Related posts: retention

How to Calculate Retention Rate: A Beginner’s Guide

How to Calculate Retention Rate: A Beginner’s Guide

If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore,

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Why Loyalty Programs Need to Be Personalized

Why Loyalty Programs Need to Be Personalized

These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty program. Many times, these programs are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than

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How Travel Marketing Is Adapting for the Post-Pandemic World

How Travel Marketing Is Adapting for the Post-Pandemic World

It’s been just over a year since a global pandemic restricted travel, crippling what was once a thriving travel and hospitality sector. With two-thirds of passenger jets grounded, hotels and resorts emptied, and halted cruises turning into floating hospitals, the industry scrambled to survive until the day came that travel

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Digital Personalization

Digital Personalization: Making Customer Service Human Again

Think back to your last customer service interaction. Maybe it went great! Or, more likely, there was room for improvement. Perhaps it began with an online search. But since you couldn’t find the answers you needed online, you turned to the customer service number. You may have encountered some hold

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Where Video Marketing Meets Customer Experience

Where Video Marketing Meets Customer Experience

These days, it’s rare to go a day without watching some type of video. From enjoying your favorite show on Netflix to scouring YouTube for a cooking tutorial, video has emerged as one of the most popular forms of content. In fact, Cisco estimates that the medium will make up

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EVE Online Rewards Top Fans With Personalised Year-in-Review

EVE Online Rewards Top Fans With Personalised Year-in-Review

To celebrate its top players and a banner year, CCP Games created a personalised year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time

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