Related posts: self-serve

Video Velocity: How Automation and AI Speed Video Production

Video Velocity: How Automation and AI Speed Video Production

What if video were faster? As in, bringing your creative video ideas to life took less time and effort, and the path from inception to audience engagement was streamlined and swift. Imagine the potential — A/B tests with quicker turnarounds, marketing campaigns launched at the height of relevancy and hyper-personalized

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rolling out the red carpet for customers

From SaaS to SwaT: A Service-First Tech Model

In the unabated sprint towards all things AI, it seems humanity is being left in the digital dust. Are we really ready to let our experiences be governed solely by software? Or do we still yearn for the comfort of human connections and trusted fellow travelers to help guide us

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Why Your Business Needs Interactive Video (With Examples)

Why Your Business Needs Interactive Video (With Examples)

Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme

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How The Industry Is Embracing Personalized Video

How the Higher Ed Industry Is Embracing Personalised Video

To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities, including New York Tech, Quinnipiac University, Lewis University and others are leveraging Personalized

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Customer Onboarding

Customer Onboarding: Best Practices for Your Business

A positive customer onboarding process can instill confidence in your customers to stick with your brand. A negative experience, on the other hand, can quickly turn them away to your competition. Over 60% of consumers consider a company’s onboarding process in their purchasing decision, and close to 9 out of

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Lewis University

Idomoo and Lewis University Win Gold in dotCOMM Awards

Our Personalised Video campaign with Lewis University was a huge success — just ask the experts. The data-driven campaign earned gold in this year’s dotCOMM Awards under the category Video: Educational Institution. It consisted of short videos personalised to every viewer’s relevant financial aid awards, addressing one of the most

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How Video Is Driving

How Video Is Driving The Future of Customer Communications

Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly

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Video Production Sales 101: How To Sell Video to Enterprises

Video Production Sales 101: How To Sell Video to Enterprises

When you’re wondering how to sell video production services to enterprise companies, the best first steps are often the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a way that’s clear

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