Related posts: video innovation

How Digital Marketing Is Changing in 2024: AI, Video and More

How Digital Marketing Is Changing in 2024: AI, Video and More

Every year, new possibilities and advancements arise that we expect to redefine the way businesses connect with their audiences. This year will be no different and, with trend cycles happening faster and faster, businesses can’t afford to be static. Your success depends on not just keeping pace but staying ahead

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video marketing shown on a laptop and mobile phone for 2024 trends

8 Video Marketing Trends to Watch in 2024

For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing

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6 Ways Businesses Can Use Interactive Marketing Videos

6 Ways Businesses Can Use Interactive Marketing Videos

Ever found yourself engaged in one of Netflix’s interactive specials, such as the hit Black Mirror: Bandersnatch or You vs. Wild? Or maybe you’ve been part of a live stream where your comments or votes influence what happens next? All around us, interactive entertainment has found its way into our

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8 Essential Customer Engagement Tools for Marketers

8 Essential Customer Engagement Tools for Marketers

As technology has advanced, so have the ways we can connect with and retain our target audience. The days when customer interactions were limited to in-store visits are over. As marketers, our goal now goes beyond just selling a product or service; it’s also about building relationships, inspiring loyalty and

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How To Add Personalisation to Video

How To Add Personalisation to Video

As personalisation becomes the new norm, it’s not surprising that Personalised Video is gaining traction. Most of us are no longer satisfied with generic content. We crave experiences that are relevant and tailored to us. In fact, 71% of consumers expect personalised interactions — with 76% getting frustrated when companies

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Video Velocity: How Automation and AI Speed Video Production

Video Velocity: How Automation and AI Speed Video Production

What if video were faster? As in, bringing your creative video ideas to life took less time and effort, and the path from inception to audience engagement was streamlined and swift. Imagine the potential — A/B tests with quicker turnarounds, marketing campaigns launched at the height of relevancy and hyper-personalized

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