Improve Sales With
Benefits of Using Video To Improve Sales
Getting prospects to notice your offer in a sea of content is tough. A contextual sell converts better than a hard sell, but how do you catch their attention? Gartner suggests adding video to your personalisation strategy. Because it’s not just a sale — it’s a relationship.
How Idomoo Helps You Improve Sales
Personalised Video is always relevant. Leverage customer data for targeted cross-selling and upselling to increase conversions.
Add advanced features like clickable CTAs, surveys, user customization and more to your Interactive Video with a few simple clicks.
Send prospects a video that lets them enter info for a custom offer in real time. Or host the video on a web page and use it to gather new leads.
Create hyper-targeted Dynamic Video Ads for every viewer in your audience. Easily swap scenes to optimise your campaign for peak ROI.
Personalisation makes offers relevant. Video makes them engaging. Together, they’re a winning combo.
See some of our clients’ results.
What Customers Are Saying
Examples of Videos That Improve Sales
Let’s TalkSee how we help the world’s top brands improve sales with Personalized and Interactive Video. Get in touch to schedule a call.
Trying to boost sales? Personalisation is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalisation appealing, with 80% more likely to do business with a company that offers personalised experiences.
In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers — and increasing your customer lifetime value is a great way to start. Boost your customer loyalty. Encourage repeat business. Watch your bottom line grow — it’s all possible when you start investing in ways to increase your customer lifetime value. We’ll share our five top tips and tricks to help keep your CLV high throughout the customer journey. Ready to get started? Let’s go. What Is Customer Lifetime Value? Customer lifetime value (CLTV) measures the value of a customer over the course of their relationship with that business. It shows the total revenue a brand can expect to earn from
Think about video. What comes to mind? Most likely, it’s a passive experience. Popcorn in hand, you click to watch a video, sit back and enjoy. But with the latest tech, video is so much more. Now, it’s where you go to get something done — just as you’d go to an app on your desktop or phone for any number of day-to-day tasks. Think of filling out customer surveys. An interactive calculator. Even internal training videos. The possibilities for Interactive Video are virtually endless. We’ll dig into the ins and outs of video apps, including its evolution, examples and why it works so well. Ready to learn more? Keep reading. How Video Evolved To Be Interactive We can’t talk about where video is heading without first explaining how it came to be. Here’s how the medium has changed over the years: The first generation (1990): The beginning of the
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a link to book or buy embedded in a marketing video — although that drives real conversions, make no mistake — but advanced interactivity involves something else. Users can change the flow of the story, input their own data and take a whole host of other actions. It all comes down to the customer experience. At Idomoo, we’re constantly pushing the limits of what video can do. And we’re making it easy, too, with our Next Generation Video Platform, the most advanced video platform on the market today (really — you’ll see below), which supports a full range of interactivity. From
How do you deliver an engaging message in a matter of seconds? Many businesses seem to have found the answer — with GIF marketing. First introduced to users in the early days of the internet, this bite-sized format has rapidly taken hold in the world of marketing among some of the largest enterprises.
Enabled by digitalization, the online entertainment, gaming and gambling industry has grown to new heights. The internet has increased accessibility to consumers, and more brands are joining the party, but that also means the market is more competitive than ever.
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
Ecommerce is a booming industry. Reports show ecommerce’s market share has grown from 13.8% in 2019 to an estimated 21% in 2021. But with growth comes new challenges, like an increase in competing retailers. How do you stand out from the competition?
People are ready to travel. After 2 years spent mostly at home in front of our screens, most of us crave new experiences and adventures. And the data supports this — 25% of travelers expect to travel more than before COVID-19 while 58% expect to go back to their usual travel routine.
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.
Kindred Group, one of the world’s leading online gambling operators, has seen increased engagement and conversions following its data-driven video campaigns.
When COVID-19 first hit, the unprecedented changes forced schools of all kinds to adapt. Universities and colleges scrambled to figure out solutions for learning that would keep students safe while still maintaining an optimal learning environment. From Zoom classes to optional testing, there’s nothing quite like a pandemic to jumpstart change.
Gamification might sound like another one of those marketing catchphrases of the moment, but behind the hype is a legitimate trend that’s driving loyalty and sales. And it’s only growing in popularity. Turning something into a game to encourage the right behavior is nothing new. Chances are if you think back to the chore charts and stickers of childhood, you can see how parents and educators have been using games to make everyday tasks appealing for years.