Dynamic Video Ads

Creating dynamic videos for your next ad campaign is simple. You’ll need video creative (either repurposed or new) and information about your target audience. Then access our platform where you can define what each audience segment sees — or we can take care of it for you.

Dynamic video is more affordable than legacy video because it spreads the cost (and impact) of video over thousands or even millions of viewers without losing relevance. Create one video with dynamic scenes and data. Then use our platform to automatically create different videos based on predefined logic. Hiring an animator to do this would be cost prohibitive, but it’s affordable with our dynamic video technology.

Savvy advertisers rely on dynamic creative optimisation to serve the best ads that are most likely to convert. But while creating different versions of text or images might be easy, changing videos — in real time — usually isn’t. With Idomoo, it’s different. Using our real-time platform, you can test multiple versions of your video at once, make changes on the fly (it’s just a few clicks) and push them live instantly. It’s optimisation made easy.

Dynamic Video Ads fit an advertising use case. They’re great if you want to focus on sales or general engagement.

If you’re looking to boost loyalty and reduce churn among current customers, dynamic video can still help, but these won’t be ads. Instead, you’ll use the same Next Generation Video Platform to create dynamic videos that aren’t just hyper-targeted to a segment — they’re personalized to the individual. This kind of dynamic video works best for use cases like onboarding, customer service, bill explainers and year-in-review recaps.

To learn more, check out our Personalised Video solution.