Back in the day, video wasn’t exactly a big deal for brands when it came to interacting with their audience. A customer’s experience with a brand was more limited to print ads or an occasional conversation on the phone and maybe even a rare face-to-face meeting.
But now we’re living in a whole new world where video is king, from social media to email to streaming TV ads and more.
With so many different advanced technologies at your fingertips, it’s easier than ever to personally connect with your customers. Whether it’s boosting sales, building brand loyalty, or simply getting people excited about what you have to offer, your enterprise can use customised video to break the mold of traditional communications.
Read ahead to learn how.
Understanding Customised Video
So what exactly is customised video? Well, unlike those generic videos you often come across, which try to appeal to everyone at once, customised video combines high-quality video with data to create a unique video experience for each of your customers.
Now, how does this magic happen? It’s all about personalisation. You can tailor these videos to suit the interests, preferences, and needs of specific viewers. This might include a personalised message that speaks directly to your customer, bespoke animations and charts that communicate important info or even interactive elements that allow them to customise the video to make it their own., or even hyper-targeted video ads.
Picture this: professional videos that address your customer by name, suggest products they might love, cover FAQs based on their current needs or provide a recap on their accomplishments. Cool, right?
Watch this explainer video to see how it works.
You know video marketing is powerful. Customised video helps you connect with your audience in a more meaningful way. By delivering content that’s highly relevant and engaging, your business can capture the attention of viewers and keep them coming back for more.
In a nutshell, a customised corporate video is all about putting the viewer front and center. It’s about creating content that speaks directly to their needs and interests, making them feel valued and understood.
And in today’s world, where attention spans are short and competition is fierce, that’s a recipe for success. So whether you’re a business looking to connect with your customers or trying to create content that truly speaks to them, customised video is where it’s at.
The Benefits of Customised Video
Customised video isn’t just a buzzword. It’s a powerful tool that can help your enterprise get in touch with your audience, boost your brand, and stay ahead of the competition.
Here are a few ways that happens.
Enhanced Engagement
Think of personalised content as a magnet for viewer attention.
When a video addresses your customers’ interests and needs, it’s way more likely to grab their attention and keep them hooked for the long-haul. Plus, engaged customers impact your bottom line. Why? Because not only do they spend up to 46% more on your brand, but they’re also more likely to refer friends.
So how can you ensure your customers stay engaged? Show them something 100% customised for them. Not their consumer segment. Them as individuals. When personalised content is delivered in video format, people pay attention.
Across industries, from telecommunications to travel, customer engagement is one of our most popular use cases. And it’s no surprise. Take a look at these results from past customised video campaigns:
- 10x higher engagement
- 5x higher social shares
- 2 million newsletter sign-ups
- 56% increase in app store visits
- 92% video completion rate
Data-Driven Insights
Customised video isn’t just good for engaging viewers — it can also be a great source of data. By keeping track of how people interact with your videos, you can learn a ton about what works and what doesn’t. Armed with this information, you can tweak your strategies to be even more effective.
And with our platform, videos can be not just customised for the user but customisable by the user. That means they can enter their information to update the video in real time and make it their own. An extra benefit of this? You enrich your first-party data so you can communicate with them better next time.
Improved Brand Perception
Customised video gives your brand a little extra TLC. When you tailor your content to fit your audience perfectly, it shows that you really care about them. And when people feel cared for, they tend to think pretty highly of your brand.
To make sure your video is on brand, you can work with a pro agency of your choice or our studio. Leverage your stock library of business video templates if you have one or just share your brand guidelines with the animators you’re working with.
Fun fact: Even our AI knows branding matters. It uses retrieval-augmented generation to guarantee each video is on brand and on message.
Grow Loyalty
Do you want to increase customer loyalty? With customised video it’s possible. And the numbers prove it. Compared to generic videos, customised videos are:
- 4x more likely to make a customer feel valued by a brand
- 3x more likely to make a customer trust a brand
- 3x more likely to make a customer recommend a brand
Customised video can be used to welcome customers, guide them through product features and benefits, offer exclusive deals or to share a friendly “thanks for sticking with us.” The right video content can create a memorable and positive impression to set the stage for a strong and lasting relationship.
Once you’ve got a customer onboarded, you can use customised videos to keep their trust and keep them happy by reminding them about renewals or celebrating a personalised year in review. Here’s a peek at how Highmark Health walks customers through the onboarding process with a personalised intro video.
Higher Conversion Rates
The other nice thing about customised videos is that they are like sales superheroes. They’re way more effective at turning viewers into customers compared to generic messages.
In fact, customised video is 3.5x more likely to make someone become or remain a customer. It doesn’t matter if you’re trying to make a sale, get some leads, advertise your brand on social media platforms, or just get people talking, customised videos can work wonders for your conversion rates.
It’s Fast
You may think that video is too time-consuming, from planning to storyboarding to video production. Think again. It all depends on your approach.
You can’t customise a video for every person (unless you have 20 customers, in which case, for it!) without using technology to speed the process. Our platform leverages automation tools, integrations and APIs to streamline work. That means you can launch global customised video campaigns in a matter of days — we’ve done it.
What about creating the video itself? You can repurpose old video content you have, such as an online ad or a TV commercial. You can also use AI. For example, our AI video solution makes video creation accessible for anyone so you can create videos from a document, text prompt, webpage or knowledge base. And the built-in video editor is just as user-friendly. Change fonts, colors, media and more with no special expertise
It’s Secure
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Did you know that 73% of consumers will share data with your brand if it means they’ll have a more personalised experience?
When it comes to customised video, personalisation is key. But adding personalisation means you need customer data. As you know, anytime you’re using personal data, it’s important to prioritise security to protect your customers’ data. Fortunately, that’s exactly what customised video — with a certified provider — offers: reliable, enterprise-grade security. (Rest assured that we exceed industry data security standards — here’s how.)
How To Use Customised Video to Your Advantage
Curious to see how you can use customised video for your enterprise?
Personalised Marketing Campaigns
When you reach out to your customers, you don’t want to sound like a broken record. Using customised video lets you tweak your message to fit each customer like a glove. Whether you’re hyping up a new product, advertising a special deal or gently guiding leads down the sales path, customised videos make your marketing efforts way more powerful.
Internal Communication and Training
Customised video isn’t just for talking to the outside world — it’s great for chatting with your own team too. Imagine sending out videos that train employees on new skills or to share your company’s latest news.
By tailoring the content to suit different staff members, teams or departments, you’ll keep everyone engaged and clued in. Check out how BI Worldwide used customised video for its internal communications.
Customer Support and Service
Do you ever wish there was an easy way to help your customers when they get stuck on something? There is. If you need to produce a walkthrough or a troubleshooting guide, Customised videos can save the day. They make the whole support process smoother for customers and take some pressure off your support teams too.
Product Demonstrations and Reviews
You’ve got this amazing product or service, and you want to show it off in the best light. Thanks to customised video demos, you can showcase your stuff in action, simplify the process of using your service, provide tutorials for customers, give rave reviews, and sing its praises — all tailored to suit your audience perfectly.
In other words, you can use customised video to speak directly to their needs and preferences so you can reel them right in.
Event Promotion and Coverage
Got a big event coming up? Whether it’s a virtual conference, a glitzy product launch, or an industry shindig, customised video is your go-to for getting the word out.
By using custom, Personalised Videos, you can whip up invites, teaser trailers, and highlight reels that’ll have everyone buzzing with excitement. It’s like bringing the event to life, right in front of their eyes.
Get Started With Customised Video for Your Enterprise
When you customise your marketing videos, you’re not just sharing information. You’re establishing a personal connection with your customers and giving them a reason to believe in your business.
With Idomoo’s platform, you can create millions of dynamic, data-driven videos. Ready to see what it can do for you? Get in touch and we’ll show you.
