You’ve heard about a year in review. But what about a decade in review? When it comes to sending your customers personalised recap videos, a year in review might be the most common scenario. The end of the year is a natural time to reflect on what you’ve accomplished over
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first week of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to this year. Whether
In the entertainment industry, personalised recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy.
In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before.
Huuuge Games surprised fans with their first ever Personalised Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action to keep spinning and share the video.
Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But
We’ve all seen them: those short videos that show off your brand’s best moments of the year. A few years ago, brands only used these year-in-review campaigns for internal purposes — to highlight company milestones and successes for employees. Nowadays, however, many brands are turning to year-in-review video campaigns as
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalised Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalised emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
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