The Ultimate CX SolutionWow customers with their very own video. Personalised Video gives every viewer a one-of-a-kind experience. And it’s simple and scalable to millions of real-time videos with our Next Generation Video Platform.
What Is Personalised Video?
Personalised Video combines video and data to deliver a better, more effective customer experience. Each video is unique to the individual, changing based on customer or contextual data.
With Idomoo, Personalised Videos can be interactive and even customisable, updating with data shared by the customer in real time.
Benefits of Personalised Video
Personalised Video is always relevant. Leverage customer data for targeted cross-selling and upselling. Interactive CTAs further drive conversions.
Welcome customers with an onboarding video that explains their benefits and next steps. Then keep in touch personally, from renewals to anniversaries.
Data-driven videos explain complex info at a glance. Answer common questions proactively or let customers self-serve on demand.
Optimise your personalisation strategy with video. It captures attention while keeping the personal approach modern customers expect.
Put your customers in the story to grab their attention. You can even let them customise their video in real time, perfect for sharing on social media.
Offload support calls to a digital solution with a human touch. Personalised Videos speak directly to the viewer to solve customer service problems stress-free.
Personalised Video Results
Personalised Video works at each stage of the customer journey and across industries.
Take a look at some of our clients’ results.
The Idomoo Difference
Create millions of cinematic quality Personalised Videos in 100x real time. Dynamic text, audio, images, video-in-video and more blend seamlessly with each scene.
Launch campaigns in days, not months. We can handle the details, or use our intuitive platform with automation tools, integrations and APIs to streamline work.
Your data is safe. We’re ISO 27001 information security certified, SOC 2 Type 2 compliant, and battle-tested by global leaders in finance and healthcare.
Whatever you need, we can do it. From self-serve to white-glove treatment. Plug-and-go templates or bespoke productions. Batch uploading or real-time data. And more.
Create Your Own Personalised Video
Go ahead — make some magic.
How Personalised Video Works
Video personalisation is lot more than dropping your customer’s name intro the first scene – though that can make a big impact on its own. It’s about creating a unique story for each individual. With our platform, this process is automated and scalable so every scene is relevant to the viewer.
Customers don’t get just any video. They get their video.
Discover the Top Ways
To Personalise Video
Imagine if you could repurpose video creative for 1:1 interactions throughout the customer journey. Here’s some inspiration to get started.
Personalised Video FAQs
Do my customers want Personalised Video?
Yes, although they may not know to ask for it. We conducted a market study asking consumers what they wanted from brands. They expect a personalised experience, and 81% wanted more video. Once they watched a Personalised Video, they shared that it made them feel valued and 4x more likely to recommend the brand. Download the study to learn more.
How long does it take to launch a Personalised Video campaign?
We’ve launched global campaigns with millions of videos in a matter of days. Our platform’s built-in automation tools speed the process, and you can even take advantage of customisable templates so video creation is simple.
Don’t have lots of CRM data? Don’t worry. Starting small with your customer’s first name already creates a wow effect and can immediately start boosting conversion rates. Try it yourself.
How well does Idomoo Personalised Video scale?
Unlike other video personalisation providers that are just meant for low-relevance email marketing or over-generalised explainer videos, Idomoo can scale to tens of millions of Personalised Videos, even when rendered in cinematic quality and real time. We’re the only solution that can do this, thanks to our powerful GPU-based rendering engine.
Can I reuse existing video assets?
Yes. In our platform, you can add personalisation to any video content, even assets you may have already from previous projects. Personalisation immediately upgrades old video creative to make it timely and relevant.
Do I have to produce my own video?
No, we have many templates you can leverage for some of the most common use cases. Add your branding and customer data, and you’re ready to go.
What are popular use cases for Personalised Video?
Personalized Video is relevant at every step of the customer journey. Here are some of the most common use cases:
- Onboarding: Show customers program benefits, help them set up their online account and start the relationship off the right way — personally.
- Reducing churn: Reach out when customers are most likely to churn, such as right before a renewal or an unexpected charge or change in services.
- Customer service: Answer common questions in a video. You can even let customers self-serve by making it interactive.
- Bill explainers: Show customers what’s covered in their first bill and make complicated concepts like pro rata billing clear. We’ve seen personalized bill explainers slash call volume nearly 75%.
- Loyalty: Take customer loyalty to the next level with a Personalized Video celebrating your customer’s anniversary, latest rewards and more.
- Sales: Leverage customer data to show only the most relevant offerings. Personalized Video makes cross-selling and upselling easy and engaging.
- Customer engagement: From personalized announcements to customer education, data-driven video boosts engagement 10x and more.
- Year in review: Recap the past year, month or decade, showing customers how you’ve helped them each step of the way. Personalized showreels are also perfect for social sharing.
Where can these videos be viewed?
Your videos can be viewed everywhere — any channel and every device. Customer videos are sent via email, in app, SMS, MMS and more, and people view them on everything from their smartphone to their smart TV.
How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalised Videos for both the beginning and the end of the customer journey. At the start of the customer’s journey, the video welcomed them to Mercedes-Benz Finance, explained what to expect, and shared how to manage their agreement in the self-service portal. Near the end of their agreement, customers received a video that covered their options and next steps for their agreement. Combined, the videos represented a powerful, personalised approach to customer communications. Using Idomoo’s platform to seamlessly blend creative with customer data at scale, each video was 100% unique with personalised details like customer name plus dynamic scene logic for different flows. Take
They say the bonds of battle run deep. How about the bonds of playing Warzone with friends? That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalised Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share their legacy of the original Call of Duty: Warzone. The Plan Allow past Warzone players to receive and share their personalised data-driven video immortalizing their accomplishments, complete with their unique stats from their entire history of gameplay. Then, to take things up a notch, also call out the friends they played with (their “squadmates”). Want to know which squadmates have been by your side through it all? We’ll tell you. Want to know which of your friends died the most? We’ll tell you. Want a report of your own lifetime stats? We got you there too. Personalised Videos covered all
Personalised Video combines the power of personalisation with everyone’s favourite type of media: video. As with any form of content, adding personalisation requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalisation is a boon for the digital experience. Research shows that personalisation boosts ROI, and most consumers want personalisation. In fact, they’re 72% more likely to share data with brands if it allows for a more personalised experience. But anytime you’re using personal data, it’s important to be careful with it. That’s especially true in industries like healthcare and finance where data is even more sensitive. There’s no way around it: personalisation demands data security. Personalised Video is no different. When you’re choosing your Personalised Video provider, make sure their level of data security meets your needs. This article outlines the robust security protocols
Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But to kick things up a notch, Saints turned to our Next Generation Video Platform to power this year’s award-winning campaign. The result? A Season in Numbers unlike any other — more personalized, visually engaging and data-driven than ever before. Check out what one of these videos looks like in action. While fans share a common love for the game, each individual’s journey is different. How many matches did they attend? What memorable moments did they see in-person? The recap above captured it all in an engaging video format to truly delight and surprise viewers. We’ll dig into the details below.
To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities, including New York Tech, Quinnipiac University, Lewis University and others are leveraging Personalized Video to create a more meaningful student experience. And they’re seeing incredible results, such as 4x conversion rates. On the Rise Video is a fan-favorite among today’s consumers — and younger demographics like Gen Z are a driving force behind its popularity. Just take a look at the success of TikTok. This trend shows no signs of slowing down, either. Our own research shows the demand for video will continue to grow in popularity over the years to come, especially those that feature advanced technology — like personalization or interactivity. To meet this need, top brands across industries are leveraging
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalised Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers and a newsletter sign-up. Key objectives included reaffirming their relationship with readers, increasing subscriptions and high engagement with the video. Campaign Details and Results Combining creative from AlphaGrid with Idomoo’s Next Generation Video Platform, the videos merged dynamic scenes with personalised data points, such as the subscriber’s first name and the first article they read last year. Interactivity was spread throughout the video, allowing users to click through to sign up for the newsletter, take advantage of subscription offers and more. Take a look below. Subscribers loved their personalised year in review. More than 4 out of 5 viewers finished
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.
The onset of COVID has exposed several cracks in our healthcare system. And if that’s not enough, patient satisfaction in the healthcare space ranks among the lowest when comparing high-income countries. It’s prompted healthcare delivery systems to find new ways to drive engagement. But is something missing?
Enabled by digitalization, the online entertainment, gaming and gambling industry has grown to new heights. The internet has increased accessibility to consumers, and more brands are joining the party, but that also means the market is more competitive than ever.
Ecommerce is a booming industry. Reports show ecommerce’s market share has grown from 13.8% in 2019 to an estimated 21% in 2021. But with growth comes new challenges, like an increase in competing retailers. How do you stand out from the competition?
From bitcoin to NFTs to robo-advisors, fintech is a hot topic. Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages, insurance, investment and more.
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalised Video. The combination of personalisation and video means your message is perfectly tailored to each individual while maximising visual engagement.
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalised Video.
In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalised customer experience is just as important when it comes to building great customer relationships and winning their loyalty.
Want To Learn More?
We’d be happy to show you how our platform works and drives measurable business results. Contact us via the form and we’ll be in touch.