Related posts: CX

Customer Engagement Metrics Every Marketer Should Know

29 Customer Engagement Metrics Every Marketer Should Know

Looking to improve your customer engagement strategy? In a world driven by data, understanding and connecting with your audience requires diving into the numbers that matter — the metrics that reveal how your customers engage with your brand. Knowing these metrics not only helps in strategizing but also in forecasting

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6 Ways Your Brand Can Benefit From Hyper-Personalisation

6 Ways Your Brand Can Benefit From Hyper-Personalisation

From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalization is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages

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12 Customised Video Examples To Inspire Your Next Campaign

What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customised video — a game-changing type of video content that’s revolutionising how brands connect with their target audience. With customised video, brands can tailor their message to

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What Is Customised Video? A Guide for Businesses

Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data

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Hyper-Personalisation Strategies That Work for Any Business

Hyper-Personalisation Strategies That Work for Any Business

Success in today’s consumer marketplace needs to extend beyond simply addressing your customer by name. Customers are craving more tailored experiences that are unique to their preferences and behaviors. After all, 75% of consumers report they’re more likely to purchase from brands that provide personalized digital experiences. With advanced technologies

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video marketing shown on a laptop and mobile phone for 2024 trends

8 Video Marketing Trends to Watch in 2024

For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing

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Enhancing Your Digital Customer Experience: A Guide for Success

With today’s consumers constantly bombarded with choices and information, the key to success lies in delivering an exceptional customer experience (CX). It’s not just about selling products or services anymore. It’s about creating unforgettable journeys that lead to long-term customer relationships. Every brand wants to keep its customers engaged, satisfied

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