Related posts: retention

Personalized Year in Review Recap

7 Tips for a Personalized Year-in-Review Video

For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content

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The ROI of Personalization - Here's How It Pays Off

The ROI of Personalization – Here’s How It Pays Off

The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty serious oversight. (Yet somehow, there’s still 14% of marketers out there not investing in personalization.)

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What the World Would Be Like Without Marketing Personalization

What the World Would Be Like Without Marketing Personalization

Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing

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How to Calculate Retention Rate: A Beginner’s Guide

How To Calculate Retention Rate: A Beginner’s Guide

If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore,

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Why Loyalty Programs Need to Be Personalized

Why Loyalty Programs Need to Be Personalized

These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty program. Many times, these programs are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than

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