Personalised Video
The Ultimate CX Solution
Wow customers with their very own video. Personalised Video gives every viewer a one-of-a-kind experience. And it’s simple and scalable to millions of real-time videos with our Next Generation Video Platform.What Is Personalised Video?
Personalised Video combines video and data to deliver a better, more effective customer experience. Each video is unique to the individual, changing based on customer or contextual data.
With Idomoo, Personalised Videos can be interactive and even customisable, updating with data shared by the customer in real time.
Benefits of Personalised Video
Personalised Video Results
Personalised Video works at each stage of the customer journey and across industries.
Take a look at some of our clients’ results.
uplift
points
deflection
uplift
engagement
The Idomoo Difference
Personalised
Talk with your customers 1:1 like the individuals they are. Personalised Videos greet customers by name and are hyper-tailored to their needs and experiences, boosting brand trust and loyalty.
Drive Action
Next Gen Videos are actionable, driving measurable results that deliver real ROI. Add interactivity so users can click to convert right from the video or even customise it to make it their own.
Simplify With AI
Launch campaigns in days, not months. Let our team handle the details, or use our fully open platform. Plus, our AI can create videos in minutes based on your brand content and guidelines.
Quality at Scale
Create millions of data-driven videos in cinematic quality and 100x real time. Dynamic text, audio, images, video-in-video and more blend seamlessly with each scene for an immersive experience.
Enterprise-Grade Security
Your data is safe. We’re compliant with security standards like ISO 27001, SOC 2 Type 2 and HIPAA, and we pass annual audits conducted by third-party cyber assurance firms with flying colours.
Create Your Own Personalised Video
Go ahead — make some magic.
How Personalised Video Works
Video personalisation is lot more than dropping your customer’s name intro the first scene — though that can make a big impact on its own. It’s about creating a unique story for each individual. With our platform, this process is automated and scalable so every scene is relevant to the viewer.
Customers don’t get just any video. They get their video.
Ebook
Discover the Top Ways
To Personalise Video
Imagine if you could repurpose video creative for 1:1 interactions throughout the customer journey. Here’s some inspiration to get started.
Personalised Video FAQs
Do my customers want Personalised Video?
Yes, although they may not know to ask for it. We conducted a market study asking consumers what they wanted from brands. They expect personalised experiences, and 83% want more video from brands. They also say Personalised Video is 4x more likely to make them feel valued than a non-personalised video. Download the market study to learn more.
How long does it take to launch a Personalised Video campaign?
We’ve launched global campaigns with millions of videos in a matter of days. Our platform’s built-in automation tools speed the process, and you can even take advantage of customisable templates so video creation is simple.
Don’t have lots of CRM data? Don’t worry. Starting small with your customer’s first name already creates a wow effect and can immediately start boosting conversion rates. Try it yourself.
How well does Idomoo Personalised Video scale?
Unlike other video personalisation providers that are just meant for low-relevance email marketing or over-generalised explainer videos, Idomoo can scale to tens of millions of Personalised Videos, even when rendered in cinematic quality and real time. We’re the only solution that can do this, thanks to our powerful GPU-based rendering engine.
Can I reuse existing video assets?
Yes. In our platform, you can add personalisation to any video content, even assets you may have already from previous projects. Personalisation immediately upgrades old video creative to make it timely and relevant.
What are popular use cases for Personalised Video?
Personalised Video is relevant at every step of the customer journey. Here are some of the most common use cases:
- Onboarding: Show customers program benefits, help them set up their online account and start the relationship off the right way — personally.
- Reducing churn: Reach out when customers are most likely to churn, such as right before a renewal or an unexpected charge or change in services.
- Customer service: Answer common questions in a video. You can even let customers self-serve by making it interactive.
- Bill explainers: Show customers what’s covered in their first bill and make complicated concepts like pro rata billing clear. We’ve seen personalised bill explainers slash call volume nearly 75%.
- Loyalty: Take customer loyalty to the next level with a Personalised Video celebrating your customer’s anniversary, latest rewards and more.
- Sales: Leverage customer data to show only the most relevant offerings. Personalised Video makes cross-selling and upselling easy and engaging.
- Customer engagement: From personalised announcements to customer education, data-driven video boosts engagement 10x and more.
- Year in review: Recap the past year, month or decade, showing customers how you’ve helped them each step of the way. Personalised showreels are also perfect for social sharing.
Where can these videos be viewed?
Your videos can be viewed everywhere — any channel and every device. Customer videos are sent via email, in app, SMS, MMS and more, and people view them on everything from their smartphone to their smart TV.
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Where To Share Personalised Video To Maximise Reach
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18 Personalised Video Examples From Top Brands That Will Wow You
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How Personalised Video Transforms Customer Experience
In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalised customer experience is just as important when it comes to building great customer relationships and winning their loyalty.
Want To Learn More?
We’d be happy to show you how our platform works and drives measurable business results. Contact us via the form and we’ll be in touch.
