Hyper-Personalisation in Banking: How To Elevate Your CX

Hyper-Personalisation in Banking: How To Elevate Your CX

It’s no secret that today’s customers are driven by experience. A strong customer experience that removes friction before the purchase experience is a significant factor influencing people to make purchasing decisions or pay extra for increased convenience. For example, 51% consumers opt in to subscription services for convenience. The part

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6 Ways Your Brand Can Benefit From Hyper-Personalisation

6 Ways Your Brand Can Benefit From Hyper-Personalisation

From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalization is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages

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What Makes a B2B Video Production Agency Stand Out?

What Makes a B2B Video Production Agency Stand Out?

So you want to create more corporate videos for your business, but you’re not sure where to start. Is hiring a B2B video production agency the answer? There are so many options for getting help with your video. You could hire an in-house team to shoot video content for you.

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Why Loyalty Programmes Need To Be Personalised

Why Loyalty Programmes Need To Be Personalised

These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty programme. Many times, these programmes are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than

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Corporate video production is a powerful way to ramp up marketing, engagement, and branding. Learn more!

How To Scale Your Content With Corporate Video Production

If you’ve opened any website or social media app in the past few years, you’ve witnessed firsthand that corporate video is bigger than ever. From humorous mascots on TikTok (we see you, Duolingo) to educational YouTube docuseries to flashy product announcements, companies big and small are leaning on video to

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Do You Need a Video Production Company To Create Quality Video Content?

Do You Need a Video Production Company To Create Quality Videos?

These days, businesses of all sizes are making video part of their core marketing strategy. Video marketing content is a great way to connect with your audience and attract new customers. But do you need a professional video production company to accomplish that? High-quality marketing videos can help grow brand

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Hyper-Personalisation in Marketing: The Next Frontier Is Here

Hyper-Personalisation in Marketing: The Next Frontier Is Here

In a highly saturated market, customer loyalty is not a given. Customers are often incentivized to jump ship or, at the very least, avoid going all in on a brand if competitors distract them. Hyper-personalized marketing prevents this. Nearly three quarters of surveyed consumers (73%) said they want more personalized

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Email Personalization

Email Personalisation: Tips for Cutting Through the Clutter

Email marketing is a tried and true strategy. But in today’s digital age, cutting through the clutter of your customers’ inboxes is trickier than ever before. Today, an estimated 333 billion emails are delivered and received every day. But brands have found a way to rise above the digital noise:

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How 7 Brands Use Hyper-Personalisation To Engage Customers

7 Hyper-Personalisation Examples From Brands Who Got It Right

Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another marketing strategy. It’s one more email with your name slapped in the greeting, and it’s fast losing its shine. It’s no

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Safeguarding Patient Data: A Guide To Secure Personalisation in Healthcare

In today’s world, healthcare demands a tailored experience. No longer satisfied with a one-size-fits-all approach, patients want every aspect of their healthcare journey — from communications to services — to be aligned with their specific needs and preferences. In response, healthcare organizations have turned to personalization, an approach that, according

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12 Customised Video Examples To Inspire Your Next Campaign

What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customised video — a game-changing type of video content that’s revolutionising how brands connect with their target audience. With customised video, brands can tailor their message to

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What Is Customised Video? A Guide for Businesses

Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data

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