FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
5 Fresh Ideas for Your Personalised Video Marketing Strategy
In an era where consumers are inundated with generic content, Personalised Video marketing stands out by delivering a unique, one-to-one experience. Personalised Video marketing is all about creating tailored video content for individual viewers. It goes beyond the generic, one-size-fits-all approach by harnessing customer data and technology to craft videos
Create Video Landing Pages That Work: A How-To Guide With Examples
Video marketing works. That’s a fact. Surveys show that people watch an average of 17 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic. This isn’t surprising. For starters, video content is more compelling than web copy and static pictures. It
29 Customer Engagement Metrics Every Marketer Should Know
Looking to improve your customer engagement strategy? In a world driven by data, understanding and connecting with your audience requires diving into the numbers that matter — the metrics that reveal how your customers engage with your brand. From clicks and conversion to likes and loyalty, we’ve got a roundup
Using Personalisation in Sales: How To Do It (With Examples)
Trying to boost sales? Personalisation is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalisation appealing, with 80% more likely to do business with a company that offers personalised experiences.
Video Velocity: How Automation and AI Speed Video Production
What if video were faster? As in, bringing your creative video ideas to life took less time and effort, and the path from inception to audience engagement was streamlined and swift. Imagine the potential — A/B tests with quicker turnarounds, marketing campaigns launched at the height of relevancy and hyper-personalized
9 Examples of Customer Engagement That Go Beyond the Norm
In a world filled with brands vying for attention, some exceptional players have gone above and beyond to keep their customers hooked. Curious what that looks like?
Our Mission: To Revolutionise the World With Next Generation Video
For over a decade, we at Idomoo have been pushing the boundaries of video innovation. We understood that human beings are visual creatures, and therefore in the digital space, videos are the most engaging content format. But we wanted video to evolve from a traditional viewing experience to something new
How the Canadian Red Cross Got 17x ROI With Personalised Video
It’s amazing how a simple “thank you” can create a ripple of positive impact. It’s especially important in the nonprofit world, where charities rely on donations to fulfill their mission. It’s something the CX team at the Canadian Red Cross was thinking about as they planned a campaign to show
The Psychology of Retirement Savings (And How Video Helps)
What does choosing between eating a banana or chocolate have to do with retirement savings? It may seem like an odd question, but it actually holds key insight into the psychology behind our financial decisions.
Earning Customer Loyalty Starts With Personalised Marketing
With customers having an abundance of choices at their fingertips, earning their loyalty is essential for any business aiming to thrive. Securing a loyal customer base not only fuels business growth but also serves as a powerful competitive advantage.
From SaaS to SwaT: A Service-First Tech Model
In the unabated sprint towards all things AI, it seems humanity is being left in the digital dust. Are we really ready to let our experiences be governed solely by software? Or do we still yearn for the comfort of human connections and trusted fellow travelers to help guide us
Why Video Is the Key to Emotionally Charged Creative Marketing
Who else loves the feeling of sitting in a crowded movie theater, eagerly waiting for the lights to dim and the screen to come alive? For a few hours, you’re transported to a whole new world — laughing and crying at a bunch of scenes on a screen. How did
8 Steps to a Digital Customer Engagement Strategy That Actually Works
In today’s hyper-connected world where attention spans are shorter than ever, businesses must adopt innovative approaches to captivate and retain their customers. This is where an effective customer engagement strategy steps in as an essential ingredient for success.
Predicting Churn in Financial Services: How To Keep Customers Longer
Picture this: A customer who has been with your company for years suddenly decides to leave. Ouch. That’s what we call churn, my friends, and it can hit a company where it hurts the most — right in the bottom line.
Meet Lucas: The World’s First AI Video Creator
As artificial intelligence tools flood the internet, more than a few have cropped up to help with the video production process. They cover everything from AI audio denoiser to talking AI avatars.
