Platform

Creating data-driven videos is a breeze with the drag-and-drop simplicity of our Personalised Video marketing platform. Take advantage of real-time editing and visualisation, automated clip adjustments, simple flowcharts and more to build and change campaigns on the fly. With our browser-based tool, it’s possible to launch a campaign with millions of Personalised Videos in a matter of days, no coding required.

You don’t always need to create an Oscar-worthy flick when communicating with your customers. Sometimes a Personalised GIF or Personalised Infographic can work just as well or even better. Animated GIFs can be played right in an email without the need for a dedicated landing page. And infographics are just another easy way for your fans to share their personalised content. Both are great for marking special occasions, promotions or other simple implementations.

Have a global audience? Idomoo Personalised Video has you covered. We’ve produced campaigns in over 40 languages. We support right-to-left text, mixed languages and custom fonts, all in the full Unicode range and in the same text placeholder. You can even add emoji to any text field. We support multiple languages for voiceover and close captions as well. In cases where you can’t predict the language (like a customer’s name that can be Japanese, Arabic or English), Idomoo has a mechanism to use the correct font for every user input, automatically and with zero hassle.

Legacy videos are hard to update and quickly out-of-date. Living Video functionality allows for any video to be evergreen, updating it in real time with live data and contextual feeds such as location, time, stock quotes or even your own product inventory. Keep your videos relevant longer, improving customer experience and ROI. Living Video also allows for easy back-end customisations because we know your time is valuable.

Viewers won’t wait 2 minutes to watch a 2-minute video. We render any video faster — way faster — than real time, meaning viewers can see it within 3 seconds of clicking “play,” often sooner. Even cinematic quality videos in full HD with extensive personalisation will be generated in real time, thanks to our purpose-built industry-leading GPU video rendering engine. Get ready to wow your customers with a personalised cinematic experience from the world’s best video marketing platform.

Generate millions of videos in real time with as much (or as little) data-driven personalisation as you want. Even when millions of viewers generate their videos at the same time, rendering doesn’t lag and your customers’ experience doesn’t suffer. It’s one thing to talk about scalability, but only Idomoo has handled the world’s largest real-time Personalised Video campaigns. We have rendered over 3 million concurrent videos per hour, and we’re only getting started.

Our video personalisation platform follows the most stringent security protocols and is compliant with the ISO-27001 standard for information security and with GDPR. We take data security and privacy seriously and our strict procedures and policies have been approved by industry leaders with the highest standards for data security, such as JPMorgan Chase, Quicken Loans, Fidelity, Barclays, Lloyds and USAA.

Videos can be personalised using any dynamic elements: text, audio, images or even video-in-video. Our patented technology allows us to natively incorporate these dynamic elements into any layer of the video so they form an integral part of it that’s indistinguishable from the rest of the clip. No overlays, no workarounds. The result is an immersive, cinematic quality video that wows customers every time.

We provide multiple options for uploading data to our platform. Our easy-to-deploy real-time video generation API ensures the most recent, relevant data is pulled for each customer. However, customers who prefer to upload their data in advance can easily do so by uploading a CSV and either pre-rendering or using just-in-time rendering for their videos. Our upload process uses a secure SFTP server as well as several other security measures as described above.

The Idomoo video player was developed especially to give our customers the best possible interactive Personalised Video experience. Designed for quick implementation, it offers flexible customisation and is fully integrated with our analytics dashboard so you can measure and optimise your campaigns. Brands can distribute videos through a variety of digital channels, including email, mobile apps, web, SMS, MMS and more.

Easily create a landing page where your videos can be viewed. Include CTA buttons to improve conversions. Change designs or copy, add social sharing buttons, choose your own fonts and even add your terms and conditions. Alternatively, you can use your own landing page provider and seamlessly integrate with Idomoo’s platform.

Living Video functionality enables a full suite of interactivity options, including chapter markers, clickable elements and user-triggered actions. Our Interactive Video marketing platform allows users to chart their own path through the video. They can even click on individual products right in the video to head straight to checkout, reducing customer drop-off and boosting sales.

Empower your users to become creators. With its revolutionary Living Video capabilities, Idomoo offers the best platform for video marketing, supporting user-generated content (UGC) at scale. If you choose, you can make customisation available right from the player for specific parameters. That means your viewers can modify the video in a host of ways, from changing product colours to adding photos and text. They can then share their creation with the world, encouraging social sharing and virality.

Let users input their own data to generate a new video in real time, such as a custom quote or offer based on their specifications. You can even link that input directly to your marketing cloud, helping you gain valuable insights to enhance your campaigns going forward.

See your campaign funnel at a glance with our easy-to-understand analytics dashboard, a critical tool in any video content marketing platform. Measure performance and optimise your campaign. Zero in on which part of the video performs the best, and learn about who is watching your video, including their locations and devices.

Want to access the full raw data relating to your Personalised Video campaign? No problem — easily download data so you can feed it into your own analytics systems or spreadsheets and dig even deeper into your results.

Add tags to your videos directly in Idomoo’s Storybuilder to track specific customer segments. For example, if the amount spent is greater than $400, you might tag the user as a Heavy Spender. You can then filter your analytics data to see how different audiences react differently to the message.

If you don’t want to work with our video production team or hire an agency, you can use AI to generate the video creative for your campaign. Our AI handles everything from scripting and storyboarding to footage, voiceover and more, offering quick and customisable end-to-end video creation for organisations of all sizes.

When your sales reps talk to customers, they adapt their scripts based on the available data, such as if it’s a new or existing customer, their location or age, what products or services they prefer, etc. Your Personalised Videos should be no different, and with Dynamic Scene Selection, they aren’t. This automation tool allows our platform to personalise the story for each customer based on available data — or even based on their own input — on the fly. With Dynamic Scene Selection, each customer is guaranteed to receive the most relevant and accurate messaging, always.

Our automated audio levelling is like having your own audio engineer. It lowers the music volume when narration begins and raises it back up when narration ends.

Adjust the length of a scene by the length of a specific audio or video section automatically. This is especially important for multilingual campaigns where audio durations may differ substantially.

Create overlays on any video to add play buttons, your company logo or watermarks. It’s easy to add automatically with one API call, even if you want different watermarks for different videos.

Update your videos in real time with live data, making them ever-evolving and always relevant. You can use any third-party data, including our out-of-the-box integrations for weather, time, device, etc., or add your own first-party feeds like inventory. Make your videos evergreen and give your customers a reason to keep coming back.

We offer full-service support, but you can also use our fully open, online platform for video marketing, retention and customer service to create campaigns on your own. Our enterprise-grade Personalised Video software can seamlessly integrate into your existing workflows for an easy, self-serve approach. Check out our platform license to learn more.

Our full platform capabilities can be accessed from anywhere using our robust set of developer APIs. Our Scene API gives you full developer control for video generation, scene selection and layering, placeholder attributes, displayed content, audio and more. With our Storyboard API, you can generate videos based on an existing storyboard — just input the parameters and desired output format to generate as many Personalised Videos as you want. Our Metadata API lets you upload scenes and manage libraries. In effect, you can automate your entire video production process.

While our platform allows for full access via API, we also offer key integrations to facilitate data ingestion, campaign setup and distribution. The list of integrations with our self-serve personalised video marketing software is always growing and includes Facebook, Salesforce, Instagram, HubSpot and others.

Output industry-standard MP4 (for easy distribution) and HLS (best for real-time streaming) or JPG thumbnails, infographics and animated GIFs. One API call can deliver many different outputs from a single video.