FEATURED ARTICLE
Why Loyalty Programs
Need To Be Personalised
Hint: The answer has to do with your ROI.
Earning Customer Loyalty Starts With Personalised Marketing
With customers having an abundance of choices at their fingertips, earning their loyalty is essential for any business aiming to thrive. After all, loyal customers are 50% more likely to try new products and spend 31% more than new customers. Securing a loyal customer base not only fuels business growth
The ROI of Personalisation – Here’s How It Pays Off
The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty serious oversight. The numbers don’t lie. Not only do 71% of consumers now expect companies to deliver personalized interactions but 76% actually
Cutting Call Volume for Telecoms: How Dynamic Videos Help
According to an Ericsson survey, it takes smartphone users 4.1 days to successfully complete an interaction with a service provider, on average. And this has a massive impact on satisfaction levels — the number of satisfied customers decreases by nearly 30% after more than 1 day of trying to resolve
Video AI for Business: A Shift With Impact
Video content seems to be everyone’s favorite child these days: your prospects, your customers — even your boss. Brands are clamoring to create more video content. After all, it’s what 83% of people say they want more of. This pressures you to produce more videos more rapidly. Yet, creating videos
Why Your Business Needs an AI Enterprise Video Solution
Producing high-quality video content has always been a challenge for businesses. From high costs to tight deadlines, video creation often requires a significant investment of time, money and bandwidth. But now, thanks to advances in generative AI, the game has changed. No longer do you need an entire production crew,
7 Tips for Making Personalised Videos for Emails
It’s not easy to stand out in an overcrowded inbox. As effective as email marketing can be, it only really works if you’re able to survive that cutthroat inbox sweep. With so many emails coming in every day, consumers have become more and more brutal when it comes to deleting
How Personalised Video Improves the Insurance Customer Experience
As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers. Customers want information and resources tailored for them and available when they need them, 24/7. They don’t want to read through swathes of text or struggle to find
4 Times Brands Got Personalisation Wrong and How To Do It Right
Personalisation ranks among the top strategies for delivering a stellar customer experience. In fact, 80% of consumers are more likely to do business with a company that offers personalized experiences. By using relevant customer data, brands can create a truly unique customer experience, making customers feel valued and increasing consumer
Maximising Customer Success With Digital Onboarding
When someone first gets started with a new product or service, the experience they have at the beginning can set the tone for their entire journey as a customer. That’s why it’s so important for companies to invest in a strong onboarding program.
5 Surprising Ways Video Marketing Can Improve Customer Retention
If you’re looking to improve your customer retention rate, video marketing might just be your secret weapon. We’ve talked about it before. Customer engagement positively impacts ROI, with fully engaged customers more likely to stay loyal and spend more money over time. And here’s where video comes: It’s one of
4 Creative Video Ideas You Shouldn’t Be Afraid To Try
How often have you told your video marketing team, or even been instructed yourself, to think outside the box? While the notion of “thinking outside the box” conjures groundbreaking and exciting creative video ideas, many people are hesitant to commit to creatively risky concepts — especially when those concepts need
Why These 6 Popular Video Marketing Campaigns Work
Video marketing is a powerful tool for effectively communicating with customers. Because it’s a multisensory medium, a good script is just the beginning when it comes to crafting a truly great video. Below are 6 successful video marketing campaigns that have driven conversation, social shares, emotional reactions and some really
How To Use Emotional Marketing With Video for Great Results
Our transition to an increasingly online world has made emotional marketing more important than ever. Interactions take place on screen instead of face to face. We text, rather than talk. This makes meaningful connections even harder, especially between brands and consumers. A study conducted by PwC found that 59% of
Are You Measuring These Key B2C Marketing Metrics?
Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or, contrarily, a bit of a let-down. Your marketing efforts should not
What the World Would Be Like Without Marketing Personalisation
Imagine, if you will, a world without marketing personalisation. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing