Engagement Beyond the CTAIdomoo Interactivity+ goes beyond clickable links, choosing the next scene and shoppable videos. It enables deep viewer interactions that change the video in real time. The result? Better engagement. Higher conversions.
What Is Interactive Video?
Interactive Video is video the user can engage with in a meaningful way beyond simply watching. At Idomoo, Interactivity+ lets viewers engage with and customise every element of a video in real time right from the player.
Take a look at the video below to see it in action. This video was created for Morgan, but you can update it with your name by clicking the lightning bolt icon.
Welcome to Idomoo Interactivity+
Turn viewers into creators. Let them change the flow of the story, add media or input their own info, enriching your first-party data. Videos update in real time for a seamless experience.
True 1:1 Personalisation
Add personalisation for better CX instead of asking your customers questions you already know the answers to. Need millions of videos? No problem. Our built-in automation makes it easy.
Our award-winning Next Generation Video Platform is purpose-built for the world of dynamic video. It’s secure, easy to use and unique in its ability to deliver cinematic quality at scale.
People are watching more types of video across platforms than ever before…
Interactive Video Results
companies in financial services, wellness and more.
Benefits of Interactive Video
Let customers connect with your brand in a new and exciting way. They can even change the video in real time for a UGC approach that dramatically increases social shares.
Offload calls with videos that answer common questions and adapt based on the customer’s needs. Interactive customer service videos are easy to understand, empathetic and on demand.
Add contextual CTAs throughout the video, from ecommerce sales to lead generation. Users can click to convert right from the player, a seamless UX that avoids customer drop-off.
Interactive Video campaigns are some of the fastest to launch. Our platform makes adding interactivity easy, so as soon as you have the video, you’re ready to go.
Interactive Video is a great way to increase your first-party data. Every interaction and customer input can be stored and analysed, helping you understand what your customers want.
Interactive Video can be anything: a two-way conversation, an immersive adventure, a chance for fans to create their own video. Show your customers something they’ve never seen before.
No customer data? No problem. Interactive Video changes in real time based on data the user shares. It’s an easy way to guarantee a personalised experience every time.
Videos With Interactivity
Gen Z 59% More Likely To Want Interactivity
According to the latest research, high earners and zoomers are among the most likely to want interactive and customisable video.
How do you make an Interactive Video?
First, decide on the points and types of interactivity. What actions do you want users to take? Next, source the creative. You can repurpose video content or make something new. Then use our Next Generation Video Platform to add interactivity. Here, you’ll define the logic for the video — who sees what, how it branches, etc. — and preview each interactive element so you know it works just like you want.
What are some common use cases for Interactive Video?
Do I need customer data to create an Interactive Video?
No. Interactive Video lets you offer a personalised experience without any customer data. The user easily customises their experience as they interact with the video, and you can capture that data for future use.
How does Interactive Video work?
Many videos with interactivity work by adding overlays, such as a clickable button, on top. Others allow branching by having the user click on an area in the video. Idomoo Interactive Videos are immersive experiences where each interaction guides the story. Users can even customize their video in real time (change colors, upload media and more), creating a completely new video all their own.
How is Idomoo Interactivity+ different?
Our Interactive Videos are different because we can generate new video content in real time based on user interactions. If they enter their name in the video, you can add it to a later scene. If they take an action that indicates they’re more likely to want Service A than Service B, you swap in a relevant scene. Our enterprise-grade platform also handles personalization at scale, so you can combine interactivity with Personalized Videos.
What is Interactive Video used for?
Interactive Video is used at every stage of the customer journey. Here are just a few examples.
- Awareness: UGC campaigns let your fans customize their video and share it with their friends, skyrocketing reach and engagement.
- Lead generation: Users can click to get an SMS or share contact info. Plus, each interaction is a data point to help you understand their needs.
- Sales: It’s one click to convert. Improve sales by linking your video to live data (like inventory) so it updates in real time or let users customize their purchase right inside the video.
- Customer service: Drive down support call volume with personalized onboarding, bill explainers and customer service videos that let users self-serve on demand.
- Loyalty: Improve customer loyalty by wowing your fans with a year in review they can customize right in the player. Or reduce churn with a timely Interactive Video that lets customers click to renew, upgrade or reengage.
What types of viewer customization is possible?
Users can customise their video by adding their own media: text, images, videos and audio. They can also change elements within the video, such as colours and soundtracks. If you prefer, you can allow user customization through a drop-down menu, so customers can choose from predefined options.
How can Interactive Video help with my first-party data?
Restrictions to third-party data makes first-party data increasingly important. Interactivity+ lets you collect and capture this data as customers naturally interact with the video. They might select from multiple options or enter specific information. Interactive Video is much less intrusive than asking for information because it’s a true two-way conversation.
Where can Interactive Video be distributed?
Interactive Videos can be distributed like any video. Send them via MMS, email, in app and more. You can also have an Interactive Video page on your website for a more engaging web experience.
How long does it take to create an interactive video?
It’s fast and simple with our Next Generation Video Platform. Interactive Videos are quick to market especially since no customer data is needed and distribution can be as easy as adding the video to a web page. Businesses determine how long it takes to launch the video and how they want to do it.
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a link to book or buy embedded in a marketing video — although that drives real conversions, make no mistake — but advanced interactivity involves something else. Users can change the flow of the story, input their own data and take a whole host of other actions. It all comes down to the customer experience. At Idomoo, we’re constantly pushing the limits of what video can do. And we’re making it easy, too, with our Next Generation Video Platform, the most advanced video platform on the market today (really — you’ll see below), which supports a full range of interactivity. From
Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme — and for good reason.
A version of this article appeared on Global Fintech Series. You can read it here. If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
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*Gartner, “Add Video to Your Personalisation Strategy”, Anna Maria Virzi, April 28, 2021.
Disclaimer: GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.