Video isn’t going anywhere. In fact, 78% of consumers want brands to use the medium more in their communications. It’s no surprise, then, that more than half of companies plan to increase their video marketing budgets in 2025, according to a recent Wistia survey. But is that enough?
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Between shrinking attention spans and nonstop demand for fresh content, marketers are under growing pressure to produce more — and faster — without sacrificing quality.
The problem? Traditional video production is slow, expensive and often out of reach for smaller teams.
Enter: artificial intelligence. The content creation process has been completely transformed by the power of AI. Today’s video ad makers can generate high-quality ads in minutes. No tech skills needed.
Let’s look at how to make AI video ads fast, with real examples and tips to help you scale your campaigns smarter.
1. Know Your Goals Before You Create
Before you dive into video creation, ask yourself: What do you want your ad to achieve? Are you looking to build brand awareness with a sleek intro video? Drive traffic to your ecommerce site with a limited-time offer? Generate leads with a product walkthrough?
Getting clear on your target audience and use case upfront will shape the entire ad creation process. For example, a quick, punchy video designed for social media will need a completely different approach than a YouTube video ad featuring customer testimonials.
The good news is that most advanced AI video creators can handle a wide range of formats and goals. For instance, our very own Lucas AI Video Creator can create a wide range of videos on demand, but he also has a dedicated ad module. AI Video Ads are designed specifically for ad content, generating videos in common ad aspect ratios and durations, with shorter scripts and clear CTAs baked in.
Want to create your own video ad right now? Try our demo for a firsthand feel of how it works. Go ahead! It takes less than 20 seconds for the prompt. You can squeeze it in.
2. Choose the Right AI Video Ad Creator
Not all AI video tools are created equal, and when your ad performance is on the line, choosing the right one makes all the difference.
At a basic level, an AI video creator takes a text prompt or even an image and turns it into a complete video, often in a matter of minutes. But speed is just the beginning. For advertisers, there are a few other non-negotiables. The best AI ad generators should follow your prompt accurately, deliver high-quality results and give you enough creative control to make sure your message lands.
Then there are the features that take your workflow to the next level, such as auto-generated voiceovers, custom AI avatars, interactive CTAs and easy editing and versioning. These features make it easier to test, iterate and scale your campaigns.
Just as important is staying on brand. While generic templates may work for quick tests, creative variety while keeping brand alignment is key for consistent messaging across all ad campaigns.
With Lucas, you get more than just generic content. He can integrate directly with your brand to create custom visual frameworks based on your media library, CRM data, brand guidelines and more. And because everything runs on our Next Generation Video Platform, you get enterprise-grade speed, security and reliability built in.
3. Write Your Prompt
The foundation of any great AI video content is a well-crafted prompt. But that doesn’t mean you have to write out every detail. Even just a few words or a quick high-level overview is enough to get started. A good AI video generator should be able to take your idea and run with it, turning it into a complete video.
With Lucas, writing a prompt is even easier because you’re not limited to plain text. You can share a webpage, drop in a document or even connect Lucas to your content library. From there, he’ll generate a fully produced, ready-to-share video complete with music, visuals, transitions and more.
For instance, this video ad was created for a platform that helps people capture precious moments of their child. By simply plugging in its website, Lucas generated a polished video ad fully aligned to the company’s branding.
Step 4: Generate Your Ad
Once your prompt is submitted, the AI video creator handles every step of the video creation process. Just hit generate and your ad creative comes to life in minutes.
The result? Video ads that are optimized to drive conversions across multiple formats and channels.
Check out this product spotlight for a sustainable spring water brand. The sleek, on-brand video highlights the product’s key selling points and was created by Lucas in a fraction of the time traditional production would’ve taken.
And it’s not just for consumer brands. Nonprofits can also use AI video to expand their reach and maximize their budget. The Pet Resources Foundation, for instance, used Lucas for a fundraising video to share their mission and connect with potential partners.
Whether you’re promoting a product, a platform or a cause, Lucas makes it easy to create high-quality content and scale your video ad output 100x.
5. Fine-Tune Your Video
Once your video is generated, it’s ready to go — no video editing required. But if you want to tweak the details, it’s easy to customize.
Lucas’s intuitive built-in video editor gives you full control over every element. You can tweak the script, swap out footage, adjust the music, change the voiceover and more. It’s flexible enough for small tweaks or bigger creative changes, depending on how hands-on you want to be.
For example, in the ad below, we decided to animate one of the images the brand provided. Can you tell which one?
And once your video’s just right, scaling is simple. AI lets you instantly version your advertising videos for different lengths, languages and target audiences. Whether you’re repurposing a single video across multiple placements or localizing content for global campaigns, Lucas helps you maximize your reach without multiplying your workload.
From Concept to Campaign in Minutes
AI video is a game-changer for brands looking to scale content fast. A recent report found that 41% of brands are now using AI for video creation, more than double the percentage in 2024 (18%). That’s a big jump, and if you’re not exploring AI video yet, you’re at risk of falling behind.
From scroll-stopping marketing videos to targeted ad campaigns, AI tools are transforming how teams approach video in their digital marketing strategies, helping them move faster, work smarter and do more with less effort.
Ready to try it for yourself? We’d love to show you how Lucas can turn your ideas into high-performing video ads in minutes.
