Customised Video

Unique, Just Like Your Customer

What if every customer could receive their own bespoke video? What if video were interactive and customisable, engaging customers in a deeper, more personal way? That’s what our Next Generation Video Platform does.

What Is Customised Video?

Customised video combines video with data to create a one-of-a-kind viewing experience for every customer at scale.

And our platform makes it easy. Connect any video to any data source (your CRM, a live data feed, anything), and you can render millions of customised videos in up to 100x real time.

Videos can even be customisable by the user. Let them input their requirements in a video calculator to get a quote tailored to their needs. Or ask them their favourite highlights from the year and generate a personalised year in review on demand. Anything’s possible.

Benefits of Customised Video

Boost Loyalty

Welcome customers with an onboarding video detailing their specific next steps or surprise them with a customised video for their anniversary. The personal touch shows you care.

Go Viral

Turn viewers into creators. When they customise their video to make it their own, they’re more likely to share their UGC creation friends on social media, amplifying your brand reach.

Improve Self-Serve

Customised videos explain complex info in a way that’s clear and human, slashing call centre costs. And with interactivity, customers can easily self-serve right from the video.

Get More Data

Let viewers input their own data into the video so they can get customised quotes and answers in real time. A side benefit? You gain valuable insights about the individuals you serve.

Grow Revenue

Put your customer data to work with targeted upselling and cross-selling offers in a video that grabs attention. Add CTAs throughout so it’s easy to convert with a single click.

Drive Engagement

Invite customers to engage more with their video by making it interactive. From updating product colors to choosing the next scene, your customer is at the center of their own story.

Customised Video Results

Thanks to its engaging format and personalised content, customised video is effective across industries throughout the buyer journey. Take a look at some of our clients’ biggest wins.
1 x
uplift in social shares
1 x
higher sales
1 %
1 x

The Idomoo Difference

at Scale

Create millions of cinematic quality customised videos in 100x real time. Dynamic text, audio, images, video-in-video and more blend seamlessly with each scene.

of Use

Launch campaigns in days, not months. We can handle the details, or use our intuitive platform with automation tools, integrations and APIs to streamline work.


Interactive Videos auto-update in real time based on live data and user actions. Let customers choose the flow of the video, click to convert or even create their own video.


Your data is safe. We’re ISO 27001 information security certified, SOC 2 Type 2 compliant, and battle-tested by global leaders in finance and healthcare.


Whatever you need, we can do it. From self-serve to white-glove treatment. Plug-and-go templates or bespoke productions. Batch uploading or real-time data. And more.

Create Your Own Customised Video

Go ahead — make some magic.

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Man with a call phone laying on a sofa

Client Campaigns

Upsell & Cross-Sell
Call of Duty (Activision)
Customer Acquisition
Orangetheory Fitness
Year in Review
Mr. Cooper
Purchase Value
B2B2C Communications
Upsell & Cross-Sell
BT Consumer
Upsell & Cross-Sell
Year in Review
University of South Dakota
JPMorgan Chase
Business Account Onboarding

Client Testimonials

This campaign definitely accomplished its goal of fostering a sense of community for our players ... Idomoo's technology has enabled us to empower and engage the Ubisoft gaming community, and their reaction has been amazing.
Anyone can do ordinary, but by partnering with Idomoo, we’ve created truly extraordinary customer communications. With its seamless UX, this onboarding video is one of our best campaigns ever, innovative and effective, hitting KPIs across the board.
We talk a lot about how to customise the experience for donors to keep them engaged but struggled to find a scalable solution — until we discovered Personalised Video. It was a pleasure working with Idomoo on this campaign.
We've done several video campaigns with Idomoo, and each one has gone off without a hitch and delivered on both ROI and customer satisfaction. If you're thinking about connecting with your customers in a more personal way, I recommend Idomoo!
The strategic relationship with Idomoo is integral to the future of Samaritan Ministries’ innovation. We are thankful for their diligence to excellence and how they truly desire to serve the needs of their clients.
The Season in Numbers campaign with Idomoo experienced exponential success, achieving over double our average open rate and nearly 10 times our average CTOR.
Utilising a video format really helps ensure maximum audience engagement in the campaign and helps our audience see the value of their subscription with us.

Let’s Talk

We’d be happy to show you how customised video drives real business results. Contact us via this handy form and we’ll be in touch.

Customised Video FAQs

How does customised video work?

It’s easy. You take video creative — it can be 2D, 3D, live action, anything — and add data from your customers. Our platform makes the connection seamless.

What kind of data do you need for a customised video?

Good question! It depends on your goals, but here are a few examples.


  • First name: It’s the simplest piece of user data in every CRM, but it makes a big impact. Just say hello to your customer — personally.
  • Next steps: What your customer needs to do will vary based on their unique situation. For onboarding, you might show them how to set up their account. For sales, you need a relevant offer. For customer service videos, you should address the problem they’re looking to solve. Our customised videos can dynamically pull in the scene relevant to that individual so they know exactly what action they need to take after watching.
  • Interactivity: No customer data? No problem? Let your viewers customise their video in real time just by interacting with it. They have a great experience. You learn more about them. Everyone wins.

How long does it take to launch a customised video campaign?

We’ve launched global campaigns with millions of videos in a matter of days. Our platform’s built-in automation tools speed the process, and you can even take advantage of customisable templates so video creation is simple.

Don’t have lots of CRM data? Don’t worry. Starting small with your customer’s first name already creates a wow effect and can immediately start boosting conversion rates. Try it yourself.

What are some examples of customised video?

You saw some client examples above (we hope!), but for general categories, onboarding, sales and customer service are some of the biggest.

Here are a few examples of where customised video really shines.


  • Customer engagement: This one probably won’t surprise you, but videos that are customised for — or by — the user boost engagement up to 10x.
  • Retention: Whether you want to reduce churn or take your loyalty program to the next level, customised videos are 4x more likely to make customers feel valued than a regular (i.e., generic) video.
  • Explainers: A customised video is a great place to explain complex concepts like services or billing. We’ve seen video bill explainers slash call volume nearly 75%.
  • Recaps: Send your customer a personalized showreel highlighting the great time you’ve had together. A year in review puts your customer in the spotlight, perfect for sharing with their friends and the world on social media.

Can I reuse existing video assets?

Yes. In our platform, you can customise any video, even video assets you may have from previous projects. It’s an easy way to upgrade old content and make it timely and relevant.

Do I have to produce my own video?

No, you can take advantage of modular layouts we have on-hand, work with our award-winning studio or use AI to create videos with the branding and parameters you choose. Making video content doesn’t have to be hard.

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