Personalised Video Now a ‘Must-Have’ in the Gaming Industry

A version of this article appeared on MarTech Series. You can read it here.

Demand for personalised gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalised highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.

Personalised year-in-review videos are especially suited to gaming, an industry rich in data-driven content such as player stats and activity. This is the kind of personalised data players want to see, and it’s even more powerful included in a video, which is fun to watch and easy to share on social media.

And this holds true across subsets in gaming, from mid-core games to social casinos to massively multiplayer online games (MMOs) and beyond.

Take a look at the example from Plarium below.

Idomoo launched several personalised gaming campaigns last year, including videos for CCP Games, Playdemic, Ubisoft and Plarium.

Results Behind the Rise

Personalised Video gaming campaigns are engaging, cinematic and beg to be shared on social media, reaching a global audience of millions. But they’re more than just eye candy. They drive real business value.

Here are just a few of the results we’ve seen from past gaming campaigns:

17x player reactivation
88% conversion rate
10x higher engagement
68% increase in sales
5x uplift in social sharing

Along with boosting engagement and retention, dynamic videos can easily be distributed in-app, allowing for a seamless transition as players experience their video and then jump back into the game, all without missing a beat.

These gaming campaigns reach a global audience of millions, frequently in multiple languages. Thanks to built-in automation tools, adjusting dynamic scenes for changes in language is easy. Our platform supports dozens of languages, even emoji, for dynamic text and close captions.

Gaming Campaigns at the Next Level

With our Next Generation Video Platform, campaigns can also be automated via API so that when a player unlocks an achievement, they instantly receive their dynamic video, rendered in up to 100x real time.

This trend for Personalised Video in gaming speaks to the growing and increasingly younger player demographic, particularly Zoomers. Gen Z, a generation that loves video, makes up 30% of new players, according to a recent report by Accenture.

Gaming videos in the last year also took advantage of new Living Video, allowing for real-time user customisation. With this next-generation technology, users can update their video by adding their avatar photo or changing other text or media to instantly generate a new video. They can also select the gaming stats they want for their video to create a highlights reel showing what they care about most.

Looking Ahead

Yaron Dishon, Idomoo CRO, is looking forward to our next projects in the boundary-pushing world of gaming.

“We’re excited to continue to work with big names in gaming and build on our success,” said Yaron Dishon, Idomoo CRO. “Our campaigns have proven we’re a must-have in this industry where innovative, immersive visual experiences are always in demand.”

For more video inspiration, check out a few of our past gaming campaigns. You can also download our free guide to increasing player engagement.

When you’re ready to join the Personalised Video trend in gaming, reach out and we’ll set up a demo to show you what’s possible.

Schedule a Call

Explore More Content

Cheryl Rodewig

Cheryl is a marketer and journalist published with international magazines and brands. She loves using data to craft meaningful stories and build connections with diverse audiences.

Subscribe to Our Newsletter

Explore More Content

12 Customised Video Examples To Inspire Your Next Campaign

What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customized video — a game-changing type of video content that’s revolutionizing how brands connect with their target audience. With customized video, brands can tailor their message to individual customers and even give viewers the power to customize the video to their liking. The result? Hyper-targeted content that resonates on a personal level, elevates conversion rates and amplifies the impact of brands’ From tailored customer onboarding experiences to interactive quote calculators, the possibilities are endless. Here are 12 great examples of customized video to inspire your next video marketing campaign. 1. SelectHealth What was customized: First name, plan effective date, plan members and benefits At the crucial onboarding stage, customized content can make a huge difference. Do more than just welcome your new customers — empower them with

What Is Customised Video? A Guide for Businesses

Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data to create a one-of-a-kind viewing experience for every customer, at scale. It’s the ultimate CX solution — a must-have tool that can help businesses stand out and make a personal connection with their customers. But how does it all work? And what can it be used for? This guide will paint a clear picture of what customized video is, why it’s an effective tool for marketers and how you can leverage it to elevate your marketing campaigns. Let’s get started. Customized Video, Explained Put simply, customized video is a dynamic video that’s tailored to individual viewers. Think of it as

8 Ways Personalised Video Is Easier Than Ever for Brands

In the world of digital marketing, staying ahead of the curve requires brands to successfully engage and captivate their target audience to make a lasting impact. And Personalized Video has emerged as a powerful tool to do so. Video is more in demand than ever — 83% of people say they want more video content from brands. And personalization for modern consumers is non-negotiable. Over 70% of today’s consumers expect companies to deliver personalized interactions. In our annual market study, we found that Gen Z is the most willing (at 81%) to trade their personal data for personalization. Personalized Video brings together both of these digital marketing powerhouses: video and personalization. It positions you to connect with your audience on a deeper level so you can deliver messages that align with their unique needs and speaks to them as an individual in a way that’s engaging and human. But isn’t