The Case for Bill Explainers
Bill shock isn’t a good feeling — not for your customer and not for you when your customer leaves. Confusion quickly leads to churn. And that’s not just for billing. Plan changes, service limitations and more can catch customers off guard. Explain it in a video, and they understand, boosting both satisfaction and retention.
How Personalised Video Explainers Help
A customer’s first bill can be a point of friction. Explain important deadlines or complex concepts like pro rata in a Personalised Video that tells them exactly what they need to know.
There’s nothing like a high bill or unexpected change to spark dissatisfaction. Get ahead of it by communicating with customers through a medium that’s personal yet scalable.
Offload support calls to your call centre by answering questions proactively and personally. Interactive Videos even allow customers to self-serve on demand.
Send customers monthly or quarterly updates of their costs and coverage in an easy-to-watch video. Add visual benchmarking to show at a glance how they compare with others.
Explainer Video Results
What Customers Are Saying
Let’s TalkWe help you talk to customers in a way they understand with video bill explainers and more. Get in touch to see how it can work for you.
Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the first in our roundup of video marketing myths) while bill communications are considered dull. So how can video and bills — two things that are so very different — get into the same message? And why does it matter? That’s a lot of questions for one blog intro. Read ahead. We’ve got answers. The Problem With Bill Communications If you think your bill communications are tedious, we can guarantee your customer thinks the same way. Just imagine how it feels from their end. We do so much to get new customers on board with fancy advertising campaigns. Marketeers, designers, brand
How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex terms with visual aids. And they’re beloved across audiences. Of the content categories on YouTube, how-to videos are the most popular, even surpassing music clips and gaming. It’s obvious video is king when it comes to clear communication. Your customers will prefer — and appreciate — an explanation of your protocols, policies and services via video, too. This pays dividends in terms of ROI. Satisfied customers who fully understand your message drive better business results. A new customer confused by what exactly it is you provide might miss out on some of your brand’s benefits. Miscommunication not only dampens the customer experience — it hurts your bottom line. We’ll show how explainer videos take your customers from unsure to informed, and why it’s essential for your business.
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their needs — and nearly half (46%) believe providers are hiding behind “bad” technology, such as generic emails and responses. How can telecom providers build a better experience for their subscribers? By improving the way they interact with customers on the devices they’re always on. We share how it can be done below. Meet Customers Where They Are With In-App Coms Today’s consumers are omnichannel. Of the channels they use, apps are especially popular — mobile apps make up 60% of digital media time. It makes sense, then, that telecom companies should make apps a focus among the customer engagement channels
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalisation in insurance is in demand.
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalised Video.
Building trust with your customers is one of the most effective ways to retain customers long-term and benefit from their word-of-mouth referrals. Every business wants to score customers for life — and trust is key to locking in those relationships.
Think back to your last customer service interaction. Maybe it went great! Or, more likely, there was room for improvement. Perhaps it began with an online search. But since you couldn’t find the answers you needed online, you turned to the customer service number. You may have encountered some hold music, a few transfers before you got to the right person and then finally had your issue resolved. How long did it take? How did you feel? If these kinds of challenges frustrate you, you can bet your customers feel the same way when they encounter something similar.