Engagement That Works
Why Customer Engagement Matters
Engaged customers have a big impact on your bottom line. They spend up to 46% more and are more likely to refer friends. But engaging your customers is harder than ever. They’ve learned to tune out generic, boring brand messages. It’s time to do something different.
How Idomoo Boosts Customer Engagement
Never forget a customer milestone again. With data-driven video, it’s easy to stay top of mind throughout the customer journey in a way that’s personal and human.
Take a proactive approach to customer service by personally answering questions before they’re asked. It makes for happier customers who call you less.
Put your customer in the spotlight and remind them why they love you with a personalised year in review. It’s perfect for social sharing, broadening your reach.
For even higher engagement, let users interact with their video. From links to branching to UGC, advanced video interactivity creates a next-level CX.
Customer Engagement Results
in social sharing
Personalized Video Increases
Engagement 4x for Standard Life
What Customers Are Saying
Let’s TalkSee how we help the world’s top brands, from banks to video game publishers, increase their customer engagement. Get in touch to learn more.
In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly, more often than not, it’s a lot more fun than staring at another ad or tagline telling you to “buy now.” In this blog, we’ll take a look at what interactive marketing is, its benefits, the tactics that can support it, and how a few brands have implemented it. By the end, you’ll be an expert — or at least savvy enough to wow your boss, client or marketing colleagues. What Is Interactive Marketing? We’ve got to start with this essential question: what is interactive marketing? The Harvard Business Review has a definition of interactive marketing from its earliest days
They say the bonds of battle run deep. How about the bonds of playing Warzone with friends? That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalised Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share their legacy of the original Call of Duty: Warzone. The Plan Allow past Warzone players to receive and share their personalised data-driven video immortalizing their accomplishments, complete with their unique stats from their entire history of gameplay. Then, to take things up a notch, also call out the friends they played with (their “squadmates”). Want to know which squadmates have been by your side through it all? We’ll tell you. Want to know which of your friends died the most? We’ll tell you. Want a report of your own lifetime stats? We got you there too. Personalised Videos covered all
Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But to kick things up a notch, Saints turned to our Next Generation Video Platform to power this year’s award-winning campaign. The result? A Season in Numbers unlike any other — more personalized, visually engaging and data-driven than ever before. Check out what one of these videos looks like in action. While fans share a common love for the game, each individual’s journey is different. How many matches did they attend? What memorable moments did they see in-person? The recap above captured it all in an engaging video format to truly delight and surprise viewers. We’ll dig into the details below.
Ambitious, empowered and predicted to be the largest generation in history by 2025 — Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from recycled plastics in hopes of winning over this environmentally conscious generation. While the Alphas have only just hit tweendom, their voice is loud and their ideas are big. Brands must choose to listen — or risk fading into irrelevance. What makes this generation unique? How can businesses begin to build brand affinity with these mini millennials? Keep reading to find out. Who Is Generation Alpha? Generation Alpha includes all children born in or after 2010, and they’ve earned quite a few nicknames, including Gen A, Generation Glass and Upagers. Whatever you choose to call them, you need to know the
There’s a lot of talk about customer experience these days, and rightfully so. Consumers expect more from brands than ever before, including personalised experiences, brand-relevant content and access to information on demand — all of which requires brands to invest in their customer education strategy. The good news is that many brands are already investing in their customers’ education. But for those that have yet to take the leap into this strategy, here are five reasons why you should. What Is Customer Education? While education and support are similar, they’re not the same. Think about the timing of each approach. Customer support is reactive. When a customer reaches out, the support team is ready to answer and resolve issues. Customer education, on the other hand, is proactive. Your customer success team takes the initiative to teach new customers about your company and products before questions arise. This can look like:
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last year alone. To add fuel to the fire, the cost of player acquisition is on the rise, making retention all the more essential. But gaming brands can remind their players of their love for the game to win them back. The only challenge is finding an approach that is just as immerse and visually-stunning as today’s games. The solution? Reminds players of their epic battles, the friends they’ve made and other memorable moments from gameplay with a shareable, fun highlights reel. We’ve seen first-hand how top gaming brands are doing this to earn deeper engagement with existing players and spark
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalised Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers and a newsletter sign-up. Key objectives included reaffirming their relationship with readers, increasing subscriptions and high engagement with the video. Campaign Details and Results Combining creative from AlphaGrid with Idomoo’s Next Generation Video Platform, the videos merged dynamic scenes with personalised data points, such as the subscriber’s first name and the first article they read last year. Interactivity was spread throughout the video, allowing users to click through to sign up for the newsletter, take advantage of subscription offers and more. Take a look below. Subscribers loved their personalised year in review. More than 4 out of 5 viewers finished
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a link to book or buy embedded in a marketing video — although that drives real conversions, make no mistake — but advanced interactivity involves something else. Users can change the flow of the story, input their own data and take a whole host of other actions. It all comes down to the customer experience. At Idomoo, we’re constantly pushing the limits of what video can do. And we’re making it easy, too, with our Next Generation Video Platform, the most advanced video platform on the market today (really — you’ll see below), which supports a full range of interactivity. From
Retirement planning is alarmingly low worldwide. In the U.S., nearly 60% of employees do not have a retirement account. Across the pond, only 43% of U.K. employees are confident they’ll retire at the age they want. The current solution? Automatically enroll employees in a pension fund. But auto-enrollment fails to get to the root of the issue: most members forget about their plan once they’re set up. In the past year alone, 67% of UK members did not log into the account. Providers are now facing pension inertia, where members have a plan — but never make changes to it. This lack of member engagement comes with consequences. Savers are missing out on opportunities to make the most of their plan. Even worse, they’re at risk falling into a retirement savings gap. To improve engagement, pension providers need to reach today’s digital-first members with digital communications that empower them to
There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. Over 40% of marketers report email engagement to be their No. 1 challenge.
The onset of the pandemic brought about unprecedented change — and with that change came customers with questions that needed to be answered, fast. How will my insurance change? Can I defer payments? Consumers turned to customer service centers for help. It was a chance for businesses to shine — but customer engagement fell flat.
It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’s success? And how does one go about solving potential (or current) customer engagement challenges? To answer the first question: Yes. Absolutely. 100%. Engagement is massively important. Better engagement means increased loyalty, higher retention and a lower churn rate. You can read all about the 4 primary benefits of customer retention, but here are some impressive highlights pertaining specifically to engagement and loyalty: Gallup found that fully engaged customers spend 23% more than the average customer. This varies from 37% more for retail banking to 46% more in hospitality. In the U.S., 40% of all revenue comes from only 8% of all visitors. That 8%? Returning or repeat customers! Customers who are engaged with a brand participate in word-of-mouth marketing, meaning they’re likely to refer friends and family. In fact, 59%
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content they’ll want to watch and share with friends. Don’t know where to start? We’ve compiled a list of our top tips for smart personalization when it comes to this popular trend.
Whether it’s digital innovation or a global pandemic, the world is always changing and bringing with it new challenges. For insurance companies, which have already been struggling to keep up with the speed of new innovations, identifying the obstacles ahead will be vital for success. But no obstacle is too great as long as you have the right strategies and tools in place. Here’s how to overcome today’s biggest customer engagement challenges in the insurance industry.
Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is engagement closely linked to performance, but it is expected to become even more critical in the near future, as large numbers of millennials with massively different expectations regarding their service providers enter the housing market.