Between video calls and TikTok, we’ve seen a huge shift to video as the dominant form of content in recent years. One study found that people watch an average of 17 hours of online video content each week, with video noted as the most “shareable” type of online content.
Of course, video is not a recent invention; it’s been around for over a century. What’s relatively new is that it’s easier to make and share and, with that, we’re seeing a shift from generic content produced for the masses to tailored videos made for smaller audiences or single viewers.
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Just think about your own day-to-day experiences. You’ve probably used video to share something intimate with friends on social media. Or maybe you’ve received a celebratory happy birthday video with heartfelt birthday wishes from a loved one. In place of static text or photo-filled messages, many of us are turning to video to spice up everyday interactions.
Businesses, too, can join in on this trend. In fact, consumers prefer it, with 81% wanting more video from brands. More specifically, they crave being recognised on a personal level with content that’s made unique for them. In other words, they want Personalised Video, or data-driven video that’s tailored to each recipient.
To give you an idea of the possibilities, let’s take a look at some examples of how Personalised Video is being used today.
Personalised Video Messages in Action
In a world where connections matter more than ever, Personalised Video messages have emerged as an effective tool for building and strengthening all kinds of relationships. First up, here’s how the format has brought joy to people’s personal lives.
Transforming Everyday Connections
Sending a text or an emoji may get the message across but there’s something undeniably significant about the personal touch of a video message. With Personalised Video messages, you can easily turn special occasions into unforgettable moments.
For instance, platforms like Cameo have thrived by allowing fans to request personalised celebrity video greetings from their idols. Imagine receiving a birthday message from a beloved actor or a personalised shout-out from your favorite comedian. Talk about a one-of-a-kind gift!
The platform even recently expanded to include some of the most popular animated characters among kids. See it in action below.
Similar experiences have popped up for the holidays. Messages From Santa allows families to surprise their little ones with a video from Santa Claus himself. With personal details sprinkled throughout, the videos deliver a heartwarming and memorable experience during the holiday season.
And Personalised Video messages aren’t limited to big names. Anyone can create them. From sending a pep talk to a friend going through a tough time to celebrating Mother’s Day with a heartfelt message, Personalised Video is all around us, adding a human touch to our everyday interactions and making them more meaningful and memorable.
Boosting Business Success
When it comes to the business world, creating genuine connections sometimes feels like an uphill battle. With your customers constantly bombarded with promotional messages from all directions, it can be hard to stand out from the crowd and truly connect with them on a personal level.
That’s where Personalised Video messages come in. A well-crafted video message can be a powerful way to break through the noise and make a lasting impression. Compared to generic videos, research shows that Personalised Videos are:
- 4.4x more likely to make a customer feel valued by a brand
- 3.5x more likely to make a customer recommend the brand
- 3.8x more likely to increase loyalty and brand trust
There are loads of ways you can incorporate Personalised Video into your marketing strategy, especially for fostering connections and cultivating loyalty. Take, for example, the SickKids Foundation, which uses Personalised Video messages to show gratitude to monthly donors.
Featuring one of the kids whose life has been positively impacted by donor support, the Personalised Video messages deliver a heartfelt thank you, addressing each viewer by name. This personalised touch strengthens the emotional bond with the nonprofit, ultimately inspiring long-term loyalty and support.
Tip: Personalise the thumbnail of your video in the email to increase opens! It’s one of our top tips when you’re embedding videos into your email campaigns.
You could also take a cue from another brand in the nonprofit world, the San Antonio Zoo. The zoo’s annual Cry Me a Cockroach Fundraiser “sells” the opportunity for donors to name a bug (or rodent or vegetable) after their ex and have it fed to an animal. Last year, the zoo upgraded the campaign with video, offering a $150 add-on that allowed supporters to send a custom video message to their ex that showed the bug, rodent or vegetable being eaten.
The campaign was quirky, memorable and, most importantly, struck a chord with supporters in a way that run-of-the-mill calls for donations wouldn’t. By using data-driven video, businesses can create more engaging and unforgettable personalised experiences for their customers, leading to increased conversions and brand loyalty.
Scaling Up: Personalised Video for Larger Audiences
While Personalised Videos can be used in all kinds of situations, there’s certainly a difference between creating Personalised Videos for 5 people versus for 5 million people. If you’re a brand with thousands or millions of customers, manually creating and sending Personalised Videos for your massive audience can be a logistical nightmare.
Luckily, technology has stepped in to revolutionise the process. Personalised Video software and platforms like Idomoo are at the forefront, offering cutting-edge solutions that make scalable Personalised Videos a reality.
Unlike manual personalisation, platforms like ours employ intelligent tools and automation to sift through datasets and seamlessly integrate personalised elements into each video. This means your message can be tailored to each viewer based on their unique data and interactions, all without breaking a sweat. Even if your CRM just has first names, you can personalise a video message for your customers that creates a wow effect.
Turn Your Ideas Into Impact
Personalised Videos are transforming how we connect and communicate, both on a personal and professional level. Better yet, our Next Generation Video Platform has made creating and launching global Personalised Video campaigns easier than ever, in some cases taking just a few days.
Ready to tap into the potential of Personalised Video for your brand? Reach out to us and we’ll show you how it can elevate your communication strategy, making it more engaging, memorable and effective.
