Churn management is an important component of any business. Research shows that it’s 5x-6x more expensive to acquire a new customer than it is to simply retain an old one, underscoring the importance of preventing churn by keeping your current clients happy and engaged. To help your business drive long-term
From reducing service calls by 30% to uplifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is undeniably transforming how we connect with audiences, the concept can be a bit confusing at first. Is it
Personalization is no longer an option when it comes to customer communications. Recent research has revealed that an overwhelming 82% of customers cite personalized experiences as a key driver in their brand choices. And this trend holds particular significance in an industry like health and wellness, where every person’s journey
In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before. It’s no longer enough to simply attract customers. Businesses must now find ways to actively involve them, fostering a relationship that goes beyond the initial purchase. According to a report by Harvard Business
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the
These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty programme. Many times, these programmes are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than
Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another marketing strategy. It’s one more email with your name slapped in the greeting, and it’s fast losing its shine. It’s no
In business, success isn’t just about scoring new customers — it’s also about holding onto them. Unfortunately, customer churn exists as a challenge to this goal. Also called customer attrition, churn refers to your customers saying sayonara to your brand. So much more than just a statistical metric, your churn
You’ve heard about a year in review. But what about a decade in review? When it comes to sending your customers personalised recap videos, a year in review might be the most common scenario. The end of the year is a natural time to reflect on what you’ve accomplished over
Between video calls and TikTok, we’ve seen a huge shift to video as the dominant form of content in recent years. One study found that people watch an average of 17 hours of online video content each week, with video noted as the most “shareable” type of online content. Of
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