From SaaS to SwaT: A Service-First Tech Model

In the unabated sprint towards all things AI, it seems humanity is being left in the digital dust. Are we really ready to let our experiences be governed solely by software? Or do we still yearn for the comfort of human connections and trusted fellow travelers to help guide us on our journeys?

At Idomoo, we prefer not to choose sides. We’ve seen the future, and it’s a well-blended cocktail of software and human service.

Your Journey, Your Choice

At Idomoo, we offer a smorgasbord of service options that cater to your every need as well as your technical, creative and strategic comfort levels. This includes some paradigms you may have heard of before and some that are brand new.

SaaS (Software-as-a-Service) has been around for decades and is nothing new conceptually. Picture yourself as the captain of your digital journey.

SaaS empowers you to navigate the vast seas of technology on your own terms, at your own pace. You are in control, steering the wheel and setting the course. But fear not, we won’t leave you adrift — we’re your reliable compass, ready to guide you whenever you need directions.

SwaT (Service-with-a-Technology) is something new. If you’ve never heard of SwaT before, don’t be surprised. Neither had we! In fact, it’s a brand new term to describe the working business model we’ve painstakingly nurtured at Idomoo that keeps many top brands across industries, from banking to gaming, happy as our customers.

SwaT is more than technology. It’s more than software. It’s service with technology. SwaT means you sit back and enjoy the cruise while we man the helm. We give you our white-glove service, tailored to your unique needs as we sail toward your goals. Your aspirations and challenges are our itinerary, and our experienced crew is at your service to ensure a successful voyage.

A Tale of Ghosts and Tech Gladiators

Still confused? Let’s tackle this with a spirited metaphor: ghosts!

Imagine you’re being haunted. You need a solution, a partner who can help you reach your goal (that is, to not be haunted).

In a SaaS scenario, we provide you with all the ghostbusting gear and tips, so you can be the hero of your own spectral saga.

With SwaT, we’re your Ghostbusters, experienced pros swooping in with proton packs and phantom traps, taking care of your paranormal problem.

Whatever your choice, we are at your service, whether you want us to lead the charge, offer a helping hand or simply provide the tools.

Make It Real

“So enough with the metaphors,” you say. “What can you do for me?”

I have one more metaphor…


With a SaaS approach, the tool is yours. We’ll teach you to use the Idomoo platform independently to create your own data-driven Personalised Videos. And we’ll be here to support you as you lead the charge.

You’re in the driver’s seat. We’re your GPS, here just in case you’d like a little guidance.

SaaS You drive

  • Creative: Your team or agency
  • Idomoo platform setup: Your team or agency


Or let us do it all (or however much you want us to). We can be your creative agency, analysing your challenges, pitching you creative strategies to solve your pain points, developing video scripts, creating incredible on-brand videos and delivering the entire bespoke package to your liking. We also handle setting up and QA-ing the Idomoo platform.

We’re your chauffeur. Tell us where you want to go, and we’ll get you there in style.

SwaT We drive

  • Creative: Idomoo or your team or agency
  • Idomoo platform setup: Idomoo

Putting the ‘Serve’ in ‘Service’

To us at Idomoo, being customer-centric is part of our DNA.

We’ve built our entire organisation around the philosophy that a personalised touch isn’t just preferred; it’s essential.

Being customer-centric is vital to us. Your positive feedback isn’t just an ego boost (although we love that, too). It’s the foundation of our growth.

High Tech, High Touch

Being a great SwaT (Service-with-a-Technology) company is, of course, only possible with great technology.

It’s our technology that makes delivering data-driven videos at scale possible. We support your needs with unmatched scale, speed, quality, agility, and security.

Serving Tech on a Silver Platter

In the end, whether you prefer autonomy, shared responsibility or full-service convenience, we have you covered. We’re here to offer just the right mix of technology and human service, customised to your liking.

Curious to see how the fusion of human-centric service and powerful technology can elevate your experience? Click below to schedule a call, and let’s kickstart your journey.

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