How the Canadian Red Cross Got 17x ROI With Personalised Video
Engaging donors 1:1 through video dramatically outperformed the control group..
When it comes to creating real connections with your audience, Personalised Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalized Video, we have a few tips
As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalized Videos delivered via email led to higher engagement among donors led to a
Interactive Videos are on the rise when it comes to digital content, and it’s a trend that brands need to be paying attention to. According to the latest research, 79% of consumers are interested in receiving Interactive Videos from brands, with the demand most strongly driven by Gen Z and
With today’s consumers constantly bombarded with choices and information, the key to success lies in delivering an exceptional customer experience (CX). It’s not just about selling products or services anymore. It’s about creating unforgettable journeys that lead to long-term customer relationships. Every brand wants to keep its customers engaged, satisfied
It’s not easy to stand out in an overcrowded inbox. As effective as email marketing can be, it only really works if you’re able to survive that cutthroat inbox sweep. With so many emails coming in every day, consumers have become more and more brutal when it comes to deleting
As personalisation becomes the new norm, it’s not surprising that Personalised Video is gaining traction. Most of us are no longer satisfied with generic content. We crave experiences that are relevant and tailored to us. In fact, 71% of consumers expect personalised interactions — with 76% getting frustrated when companies
In an era where consumers are inundated with generic content, Personalised Video marketing stands out by delivering a unique, one-to-one experience. Personalised Video marketing is all about creating tailored video content for individual viewers. It goes beyond the generic, one-size-fits-all approach by harnessing customer data and technology to craft videos
Video marketing works. That’s a fact. Surveys show that people watch an average of 17 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic. This isn’t surprising. For starters, video content is more compelling than web copy and static pictures. It
Looking to improve your customer engagement strategy? In a world driven by data, understanding and connecting with your audience requires diving into the numbers that matter — the metrics that reveal how your customers engage with your brand. From clicks and conversion to likes and loyalty, we’ve got a roundup
Trying to boost sales? Personalisation is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalisation appealing, with 80% more likely to do business with a company that offers personalised experiences.
What if video were faster? As in, bringing your creative video ideas to life took less time and effort, and the path from inception to audience engagement was streamlined and swift. Imagine the potential — A/B tests with quicker turnarounds, marketing campaigns launched at the height of relevancy and hyper-personalized
In a world filled with brands vying for attention, some exceptional players have gone above and beyond to keep their customers hooked. Curious what that looks like?
For over a decade, we at Idomoo have been pushing the boundaries of video innovation. We understood that human beings are visual creatures, and therefore in the digital space, videos are the most engaging content format. But we wanted video to evolve from a traditional viewing experience to something new
It’s amazing how a simple “thank you” can create a ripple of positive impact. It’s especially important in the nonprofit world, where charities rely on donations to fulfill their mission. It’s something the CX team at the Canadian Red Cross was thinking about as they planned a campaign to show
What does choosing between eating a banana or chocolate have to do with retirement savings? It may seem like an odd question, but it actually holds key insight into the psychology behind our financial decisions.