Related posts: marketing

Why AI Is Content Personalisation’s New Best Friend

Why AI Is Content Personalisation’s New Best Friend

Gone are the days when businesses could enhance the customer experience with snail mail whose only personalized element was an individual address. Now, with emerging technology like artificial intelligence on the scene, even emails that say “Hey Tania!” with no other uniquely relevant content are yesterday’s innovation. (And let’s not

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6 Ways Your Brand Can Benefit From Hyper-Personalisation

6 Ways Your Brand Can Benefit From Hyper-Personalisation

From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalization is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages

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Why Loyalty Programmes Need To Be Personalised

Why Loyalty Programmes Need To Be Personalised

These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty programme. Many times, these programmes are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than

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How 7 Brands Use Hyper-Personalisation To Engage Customers

7 Hyper-Personalisation Examples From Brands Who Got It Right

Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another marketing strategy. It’s one more email with your name slapped in the greeting, and it’s fast losing its shine. It’s no

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Best Travel Marketing Examples From 12 Top Brands

Best Travel Marketing Examples From 12 Leading Brands

In an industry as dynamic and visually driven as travel, standing out from the crowd with exceptional marketing has never been more crucial. According to Expedia, travelers consume an average of 303 minutes of travel content before booking. Additionally, nearly 1 in 5 are influenced by advertising to book a

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How Customised Video for Enterprises Breaks the Mold

How Customised Video for Enterprises Breaks the Mold

Back in the day, video wasn’t exactly a big deal for brands when it came to interacting with their audience. A customer’s experience with a brand was more limited to print ads or an occasional conversation on the phone and maybe even a rare face-to-face meeting. But now we’re living

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Hyper-Personalisation Strategies That Work for Any Business

Hyper-Personalisation Strategies That Work for Any Business

Success in today’s consumer marketplace needs to extend beyond simply addressing your customer by name. Customers are craving more tailored experiences that are unique to their preferences and behaviors. After all, 75% of consumers report they’re more likely to purchase from brands that provide personalized digital experiences. With advanced technologies

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