Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or, contrarily, a bit of a let-down. Your marketing efforts should not
Imagine, if you will, a world without marketing personalisation. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing
Understanding the psychology behind customer engagement can help you inspire your audience to take action. When you know how to drive action through effective engagement, you’ll experience higher ROI in your business. That’s because customer engagement is critical to your business’s success. Many companies design their products and services using
Defined as the generation born from 1981 to 1996, millennials have long evolved past their stereotypes as tech-savvy teens. Well into their late 20s to early 40s, this cohort is now settling into established careers, starting families and making major financial moves. And as the generation with the most buying
Today’s consumers are no longer easily impressed by generic marketing efforts. Having grown used to seeing their name in an email or getting a discount code on their birthday, they expect a higher level of attention and service. This is where hyper-personalized marketing comes in. While personalization has been a
Customer engagement is a key driver of business success — and it’s significantly driven by psychological and behavioral aspects of human interaction. That’s why leading companies are increasingly using behavioral psychology principles to design products and services that boost customer satisfaction and build lasting relationships. By understanding the importance of
There’s no denying that a video tool is one of the best marketing tools to use right now, but not all video platforms are equal. Some are DIY, some are plug-and-play and some use AI. That’s right, AI video is on the rise, and more and more companies are using
How do you deliver an engaging message in a matter of seconds? Many businesses seem to have found the answer — with GIF marketing. First introduced to users in the early days of the internet, this bite-sized format has rapidly taken hold in the world of marketing among some of
You’ll be surprised at just how keen people are to watch video, and how effective video can be on engagement, purchase decisions and your bottom line. As these video marketing stats show, it’s not just a content medium — it’s a tool brands can use to connect emotionally, build trust
Have you ever come across a video so captivating that you sent it to a friend or colleague without a moment’s thought? In the world of content creation and marketing, which is always changing, there’s one format that’s held steady through it all: video. In fact, consumer demand for video
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