Customised Video
Unique, Just Like Your Customer
What if every customer could receive their own bespoke video? What if video were interactive and customisable, engaging customers in a deeper, more personal way? That’s what our Next Generation Video Platform does.What Is Customised Video?
Customised video combines video with data to create a one-of-a-kind viewing experience for every customer at scale.
And our platform makes it easy. Connect any video to any data source (your CRM, a live data feed, anything), and you can render millions of customised videos in up to 100x real time.
Videos can even be customisable by the user. Let them input their requirements in a video calculator to get a quote tailored to their needs. Or ask them their favourite highlights from the year and generate a personalised year in review on demand. Anything’s possible.
Benefits of Customised Video
Customised Video Results
The Idomoo Difference
Quality
at Scale
Create millions of cinematic quality customised videos in 100x real time. Dynamic text, audio, images, video-in-video and more blend seamlessly with each scene.
Ease
of Use
Launch campaigns in days, not months. We can handle the details, or use our intuitive platform with automation tools, integrations and APIs to streamline work.
Interactivity+
Interactive Videos auto-update in real time based on live data and user actions. Let customers choose the flow of the video, click to convert or even create their own video.
Enterprise-Grade
Security
Your data is safe. We’re ISO 27001 information security certified, SOC 2 Type 2 compliant, and battle-tested by global leaders in finance and healthcare.
Flexible
Options
Whatever you need, we can do it. From self-serve to white-glove treatment. Plug-and-go templates or bespoke productions. Batch uploading or real-time data. And more.
Create Your Own Customised Video
Go ahead — make some magic.
Ebook
9 Ways To Customise Video
Imagine if you could customise video creative you already had so it’s personalised and relevant for every customer. We have a few tips to get you started.
Let’s Talk
We’d be happy to show you how customised video drives real business results. Contact us via this handy form and we’ll be in touch.Customised Video FAQs
How does customised video work?
It’s easy. You take video creative — it can be 2D, 3D, live action, anything — and add data from your customers. Our platform makes the connection seamless.
What kind of data do you need for a customised video?
Good question! It depends on your goals, but here are a few examples.
- First name: It’s the simplest piece of user data in every CRM, but it makes a big impact. Just say hello to your customer — personally.
- Next steps: What your customer needs to do will vary based on their unique situation. For onboarding, you might show them how to set up their account. For sales, you need a relevant offer. For customer service videos, you should address the problem they’re looking to solve. Our customised videos can dynamically pull in the scene relevant to that individual so they know exactly what action they need to take after watching.
- Interactivity: No customer data? No problem? Let your viewers customise their video in real time just by interacting with it. They have a great experience. You learn more about them. Everyone wins.
How long does it take to launch a customised video campaign?
We’ve launched global campaigns with millions of videos in a matter of days. Our platform’s built-in automation tools speed the process, and you can even take advantage of customisable templates so video creation is simple.
Don’t have lots of CRM data? Don’t worry. Starting small with your customer’s first name already creates a wow effect and can immediately start boosting conversion rates. Try it yourself.
What are some examples of customised video?
You saw some client examples above (we hope!), but for general categories, onboarding, sales and customer service are some of the biggest.
Here are a few examples of where customised video really shines.
- Customer engagement: This one probably won’t surprise you, but videos that are customised for — or by — the user boost engagement up to 10x.
- Retention: Whether you want to reduce churn or take your loyalty program to the next level, customised videos are 4x more likely to make customers feel valued than a regular (i.e., generic) video.
- Explainers: A customised video is a great place to explain complex concepts like services or billing. We’ve seen video bill explainers slash call volume nearly 75%.
- Recaps: Send your customer a personalized showreel highlighting the great time you’ve had together. A year in review puts your customer in the spotlight, perfect for sharing with their friends and the world on social media.
Can I reuse existing video assets?
Yes. In our platform, you can customise any video, even video assets you may have from previous projects. It’s an easy way to upgrade old content and make it timely and relevant.
Do I have to produce my own video?
No, you can take advantage of modular layouts we have on-hand, work with our award-winning studio or use AI to create videos with the branding and parameters you choose. Making video content doesn’t have to be hard.
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