In an era where consumers are inundated with generic content, Personalised Video marketing stands out by delivering a unique, one-to-one experience.
Personalised Video marketing is all about creating tailored video content for individual viewers. It goes beyond the generic, one-size-fits-all approach by harnessing customer data and technology to craft videos that speak directly to each viewer’s preferences, needs and behaviors.
Why is this approach so effective? Because it taps into the basic human desire for connection and relevance. When a viewer watches a video that’s tailored to their interests and personal details, they’re more likely to be engaged, captivated and moved to take action.
Better yet, video personalisation is such a versatile tool with countless use cases. To help get the ball rolling, we’re covering five ways that Personalised Video can elevate your marketing efforts. Whether you’re a seasoned marketer or just stepping into the world of video, you’ll find insights and inspiration to take your strategies to new heights.
Benefits of Personalised Video Marketing
Adding Personalised Video content to your marketing strategy is a great way to boost your brand’s presence and bottom line. Here are some of the benefits.
Greater Customer Engagement
Adding personalisation to video helps grab people’s attention and keep them hooked. In fact, Personalised Videos have been found to generate 16x higher click-to-open rates and 4.5x more click-throughs than non-Personalised Videos. When viewers feel like the message is tailored to them, they’re more likely to engage — which ultimately has a major impact on your ROI.
Improved Conversion Rates
The ultimate goal of any marketing campaign is to convert views into action and Personalised Videos are excellent at achieving this. By offering a more engaging and relevant experience, such videos have a higher likelihood of capturing interest and inspiring viewers to act.
Numerous case studies showcase how brands from all kinds of industries have boosted conversions with their own Personalised Video campaign. For instance, Huuuge Games achieved nearly 4x higher conversions with a personalised highlight reel that recapped each player’s top wins.
Whether you want viewers to make a purchase, sign up for a newsletter or fill out a form, Personalised Videos are a great way to get your target audience to take that next step.
Enhanced Customer Loyalty
When customers feel valued and understood, they’re more likely to remain loyal. Personalised Videos show that you understand your customers’ needs and preferences. This inspires trust and commitment, making customers more likely to return for repeat purchases and even become brand advocates.
Reduced Churn
Personalised Videos are a powerful tool for managing churn because they can be used to engage with at-risk customers on a more personal level.
With Personalised Video, you can remind your customers of the value that you provide and why they should continue to do business with you. They can also be used to proactively reach out to customers who have not used your product or service in a while. This can help you identify any problems that they may be having and offer them solutions.
By the Numbers: Many brands have effectively used video personalisation to reduce churn and boost retention. Take a look at some of our client’s results here.
5 Ways To Incorporate Personalised Video Into Your Marketing
Now that we’ve laid the groundwork for the importance of Personalised Video marketing, let’s dive into the fun part. Here are five strategies to help you tap into the full potential of Personalised Video.
1. Lead Generation: Making a Memorable First Impression
If you’re not using Personalised Video in your lead generation and customer acquisition efforts, you’re seriously missing out. Why? Because it’s a stellar tool that can help you stand out from the crowd and create an instant connection with your audience.
By incorporating specific details about your potential customers, you’re not just another face in the crowd. You become someone worth paying attention to.
To see this approach in action, check out Cedarville University. They wanted to attract prospective students to visit their campus by giving them a sneak peek into what life at the school could be like. They understood that a generic brochure or email wouldn’t cut it and instead used Personalised Video messages to make a lasting impression.
These videos featured the student’s name all throughout — from dorm door to diploma — to really bring to life all the possibilities of their college journey.
That’s the magic of Personalised Video marketing. It doesn’t just show, it immerses. The recipients felt a connection even before they set foot on campus. By using Personalised Video, the school succeeded in not only grabbing students’ attention but also making them feel valued and connected, ultimately driving more visits and enrollments.
2. A Seamless UX: Onboarding With a Personal Touch
We’ve all been there — signing up for a new service or product and facing a tutorial that’s either stuffed with irrelevant information or not detailed enough.
But what if there was a way to make onboarding a breeze and tailored to your unique needs? That’s precisely what Personalised Video can do and it’s changing the game when it comes to user experience.
Instead of generic tutorials, provide Personalised Video tutorials that address the user’s role or requirements. This targeted approach makes the learning process more efficient and relevant.
For instance, a tutorial on how to use a software program could be tailored to the user’s job title or department. This would make sure the user only learns the info that’s relevant to their needs, saving them time and improving understanding. Plus, this makes the tutorial more engaging and motivating for learners, as they’re more likely to feel like the content is relevant to them.
Such videos can also incorporate interactive elements, such as clickable chapter markers or quizzes, allowing users to engage with the content actively.
Sound too good to be true? Here’s a video example. Imagine signing up for your new credit card and instead of slogging through a one-size-fits-all email, you get a personalised explainer video.
As the AMEX onboarding video below shows, it’s all about your needs. Interested in cash flow solutions? You’re in control and can pick between mastering how to carry a balance or simplifying your payments.
This approach makes your journey efficient and engaging. You’re not bombarded with info you don’t need. It’s all about you, your preferences and your experience.
So, whether you’re welcoming new users to your software, guiding them through your app or introducing them to your product, personalised onboarding videos and tutorials ensure a seamless and engaging experience. These efforts can lead to increased customer satisfaction, retention and, ultimately, business success.
3. Tailored Offers: Elevating the Sales Process
Whether we’re streaming our favorite shows on Netflix, shopping for the latest gadgets on Amazon or scrolling through social media, tailored recommendations are all around. We’ve grown accustomed to these algorithms, guiding us toward products and content we’re likely to love.
Now, picture this power of personalisation extended to video. Video is an incredibly powerful format that combines visuals, sound and storytelling to create an immersive experience. So, why not take advantage of Personalised Video to elevate the sales process and deliver personalised offers?
This is precisely what SunExpress did. See how the Personalised Video below addresses Peter Smith by name and presents irresistible travel deals to Dalaman and Antalya. The message was clear: This isn’t just any offer; it’s designed exclusively for the recipient.
The potential for personalisation here is limitless. Not only can the sales video dynamically include different customer names, but the destinations, graphics and pricing can be tailored to match what SunExpress knows about each recipient.
For instance, did they recently look into a flight to Amsterdam but not book it? Highlighting a deal to that destination — with iconic landmarks and activities as a backdrop — would’ve been a great fit.
4. Appreciation and Celebration: Strengthening Customer Bonds
In a world filled with automation and generic interactions, there’s something undeniably refreshing about a personalised message.
These little gestures, whether to acknowledge a birthday, a holiday or a personal milestone, can be a game-changer when it comes to strengthening the bonds with your customers. And when you add the human touch of voiceovers and visuals through video, it can really elevate the customer experience.
But beyond the warm fuzzies and feel-good moments, personalised appreciation and celebration play a pivotal role in strengthening customer bonds and inspiring loyalty. When you take the time to acknowledge and celebrate important moments in the customer journey, you’re showing that you see them as individuals, not just faceless data points.
Take, for instance, Blink Now’s touching video message to Rachele, a new monthly donor. As simple as it is, the video is full of genuine appreciation, showing just how grateful the organisation is and how much of an impact Rachele’s support made.
And then there’s Delta’s year-in-review campaign, which went beyond the typical thank-you card by presenting personalised statistics about their partnership. Metrics like kilometers flown and calls made told a story of partnership, reinforced the value of their collaboration and made their appreciation truly memorable.
Don’t underestimate the impact of a heartfelt message or a creative token of gratitude. By investing in these personalised touches, you can build stronger, more loyal customer relationships and set your brand apart in the hearts and minds of your audience.
5. Video Surveys: Transforming the Feedback Process
Customer feedback is the lifeblood of any business but let’s face it, traditional surveys and feedback forms can feel impersonal and uninspiring. Luckily, the latest tech has made Interactive Video a reality and it’s now taking the feedback process to a whole new level.
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Imagine clicking on the screen to answer questions, provide ratings or leave comments — all within the video itself. No more navigating to separate forms or surveys. Everything you need is packaged in one engaging video presentation.
Personalised Video surveys grab your customers’ attention in a way that plain text or generic emails can’t. When the feedback process is visually engaging and tailored to the individual, customers are more likely to respond. It’s a win-win as companies receive valuable insights while customers enjoy an interactive and enjoyable experience.
From post-purchase satisfaction surveys to onboarding feedback, Interactive Video surveys turn collecting customer input into a dynamic and personalised experience. So, if you’re looking to revamp your feedback process and engage your audience in a whole new light, try exploring the possibilities that video surveys have to offer.
Embracing Personalised Video Marketing
From personalised offers to heartfelt thank-yous, we’ve seen how Personalised Videos can revolutionise the way you connect with your audience. Now, the question is: Are you ready to embrace Personalised Video for your business?
Idomoo’s Personalised Video Platform makes it easier than ever to create millions of dynamic, data-driven videos in real time. Get started with a free demo today and see firsthand how Personalised Video can transform your brand’s connection with customers, boost your sales and create lasting loyalty.
