FEATURED ARTICLE
Why Loyalty Programs
Need To Be Personalised
Hint: The answer has to do with your ROI.
Personalised GIF Marketing: How To Boost CTR and Conversions
How do you deliver an engaging message in a matter of seconds? Many businesses seem to have found the answer — with GIF marketing. First introduced to users in the early days of the internet, this bite-sized format has rapidly taken hold in the world of marketing among some of
52 Surprising Statistics About Video Engagement
You’ll be surprised at just how keen people are to watch video, and how effective video can be on engagement, purchase decisions and your bottom line. As these video marketing stats show, it’s not just a content medium — it’s a tool brands can use to connect emotionally, build trust
The 10 Best Video Personalisation Platforms and What They Do
From tailored recommendations by retailers to customized playlists by Spotify, personalized experiences are everywhere — and they’re embraced by today’s customers. According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. In other words, personalization now must be an essential part of a brand’s CX and marketing strategy.
Big Data: The Last Mile of Customer Communications
It’s no secret that the amount of data available to us today is growing exponentially. Much has already been written about the rapid growth of big data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However,
Pros and Cons of Hiring a Video Marketing Agency
Have you ever come across a video so captivating that you sent it to a friend or colleague without a moment’s thought? In the world of content creation and marketing, which is always changing, there’s one format that’s held steady through it all: video. In fact, consumer demand for video
The Best Marketing Tools To Use Right Now
Looking for the best marketing tools for your business? Then you’re in the right place! Determining the best way to market your business is challenging. There are hundreds of online marketing tools available, and new trends are constantly emerging. It can be hard to keep up, let alone decide on
What AI Can (And Can’t) Do in Personalised Marketing
Artificial intelligence is fast becoming the cornerstone of personalized marketing, but what piece is it in the puzzle of modern marketing efforts? Quite a big piece, as it turns out. AI has a hand in the creativity, accuracy and timeliness of marketing campaigns in all kinds of industries. From using
Churn Management: How To Prevent Customer Loss
Churn management is an important component of any business. Research shows that it’s 5x-6x more expensive to acquire a new customer than it is to simply retain an old one, underscoring the importance of preventing churn by keeping your current clients happy and engaged. To help your business drive long-term
Custom Video Makers: The Go-To Guide for Enterprise Users
Chances are you’re here because you’re one of the 91% of businesses using video for marketing purposes. This may leave you scrambling to boost your video marketing budget and ramp up video production. The reason? The allure of increased click-through rates and conversions from video content. But this ain’t Hollywood,
The Ultimate Guide to Personalised Video
From reducing service calls by 30% to uplifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is undeniably transforming how we connect with audiences, the concept can be a bit confusing at first. Is it
The Ultimate Guide to Hyper-Personalisation in Insurance
Insurance companies, along with other financial services industries, have wrestled with two important questions in recent years: How do we attract new customers and keep them engaged, and how do we stay competitive in our market? Our answer to these questions? Hyper-personalization. Personalized messaging can help insurance companies reach younger
AI Personalisation Examples That Will Surprise You
Artificial intelligence powers the modern customer journey for many brands, spanning every industry from fintech to entertainment. AI tools drive powerful personalized experiences for individuals, inspiring customer loyalty and retention. When leveraged well, supportive AI tools can raise customer satisfaction by up to 20%. We’ve gathered some fantastic examples of
How To Turn Your Webpage Into a Video With AI
Imagine this scenario. You have a webpage with lots of great information that you’d like your customer to know about. But that’s part of the problem — there’s lots of info there. Wouldn’t it be great if you could wave a magic wand and instantly turn that webpage into a
Hyper-Personalisation in Retail: Why the Hype Is Right
Hyper-personalization is changing retail. But how? Picture this: You log into your favorite online grocery store, and it instantly knows what you need. It suggests recipes based on your diet and usual purchases, highlights sales on your favorite products and even recommends new items you’ll love. At checkout, your preferred
Video Production Sales 101: How To Sell Video to Enterprises
Selling video production services to enterprise companies can seem daunting without a clear roadmap. Often, though, the best first steps are the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a