Case Study

How Entain Scored
Big on Conversions With Personalised Video

How Entain Scored Big on Conversions with Personaliіed Video

While players are solving puzzles and racing ahead to new levels, the brands behind the fun are facing their own challenge: disengaged or lapsed players.

Entain surprised fans with a special reward to tackle this pain point. But to interest viewers in actually redeeming their gift — and drive conversions — they powered their campaign with Personalised Video. Here’s why it worked.

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