They say the bonds of battle run deep. How about the bonds of playing Warzone with friends?
That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalised Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share their legacy of the original Call of Duty: Warzone.
The Plan
Allow past Warzone players to receive and share their personalised data-driven video immortalising their accomplishments, complete with their unique stats from their entire history of gameplay. Then, to take things up a notch, also call out the friends they played with (their “squadmates”).
- Want to know which squadmates have been by your side through it all? We’ll tell you.
- Want to know which of your friends died the most? We’ll tell you.
- Want a report of your own lifetime stats? We got you there too.
Personalised Videos covered all of this and more in a high-adrenaline action-packed ride only fitting to the legendary Call of Duty franchise.
The Results
This was a massively successful social campaign with millions of gamers not just retrieving and sharing the Personalised Video but also tagging their squadmates, creating a chain reaction that led to instant virality.
“We’re always exploring new ways to engage our audience and give back to the Call of Duty community,” said Tyler Bahl, Head of Marketing, Call of Duty.
Within hours, dedicated members of the Call of Duty community were all in on the fun. Gamers didn’t just post their videos but also tipped each other off on how everyone could get and share their free #MyWarzoneLegacy video.
There were top influencers like TimTheTatman wracking up hundreds of thousands of views for his recap, as well as gamers of all caliber quickly getting in on the fun.
Press picked it up almost immediately, telling gamers to not miss out by heading to the My Warzone Legacy landing page to claim their video.
Despite the project launching on U.S. election day (Nov. 8), the #MyWarzoneLegacy hashtag quickly reached #4 on Twitter while also breaking a million views on TikTok and elsewhere.
Posts were seen in 99 countries. This was made possible by the video being created in 10 languages:
- English
- French
- German
- Italian
- Arabic
- Japanese
- Traditional Chinese
- Castilian Spanish
- Mexican Spanish
- Portuguese
Why It Worked
How did they do it?
How did the Call of Duty team deliver millions of unique videos nearly instantly?
The secret lies in our proprietary software. Idomoo is the industry leader in data-driven Personalised Videos. Our platform allows brands to create hyper-personalised data-driven videos at scale so each viewer sees a video that is unique to them, complete with their stats, their scenes and their info in their language.
Idomoo was able to render and deliver these videos in real time. Allowing millions of users to each get and share their uniquely Personalised Video — without waiting.
What’s Your Legacy?
When Marcus Aurelius wrote, “what we do now echoes in eternity,” he was referring to one’s legacy.
To its players and community, Call of Duty Warzone has always been about “squadmates” and the bonds built there. So can a video game be part of one’s legacy? Well, how about the friendships and bonds formed while playing that game? For answers, head over to social media, check out the comment sections and see for yourself.
This is pretty unreal to look back at #MyWarzoneLegacy actually can’t believe the amount of memories I had in Warzone but bring on #Warzone2 going to be a blast!!!! pic.twitter.com/xCFnQn19Dp
— BennyCentral (@BennyCentral) November 8, 2022
#mywarzonelegacy might not be great but shoutout to my squad (@alexaandco, @perkinssndco, and @nacksavik) for the support. wouldn’t wanna take that many losses with anyone else. pic.twitter.com/RT0cqN3lX0
— SRI KANDULA (@sdskandco) November 8, 2022
#MyWarzoneLegacy 😭😭😭😭
It’s amazing how emotional this video made me. This game has connected me with some of the best friends I will ever have. pic.twitter.com/CzL45J7lEp
— AstroCat 🛰🪐🐈🎮 (@astrocat7777) November 8, 2022
Your Turn
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