FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
4 Times Brands Got Personalisation Wrong and How To Do It Right
Personalisation ranks among the top strategies for delivering a stellar customer experience. By using relevant customer data, brands can create a truly unique customer experience, making customers feel valued and increasing consumer trust. Done right, personalisation has the potential to improve retention and conversions. And this can happen through a
How Travel Marketing Is Adapting for the Post-Pandemic World
It’s been just over a year since a global pandemic restricted travel, crippling what was once a thriving travel and hospitality sector. With two-thirds of passenger jets grounded, hotels and resorts emptied, and halted cruises turning into floating hospitals, the industry scrambled to survive until the day came that travel
How to Scale Video Marketing: 5 Strategies That Work
The past year has brought on a major shift in the way people consume and interact with digital media. A recent report found that people’s consumption of media content has doubled in the last year, from a bit over 3 hours to a whopping 7 hours per day spent on
Living Video: Interactive, Evergreen and Ready for UGC
As you might have heard, video is changing. Thanks to Living Video, a suite of functionalities that are part of Idomoo’s Next Generation Video Platform, videos are now more dynamic than ever. Videos evolve in real-time based on first- and third-party data. You can interact with them or even change
Announcing Idomoo’s Next Generation Video Platform: The Video Revolution Is Here
We’re excited to announce a revolution in online video. It completely transforms the world of video, making it alive and evergreen and elevating digital engagement to a whole new level. What makes all this possible? A suite of innovative Living Video functionalities baked into our Next Generation Video Platform, the
6 Video Marketing Examples We Love and Why They Work
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. Almost 90% of consumers say they want more videos from brands, and 87% of marketers report that video gives them positive ROI. Whether it’s laugh-out-loud video clips or the heartwarming videos that make
How Personalisation Builds Consumer Trust Across Industries
Building trust with your customers is one of the most effective ways to retain customers long-term and benefit from their word-of-mouth referrals. Every business wants to score customers for life — and trust is key to locking in those relationships.
Using the Idomoo Media Bridge Integration with HubSpot to Scale Video Marketing
As the world’s leading provider of Personalised Video, we understand the power of easily embeddable media. We help brands better connect with their unique audiences through powerful, video-driven customer experiences. Using our scalable, secure tool to create individualised video messages in real-time (in full cinematic quality), Idomoo helps you humanize
Personalisation in Health and Wellness: 6 Digital Trends Reshaping the Industry
Personalisation is no longer an option when it comes to customer communications. Research shows that 80% of consumers are more likely to buy from brands that offer personalised experiences. And personalisation is especially important in the health and wellness industry. Whether you’re a gym, a doctor’s office or a health
Gamification in Retail: The Interactive Trend Driving Loyalty and Sales
Gamification might sound like another one of those marketing catchphrases of the moment, but behind the hype is a legitimate trend that’s driving loyalty and sales. And it’s only growing in popularity. Turning something into a game to encourage the right behavior is nothing new. Chances are if you think
Digital Personalisation: Making Customer Service Human Again
Think back to your last customer service interaction. Maybe it went great! Or, more likely, there was room for improvement. Perhaps it began with an online search. But since you couldn’t find the answers you needed online, you turned to the customer service number. You may have encountered some hold
Where Video Marketing Meets Customer Experience
These days, it’s rare to go a day without watching some type of video. From enjoying your favourite show on Netflix to scouring YouTube for a cooking tutorial, video has emerged as one of the most popular forms of content. In fact, Cisco estimates that the medium will make up
Personalisation in Higher Ed: How to Reach and Retain Gen Z
When it comes to digital experiences, personalisation is the new standard. That’s especially true among the rising generation currently filling high school and college classrooms, making personalisation all the more critical for higher education.
EVE Online Rewards Top Fans With Personalised Year-in-Review
To celebrate its top players and a banner year, CCP Games created a personalised year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time
How to Create Personalised Content (Without Making It Creepy)
Alfred Hitchcock’s “Rear Window” opens with the rising of a curtain. This is a tribute to classic theater — a rising curtain has been shorthand for “the show is about to begin” for centuries. However, something is a little different here. These are not traditional theater curtains, but rather a