Related posts: best practices

The Importance of Data Security for Personalised Video

The Importance of Data Security for Personalised Video

Personalised Video combines the power of personalisation with everyone’s favourite type of media: video. As with any form of content, adding personalisation requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalisation is a boon

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8 Essential Customer Engagement Tools for Marketers

8 Essential Customer Engagement Tools for Marketers

As technology has advanced, so have the ways we can connect with and retain our target audience. The days when customer interactions were limited to in-store visits are over. As marketers, our goal now goes beyond just selling a product or service; it’s also about building relationships, inspiring loyalty and

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7 Tips for Making Personalised Videos for Emails

7 Tips for Making Personalised Videos for Emails

It’s not easy to stand out in an overcrowded inbox. As effective as email marketing can be, it only really works if you’re able to survive that cutthroat inbox sweep. With so many emails coming in every day, consumers have become more and more brutal when it comes to deleting

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5 Fresh Ideas for Your Personalised Video Marketing Strategy

5 Fresh Ideas for Your Personalised Video Marketing Strategy

In an era where consumers are inundated with generic content, Personalised Video marketing stands out by delivering a unique, one-to-one experience. Personalised Video marketing is all about creating tailored video content for individual viewers. It goes beyond the generic, one-size-fits-all approach by harnessing customer data and technology to craft videos

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