Related posts: best practices

12 Customised Video Examples To Inspire Your Next Campaign

What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customised video — a game-changing type of video content that’s revolutionising how brands connect with their target audience. With customised video, brands can tailor their message to

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Personalised Interactive Video in Action

Personalised Interactive Video in Action

How many times have you come across an ad or brand message that was entirely skippable? Today’s content often feels like a one-way street, where brands blast messages “at” us rather than engaging in a genuine, two-way conversation. To stand out amid the digital noise, businesses must explore fresh ways

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The Importance of Data Security for Personalised Video

The Importance of Data Security for Personalised Video

Personalised Video combines the power of personalisation with everyone’s favourite type of media: video. As with any form of content, adding personalisation requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalisation is a boon

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8 Essential Customer Engagement Tools for Marketers

8 Essential Customer Engagement Tools for Marketers

As technology has advanced, so have the ways we can connect with and retain our target audience. The days when customer interactions were limited to in-store visits are over. As marketers, our goal now goes beyond just selling a product or service; it’s also about building relationships, inspiring loyalty and

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5 Fresh Ideas for Your Personalised Video Marketing Strategy

5 Fresh Ideas for Your Personalised Video Marketing Strategy

In an era where consumers are inundated with generic content, Personalised Video marketing stands out by delivering a unique, one-to-one experience. Personalised Video marketing is all about creating tailored video content for individual viewers. It goes beyond the generic, one-size-fits-all approach by harnessing customer data and technology to craft videos

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