How Entain Scored
Big on Conversions With Personalised Video
While players are solving puzzles and racing ahead to new levels, the brands behind the fun are facing their own challenge: disengaged or lapsed players.
Entain surprised fans with a special reward to tackle this pain point. But to interest viewers in actually redeeming their gift — and drive conversions — they powered their campaign with Personalised Video. Here’s why it worked.