and loyalty perks.
  • 67% of consumers believe it’s important for a brand to tailor messaging to their needs before they purchase from the brand for the first time.
  • 76% of consumers get frustrated when companies fail to deliver personalised interactions.

Clearly, consumers not only demand personalisation but expect it in brand interactions, making it a much-needed addition to your sales initiatives. But how does video play into all of this?

Why Video?

With countless messages taking over our screens daily, it’s easy for yours to get lost in the noise. Connecting with potential customers can sometimes feel like shouting into a crowded room and hoping someone hears you.

In response, video has become a powerful tool for marketing teams at small businesses and massive enterprises alike. And it makes sense. From streaming and social media platforms to FaceTime and Zoom calls, so much of our communication and entertainment is through video. Using this format means you speak the language of your audience, ensuring they remain engaged and connected with your message.

Additionally, unlike text or static images, video engages multiple senses simultaneously, making it one of the most effective ways to communicate information. Whether you’re explaining your value proposition, demonstrating a new product or sharing a success story, video allows you to convey your message with clarity and leave an impression that sticks.

Ebook

Here’s what you need to know before you launch your first video campaign.

The impact of combining video with personalisation is also evident in the numbers. Our own clients have seen major results from using Personalised Video, including:

  • 8x higher sales
  • 81% conversion rate
  • 9x conversion uplift

Ultimately, amidst countless generic advertisements and sales pitches, Personalised Video marketing stands out. It allows you to cut through the clutter, capture your audience’s attention and form genuine connections that help you improve sales and expand your customer base.

Adding Personalised Video for an Effective Sales Strategy

Not sure how to get started? Here are 3 easy sales strategy examples to help you integrate Personalised Videos into your sales cycle:

1. Leverage Customer Data for Personalised Offers

Leverage your CRM insights to craft your cross-selling or upselling messages for your target customers. By analysing information about past purchases, browsing behavior, demographics, etc., you can present them with relevant offers that are more likely to convert. For example, if they recently purchased a certain product, you can suggest complementary items or upgrades.

Celebrity Cruises took a similar approach with its personalised offer below. Noting Christopher’s past trip in New Zealand and their “love for adventure,” the brand sent an exclusive offer for a similar cruise in the Galapagos — all in the form of a visually stunning and engaging video.

2. Add Interactive Features for Greater Engagement

Take your Personalised Videos up a notch by incorporating interactive features like clickable buttons, quizzes and user customisation options. This naturally boosts engagement by allowing them to take specific actions directly within the video.

For instance, you could include a clickable call-to-action at the end of a video — like the “Upgrade Now” button in Vodafone’s campaign — that redirects to a landing page. This makes it easy for viewers to transition to the next step in the sales process.

Whether it’s clicking to explore additional product details or to jump to the most relevant features, adding interactivity is a great way to keep your audience engaged and get them further down the sales funnel.

3. Enhance Lead Generation

Personalised Interactive Video can also be a strategic tool for capturing new leads and qualifying them effectively for your sales pipeline, helping you ensure that you’re focused on engaging with your ideal customer.

Try sending prospective customers a video that invites them to enter their information for a personalised offer in real time. Or, host the video on a web page, creating an interactive space where qualified leads can submit their details to access pricing or an exclusive discount.

Here’s how that kind of video might look; feel free to give it a try yourself by entering your own details.

This approach is great for elevating both inbound and outbound sales efforts as it delivers a tailored experience right at the start of the buyer’s journey. It also empowers consumers by allowing them to willingly share their information in exchange for relevant, customised offers, establishing a foundation of trust and transparency between the brand and the customer.

All in all, whether you’re looking to increase conversions, boost engagement or generate new leads, Personalised Video marketing offers a great way to connect with new customers on a personal level and differentiate your brand from the competition.

Your Tool for a Great Sales Strategy

Personalised Video marketing holds immense potential for your sales efforts, helping you capture your target market’s attention and engage those key decision-makers. And with Idomoo, creating your videos becomes a swift and straightforward process.

Our Next Generation Video Platform, featuring automation tools and an analytics dashboard for precise metric tracking, makes it easy for you and your team members to create Personalised Interactive Videos that outperform industry benchmarks and help you hit your business goals.

Ready to experience Personalised Video firsthand? Reach out to us today for a free demo.

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