A Year in Review
To Wow Every Customer
Celebrate the Good Times
Your customers love you. Remind them why with a personalized recap of your time together. Whether it’s the past year or the last month or even a milestone 10-year anniversary, a video that makes them the star is something they’ll want to watch and share with friends.
What Idomoo Year-in-Review Videos Do
To maintain loyalty, you’ve got to stay in touch. A year in review easily grabs attention because it’s all about your customers’ favorite topic: themselves.
Remind customers why they chose you. Recap the last quarter, season or year in a video filled with loyalty points, savings, great memories and benefits.
Unlike an ad or another boring email, a personalised showreel is something your customers will actually want to share on social. Add a hashtag and watch it go viral.
Turn customers into creators. Let them customise their video by selecting what to include, editing text or even uploading their own media, all from the player.
Year in Review Results
Orangetheory Fitness Year in Review Boosts Attendance
What Customers Are Saying
Year in Review Videos
Let’s TalkReady to boost loyalty and engagement? Get in touch and we’ll show you how a personalised year in review can wow your customers.
We’ve all seen them: those short videos that show off your brand’s best moments of the year. A few years ago, brands only used these year-in-review campaigns for internal purposes — to highlight company milestones and successes for employees. Nowadays, however, many brands are turning to year-in-review video campaigns as a way to reach their audiences and engage with them. With the latest video technology, it’s possible for any business to create its very own year-in-review campaign — and the benefits are invaluable. From driving deeper engagement across social platforms to boosting loyalty, we’ll share why these videos are a must-have for your own brand. Year-In-Review Videos: Explained Spotify’s “Wrapped” campaign takes social media by storm every year, and it’s likely your brand has heard about its success, too. Subscribers love learning new things about their listening history, from their favorite artists to their top songs. Now picture putting this
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last year alone. To add fuel to the fire, the cost of player acquisition is on the rise, making retention all the more essential. But gaming brands can remind their players of their love for the game to win them back. The only challenge is finding an approach that is just as immerse and visually-stunning as today’s games. The solution? Reminds players of their epic battles, the friends they’ve made and other memorable moments from gameplay with a shareable, fun highlights reel. We’ve seen first-hand how top gaming brands are doing this to earn deeper engagement with existing players and spark
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalised Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers and a newsletter sign-up. Key objectives included reaffirming their relationship with readers, increasing subscriptions and high engagement with the video. Campaign Details and Results Combining creative from AlphaGrid with Idomoo’s Next Generation Video Platform, the videos merged dynamic scenes with personalised data points, such as the subscriber’s first name and the first article they read last year. Interactivity was spread throughout the video, allowing users to click through to sign up for the newsletter, take advantage of subscription offers and more. Take a look below. Subscribers loved their personalised year in review. More than 4 out of 5 viewers finished
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalised Video. The combination of personalisation and video means your message is perfectly tailored to each individual while maximising visual engagement.
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content they’ll want to watch and share with friends. Don’t know where to start? We’ve compiled a list of our top tips for smart personalization when it comes to this popular trend.
Personalisation is no longer an option when it comes to customer communications. Research shows that 80% of consumers are more likely to buy from brands that offer personalised experiences. And personalisation is especially important in the health and wellness industry. Whether you’re a gym, a doctor’s office or a health insurance company, your customers already expect 1:1 attention. This is about their health, after all. Every touchpoint, from the front office to a bill explainer, needs to make that person feel like you know and understand their individual needs.
To celebrate its top players and a banner year, CCP Games created a personalised year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time with the click of a button.