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A Beginner’s Guide to Understanding Churn Models

A Beginner’s Guide to Understanding Churn Models

In business, success isn’t just about scoring new customers — it’s also about holding onto them. Unfortunately, customer churn exists as a challenge to this goal. Also called customer attrition, churn refers to your customers saying sayonara to your brand. So much more than just a statistical metric, your churn

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Why Spotify Wrapped Works and How You Can Do It Too

Why Spotify Wrapped Works and How You Can Do It Too

It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first week of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to this year. Whether

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How To Choose the Right Personalised Video Software

How To Choose the Right Personalised Video Software

As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalized Videos delivered via email led to higher engagement among donors led to a

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How To Make Interactive Videos: A Practical Guide

How To Make Interactive Videos: A Practical Guide

Interactive Videos are on the rise when it comes to digital content, and it’s a trend that brands need to be paying attention to. According to the latest research, 79% of consumers are interested in receiving Interactive Videos from brands, with the demand most strongly driven by Gen Z and

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How To Add Personalisation to Video

How To Add Personalisation to Video

As personalisation becomes the new norm, it’s not surprising that Personalised Video is gaining traction. Most of us are no longer satisfied with generic content. We crave experiences that are relevant and tailored to us. In fact, 71% of consumers expect personalised interactions — with 76% getting frustrated when companies

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