FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
COVID-19: When Communicating Early and Often Just Isn’t Enough
Much has been written about the need to communicate early and often during a time of crisis. It’s a sensible suggestion, after all. The main driver of fear and anxiety is lack of knowledge, and therefore maintaining an open line of communication with customers is a guaranteed way to provide
Create Deeply Personal Connections, Millions of Customers At a Time
What does building a relationship between a customer and business really look like? To a business, it means recurring revenues, driven by customer data and profiles and cross-sell and upsell information. To a customer?
7 Dos and Don’ts of Video Personalisation
Video personalisation is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalised Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. If you’re thinking of implementing video personalisation in
The Leading Cause of Customer Churn, And How to Avoid It
It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).
Video Production Sales 101: How To Sell Video to Enterprises
When you’re wondering how to sell video production services to enterprise companies, the best first steps are often the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a way that’s clear
Personalised Video Connects South London Diabetes Patients with Support
Type 2 Diabetes is a condition that requires a close partnership between patient and health care professionals in order for people to be able to live well with the condition.
Digital Mortgages Made Easy: Lessons Learned from 6 of the Top 10 Mortgage Companies
Customer expectations are defined by their most recent experience, whether that experience was calling an Uber with a single click, ordering groceries with Instacart or scanning their mobile boarding pass. So when it comes to buying a home, with its infinite complexity and poor customer experience, is it any wonder
See How Orangetheory Fitness, Publicis Sapient and Idomoo Delivered a 1-2 Punch to Wow Customers
Fact: 1 out of 3 people cancel their gym memberships every year. New trends and competition are constantly emerging, challenging brands like Orangetheory Fitness to keep current members motivated to book more classes.
Providing loyalty fliers with dynamic content for a great Delta experience
Everyone loves a loyalty programme! That promise of a little extra for nothing must be why the average American holds 29 loyalty club memberships. But that number doesn’t tell the whole story.
Learnings in Player Engagement from Fortnite’s Epic Success
The global gaming market is now worth over $150 Billion, with Fortnite emerging as one of the most successful franchises in the space, having recently reached a staggering player count of 250 MM. Much has been written about the secrets to Fortnite’s success: it’s fun and creative twist on the
Co-op Insurance Uses Personalised Video To Increase Customer Engagement
Co-op Insurance wants to make car insurance easier to understand, and they’re doing it with Idomoo Personalized Video. Auto insurance, like many types of insurance, is notoriously complex for the average customer to grasp. There are premiums and deductibles, claims and exclusions, and a whole host of coverage options. The
Tapping the Benefits of an Engaged Workforce using Personalised Video: UBS
Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point
Creating Legends: How adidas Used Personalised Video to Connect with Boston Marathon Runners
adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers – something that goes beyond the standard freebies giveaway.
Helping Mercer Engage Employees
Ask most people about their pensions and their eyes glaze over. It’s all too complicated, you hear them say, for somebody who isn’t a pro… And this is despite 90% of employees ranking pensions as one of their most important benefits. But pensions are complex, driving engagement levels as low
Are You Measuring These Key B2C Marketing Metrics?
Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or, contrarily, a bit of a let-down.
