How Personalization Works
on Our Site
If you’re watching a video on our site, you might notice it’s sometimes personalized for you, including a greeting with your name.
How do we do it?
When it comes to your data, we only have information you’ve shared with us. So if you’ve told us your first name — say, by filling out a form to download one of our really cool, data-packed whitepapers — then we can use that to personalize videos you watch on our site.
Data Used in Our videosWhen you watch videos in our inspiration gallery and elsewhere on our website, you’ll notice that most of the data isn’t personalized for you. That’s because these videos were created for brands to share with their customers. They might include data such as:
- Loyalty rewards points earned
- First day of service
- A recap of customer activity
- Explanation of a bill