Churn management is an important component of any business. Research shows that it’s 5x-6x more expensive to acquire a new customer than it is to simply retain an old one, underscoring the importance of preventing churn by keeping your current clients happy and engaged. To help your business drive long-term
Chances are you’re here because you’re one of the 91% of businesses using video for marketing purposes. This may leave you scrambling to boost your video marketing budget and ramp up video production. The reason? The allure of increased click-through rates and conversions from video content. But this ain’t Hollywood,
From reducing service calls by 30% to uplifting conversions by 9x, we’ve seen firsthand how Personalised Video can improve the customer experience and drive real results for businesses. While Personalised Video is undeniably transforming how we connect with audiences, the concept can be a bit confusing at first. Is it
Imagine this scenario. You have a webpage with lots of great information that you’d like your customer to know about. But that’s part of the problem — there’s lots of info there. Wouldn’t it be great if you could wave a magic wand and instantly turn that webpage into a
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet,
Looking to improve your customer engagement strategy? In a world driven by data, understanding and connecting with your audience requires diving into the numbers that matter — the metrics that reveal how your customers engage with your brand. Knowing these metrics not only helps in strategizing but also in forecasting
Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme
The content in demand by customers today isn’t flashy or expensive. It’s captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the
Think of the feeling of logging into your favorite streaming service and, in a snap, seeing a curated playlist of movies and shows tailored to your tastes. This isn’t the result of a wizard behind a curtain, but rather a system that analyzes your viewing history and preferences. These scenarios,
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