When you hear “AI video,” what comes to mind? Maybe outlandish clips going viral on TikTok or surreal scenes that look straight out of a sci-fi movie. The truth is, AI-powered video is more than just a cool toy for content creators chasing likes on social media platforms. It’s also a serious tool for sales teams.
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Today’s AI video generators can produce professional video content in seconds. We’re talking sales quotes tailored to each prospect, engaging video follow-ups and even onboarding videos that help new clients hit the ground running.
Why does this matter? Because it’s what buyers want: 78% of consumers say they’d prefer to learn about a product or service by watching a short video. And in the B2B space, video ranks among the top 5 best lead-nurturing initiatives, according to Demand Gen Report.
Let’s take a look at how businesses can use AI technology to streamline video production, save time and boost conversions.
Why Sales Teams Need a Smarter Approach to Video
Traditional video production is slow, expensive and siloed. Sales teams often rely on marketing or creative departments to handle content creation, but that back-and-forth can create serious bottlenecks. Waiting days or even weeks for approved content can mean missed opportunities and frustrated prospects.
AI video generators change that. They streamline the entire workflow, handling everything from video scripts and visuals to animation and subtitles. And they’re user-friendly. With just a few inputs, sales reps can generate high-quality videos, no video editing skills required.
As Forbes explains, AI tools aren’t here to replace your sales team but to help them do more. A rep can’t be everywhere or jump on every call, but AI-generated videos can deliver warm welcomes, clear information or personalized follow-ups while the rep focuses on high-priority tasks. That’s how teams work smarter, not harder — with AI filling in the gaps to keep the pipeline moving.
What the AI Video Creation Process Looks Like
If “AI-generated videos” sound intimidating, don’t worry. With the right AI video tools, the entire experience is simple.
Take Lucas, our all-in-one AI video creator designed specifically for enterprise needs. He combines advanced AI with intuitive design to make every step of the video creation process seamless. Here’s how it works:
- Connect your brand. Train Lucas on your company’s content so that every video reflects your brand voice, video styles and other brand assets. You can even set specific rules to keep everything compliant. Plus, since Lucas uses retrieval-augmented generation (RAG) instead of pulling from random external sources, you can trust that your videos are always accurate and on-message.
- Write a prompt. Enter a simple text prompt, upload a document, paste a URL or connect Lucas to your media library to automatically pull relevant information.
- Click to generate. Rather than working off of basic video templates, Lucas creates unique visual frameworks based on your brand’s content. With a single click, he handles everything, from writing the script and weaving in smooth video transitions to creating AI avatars and generating voiceovers via text-to-speech tools.
- Touch up with easy editing tools. Ready-to-share videos are Lucas’s specialty, but the videos are fully customizable, too. Want to change fonts, swap the music or tweak the script? The built-in video editor is simple to use.
With Lucas, you don’t need to deal with weeks of back-and-forth. From seasoned editors to total beginners, anyone can generate AI videos that are professional and on-brand every time.
The video above featuring fashion retailer Elan is just one example of this process. In this case, the prompt used was the brand’s homepage. It took just a few minutes to create, from start to finish.
AI Video Use Cases: From Sales to Support and Beyond
We’ve talked about how easy AI video creation can be. Now let’s look at what you can actually make with it. AI video makers can create anything from explainer videos on pricing to onboarding tutorials, giving teams a quick and scalable way to communicate key messages.
For sales teams, one powerful use case is the product spotlight video. It’s an engaging way to introduce offerings, especially when you need to break down complex features or make your product more tangible.
Take the example below. Lucas generated this video for a solar power technology company, using nothing but a document. By turning dense, text-heavy content into a dynamic video, the company makes technical information far easier for prospects to digest and easier for reps to share.
Another smart tactic? Sending offers via video. Whether you want to add visual appeal or include an AI avatar of your sales rep to make it more personal, video helps your message stand out. And it’s a highly adaptable format that can work across industries.
For broader campaigns, marketing videos like the sizzle reel below are another popular use case. These short, high-impact videos are great for grabbing attention on social media, in email outreach or during product launches. They make it easy to show off your brand while keeping viewers engaged.
Customer support teams can benefit too.
In the example below, Lucas transformed a lengthy FAQ document about what to do after an accident into an engaging, visual walkthrough. We’ve seen Next Gen Video slash support call volume by upwards of 70%. AI just helps you create those videos faster.
It’s an approach that could apply to any kind of support message, whether it’s policy info, troubleshooting steps or onboarding guidance. And customers are all for it. According to our State of Video Technology Report, consumers are 2x more likely to prefer receiving an AI video generated from a document than the document itself.
Internally, you could use AI video tools to create training videos for new hires or for internal communications like celebrating team wins and sharing updates. Whatever your goal, AI-generated video helps you do it faster and more effectively, without compromising on quality.
Empower Your Sales Team With AI Video
Whether you’re introducing a new product, supporting customers or closing a deal, AI video gives your sales team an efficient, engaging way to connect.
With Lucas, creating high-quality, branded videos is easier than ever. Powered by our Next Generation Video Platform, every video is rendered and able to be edited in real time. You can even make them interactive and personalized.
Want to see Lucas in action? Schedule a free demo and discover how artificial intelligence can streamline your sales workflow and elevate your customer experience.
