How the Higher Ed Industry Is Embracing Personalised Video

To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalised Video. It’s now a key part of the student journey, from admissions to alumni relations and more.

Top universities, including New York Tech, Quinnipiac University, Lewis University and others are leveraging Personalised Video to create a more meaningful student experience. And they’re seeing incredible results, such as 4x conversion rates.

On the Rise

Video is a fan-favourite among today’s consumers — and younger demographics like Gen Z are a driving force behind its popularity. Just take a look at the success of TikTok.

This trend shows no signs of slowing down, either. Our own research shows the demand for video will continue to grow in popularity over the years to come, especially those that feature advanced technology — like personalisation or interactivity.

To meet this need, top brands across industries are leveraging Personalised Video: a combination of powerful customer data and engaging video. The result? Customers receive a next-level experience relevant to their wants and needs.

What does this look like? In the banking sector, this can look like a video that explains every customer’s billing statement. In the health and wellness space, we’re seeing videos that recommend healthy lifestyle choices relevant to every viewer, empowering them to take better control of their health. And personalised highlight reels are gaining traction in the gaming industry, showing every player their gaming journey with videos just as immersive as the games they play.

Personalised Video for Higher Education

Personalised Videos work well in any industry, but they truly shine when used to enhance the student journey. Just take a look at this campaign from New York Tech as an example.

By sending out data-driven videos, the university was able to welcome newly admitted students personally. From their program of study to their financial aid and more, each video was just as unique as the student watching it.

And students loved it. Of viewers who followed the CTA from the video landing page, the university saw a higher than average 50% conversion rate from admit to deposit.

“Personalised video has enabled us to engage admitted students in a unique way that we have not tried before,” said Becky Spalthoff, Senior Director of Marketing & Communications at Quinnipiac University. “Based on the test we ran last year, open and click-through rates increased and recipients took the extra step to consume content on our website. It is a tool we will continue to utilise moving forward.”

Another university that has leveraged Personalised Video to enhance the admissions process is Quinnipiac University.

To create an even more engaging experience, the university added an interactive CTA, where students could take immediate action by clicking to convert straight from the player. The result? The campaign saw 4x conversions compared to the landing page CTA.

Speaking to every student’s interests with our Next Generation Video Platform. Both universities used our fully open platform in a self-serve model, where they were able to streamline their work and quickly launch their campaigns.

“To reach students, you have to engage them where they are — on their devices,” said Yaron Dishon, Idomoo CRO. “Personalised and Interactive Video campaigns are innovative and attention-grabbing, but they’re also easy to create. We’ve had dozens of clients, especially in education, do it all in-house. It’s fast and effective.”

The Future of Digital Communications in Higher Education

The higher education landscape is changing. The student demographic is more diverse than ever before. College enrollment is on the decline. But universities are learning to adapt by speaking their students’ language: video.

And we’re helping top universities take their video campaigns even further. With the latest video technology, schools are able to send out Interactive and Personalised Videos to hundreds of thousands of students.

Ready to experience some video magic yourself? Schedule a 15-minute call.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Explore More Content

Subscribe to Our Newsletter

Email * Enter Email

Related Articles

AI and Email Personalisation: The Pen Pal Approach to Email Marketing

AI and Email Personalisation: The Pen Pal Approach to Email Marketing

There was a time when the highlight of someone’s week was a well-crafted, handwritten letter in the mailbox. Today, it’s an anomaly. Your physical mailbox has a stack of junk mail and your email inbox is an infinite well of promotions. When you stumble upon a tailored, meaningful and personalized email — it’s a showstopper. It’s a far cry from the impersonal, mass-produced emails that make customers feel like just another number. People want to feel valued, not targeted. But how can you do that at scale? Look to artificial intelligence (AI) as a clever assistant that speeds up your processes and makes your job easier. Email personalization in marketing uses subscriber data to deliver content that resonates with each reader. Thanks to AI and personalized content, it’s like blending the charm of a handwritten letter with the speed of digital. How Personalized Emails Get Noticed (and How AI Can

Read More
6 Ways Your Brand Can Benefit From Hyper-Personalisation

6 Ways Your Brand Can Benefit From Hyper-Personalisation

From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalization is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages no longer cut it, with consumers wanting interactions that are relevant, timely and address their specific needs. Hyper-personalization offers brands a way to do exactly that. Leveraging advanced data analytics, automation, artificial intelligence and machine learning, hyper-personalization takes traditional personalization up a notch to deliver individualized experiences to each customer. This strategy helps businesses stand out by delivering the right message at the right time through the right channel. Those who embrace hyper-personalization strategies can expect all kinds of advantages. From boosting customer engagement to strengthening loyalty, here are 6 benefits of hyper-personalization. 1. Enhanced Customer Experience The first and

Read More
What Is Hyper-Personalization and Why Should Marketers Care

What Is Hyper-Personalisation and Why Should Marketers Care?

Did you know that 73% of consumers are willing to share their data with brands if it means a personalized experience? According to our latest State of Video Technology report, more and more people — particularly Gen Z and high earners — are placing high value on personalization. According to them, this is because: It simplifies things and is easier to understand. It makes them feel valued as an individual. It saves them time because the information is relevant. It enables them to discover new things of interest. In short, personalization improves and elevates the customer experience. But don’t think it’s just about slapping a customer’s name onto a generic email. We’re talking about hyper-personalization — the next level of tailored experiences that goes beyond basic data. According to Deloitte, when done right, “hyper-personalization can deliver 8x the return on investment on marketing spend and lift sales by 10% or

Read More

Request a Call

Leave your details below, and we’ll be in touch to show you what Personalised and Interactive Video can do for you.