Related posts: video innovation

Person holding phone with personalized content

What Is Personalised Content? 8 Places to Leverage It

When 80% of consumers are more likely to make a purchase if a brand offers personalised experiences, the importance of personalisation can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalised content is the key.

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How to Successfully Leverage Video Distribution

How to Successfully Leverage Video Distribution

Video is currently one of the hottest mediums in digital marketing. Digital video ad spend in the United States alone was at $41.44 billion in 2020 and is set to hit almost double that amount by 2023. All of that is fueled by buyer habits, with 84% of them reporting

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What the World Would Be Like Without Marketing Personalisation

What the World Would Be Like Without Marketing Personalisation

Imagine, if you will, a world without marketing personalisation. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing

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The Shift to First-Party Data: Why It Matters and What to Do Now

The Shift to First-Party Data: Why It Matters and What to Do Now

Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.

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Living Video - How It All Started

Living Video: Interactive, Evergreen and Ready for UGC

As you might have heard, video is changing. Thanks to Living Video, a suite of functionalities that are part of Idomoo’s Next Generation Video Platform, videos are now more dynamic than ever. Videos evolve in real-time based on first- and third-party data. You can interact with them or even change

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Top 10 Ways To Personalise Video

Top 10 Ways To Personalise Video

“Personalisation” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalised experiences”, “personalised ads”, “personalised communications”, and so on. Then there’s “Personalised Video”, which aims to combine 2 massive internet trends: Video & Personalisation.

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Streamlining Mortgage Forbearance Communications

Streamlining Mortgage Forbearance Communications

Today, over 6% of all mortgages are in forbearance. That’s up from only 0.25% at the beginning of March.12 An astronomical increase such as this has the potential to lead to astronomical problems, such as potentially devastating consequences for borrowers who don’t fully understand their forbearance repayment options.

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