It’s Time To Upgrade Your Personalised Infographic to Video

In the entertainment industry, personalised recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy.

These dynamic campaigns perform so well not only because they’re personalised but also because they surface interesting insights about the customer. For “Wrapped,” it could be their listening personality. For gaming recaps, it might be how they compare to other players or their top wins throughout the year.

One thing’s certain — people love seeing and sharing content that puts them in the spotlight.

These recaps come in 2 main formats:

  • Infographic, which could be a static visual, like the one Destiny 2 created, or split into slides you can tap through, as Spotify does
  • Video, which can run for any length, although 1-2 minutes is most common for brands like Ubisoft, EA, Activision and others

Which should you choose for your campaign? In this blog, we’ll take a deep dive into how a data-driven year-in-review video (or season in review, decade in review, etc.) compares with a recap infographic. We’ll share examples from top brands, including tips for how to use both in your digital campaign.

Video vs. Infographic: Which Should You Choose?

If you’re trying to decide between data-driven video or data-driven infographics for your campaign, there are a few things you need to know first. This includes who your audience is, the amount of time you have before your launch, what you want to cover inside the content and what your goals are for the project.

This information will influence the medium (image or video) that you use for your campaign.

  • Audience: For example, if your audience includes younger demographics, video is the way to go. Gen Z and millennials prefer video, flocking to platforms like TikTok and YouTube.
  • Time: Infographics are typically faster to complete, although brands like Fortnite have launched data-driven video recaps in as little as 2 weeks.
  • Coverage: If you have a lot of data, an infographic will be too packed, but a video will let you include everything in a format that’s still concise.
  • Goals: We’ll get into this more below, but infographics and video work differently when it comes to CTAs, social sharing and other features that will directly influence your goals.

One thing is critical with any recap campaign — scale. Especially in the world of entertainment, companies are making recaps that reach millions around the globe. See the Assassin’s Creed video below as one example. This campaign included a possible 13 languages in total. Your content (and any technology provider you partner with to power that content) needs to be able to scale with you.

Benefits of Video

If we look at the data comparing video with infographics, video is a clear winner in almost every use case.

It’s the most popular form of digital media today, especially among Gen Z, a growing cohort of gamers. It’s also a much bigger reward for players than a graphic, prompting users to engage with the content. One of our gaming clients generated over 750,000 sign-ups from players who wanted to get their personalised recap video the following season.


See how the big brands are wowing players with data-driven video

Video is also able to do more than graphics — even animated ones — by nature of its technology. It’s easier to share because users can download the MP4 and upload it to any channel. With our Next Generation Video Platform, it can even be interactive, not just with CTAs that drive action but also allowing the user to customise the video within the player. This enables user-generated content within the campaign, further increasing virality.

Increasing engagement and reengagement is one of the things recap videos do best. Here are a few client wins from past campaigns we’ve supported that proves this point.

And if you’re looking for a medium that reminds players of the game, replicating the high-quality visuals they’ve come to expect, only video can do it, and only Idomoo can personalise that video content at the highest quality and at a scale of millions.

Watch the stunning creative in the #MyWarzoneLegacy video from Call of Duty.

To recap, here are the top benefits of video:

  • It’s the most popular form of online content.
  • It’s easier to share on social media.
  • It can be interactive.
  • It’s a bigger reward than an infographic.
  • It replicates the high-quality visuals of the game.
  • It can be customisable for UGC.
  • It delivers on KPIs.

Personalised Recaps on the Rise

Recap campaigns are hailed as “marketing genius” because they leverage simple human psychology, putting the customer in the middle of their own story.

Here’s another example we love. See how Hi-Rez made the video a “monument” to players’ achievements.

We’ve seen rapid adoption of this marketing tactic among gaming giants like Ubisoft, Epic Games, Activision and many more. Done well, Personalised Video recap campaigns empower brand advocacy, boost player retention and increase retention. The video format reminds players how much they enjoy playing and increases awareness and referrals through social sharing. It can also promote new games and seasons, as you saw in the videos above.

Allowing players to share these personal stories strengthens the sense of community — an important part of the connecting gaming experience.

You can combine your Personalised Video with a data-driven infographic to increase its shareability, as Ubisoft did, increasing Facebook and Twitter share rates 5x above the industry benchmark. But it shouldn’t replace the video.

You can also add a personalised GIF as the thumbnail for your video when you distribute it via email to increase click-through rates, as Huuuge Games for their incredibly successful campaign.

For more tips on how to enhance your recap campaign, take a look at our guide on 7 tips for a stellar personalised year in review.

Upgrade Your Year in Review

Check out more of our personalised recap videos for inspiration from some of the world’s top gaming brands.

When you’re ready to learn more, schedule a call to chat. We’d love to talk about how we can revolutionise your player experience with the power of video.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter

Explore More Content

Related Articles

Why Spotify Wrapped Works and How You Can Do It Too

Why Spotify Wrapped Works and How You Can Do It Too

It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first week of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to this year. Whether you like seeing your top artists or just want to know exactly how many times your friend played that Taylor Swift hit, Wrapped is a fun way to celebrate music and community. For marketers, there’s a lot to learn here. Spotify Wrapped shows how the right combination of personalization, visuals and shareability can create a flywheel of engagement for users. In this post, we’ll dig into how the trend got started, what makes it work and how you can leverage the trend for your audience, even if you don’t happen to be the largest music streaming service in the world.

Read More
5 Quick Tips for Getting Started With Personalised Video

5 Quick Tips for Getting Started With Personalised Video

When it comes to creating real connections with your audience, Personalised Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalised Video, we have a few tips to share from lessons learned over the past decade-plus of working with clients in a range of industries, ranging from higher education to hospitality. Some of the biggest perceived hurdles to getting started with Personalised Video involve time, money, and where to get all that data. We’re here to help. Read on for five (easy) Personalised Video tips you need to know now. 1. Right-Size Your Personalisation Personalisation isn’t one size fits all. What works well in one industry may not work in another. Case in point: Your bank certainly knows your account number, but that doesn’t mean you want

Read More
How To Choose the Right Personalised Video Software

How To Choose the Right Personalised Video Software

As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalised Videos delivered via email led to higher engagement among donors led to a staggering 17x ROI for the Canadian Red Cross. Meanwhile, gaming brands like Ubisoft and Activision have seen great success with personalised recap videos that strengthen player loyalty and retention. As a versatile tool, Personalised Video can be used to level up communication throughout the sales process and customer journey. Here are just a few use cases and ideas to consider: Improve outreach efforts with highly tailored video messages Acquire new customers with engaging video offers Grow brand awareness when customers share their personalised content Optimise the onboarding experience with Personalised and Interactive Video tutorials In an era where one-size-fits-all no

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our 2023 State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalised Video can do for you.