FEATURED ARTICLE
Introducing Strata, the First AI Foundation Model for Layered Video
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content.
How To Level Up Your Sales Strategy With Personalized Video
Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions. Amidst these challenges, Personalized Video marketing has emerged as a
The Rise of Retrieval-Augmented Generation in AI: What Brands Need To Know
Your typical large language model (LLM) gets its information from the internet. Think of ChatGPT. It uses generative AI to create content quickly and effortlessly. The problem is that sometimes it creates content that isn’t 100% factually correct, aka AI hallucinations. And since it doesn’t cite sources, you can’t always
The Importance of Data Security for Personalized Video
Personalized Video combines the power of personalization with everyone’s favorite type of media: video. As with any form of content, adding personalization requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalization is a boon
How Digital Marketing Is Changing in 2024: AI, Video and More
Every year, new possibilities and advancements arise that we expect to redefine the way businesses connect with their audiences. This year will be no different and, with trend cycles happening faster and faster, businesses can’t afford to be static. Your success depends on not just keeping pace but staying ahead
How To Make a Political Campaign Video for Personalized Outreach and Fundraising
When it comes to political campaigning, establishing a meaningful connection with voters is the foundation of success. But let’s face it, shaking hands and meeting everyone face-to-face is largely impossible and prime-time media placements often require a hefty budget. Thankfully, modern technology has leveled the playing field. It’s now easier
8 Video Marketing Trends to Watch in 2025
For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing
A Beginner’s Guide to Understanding Churn Models
In business, success isn’t just about scoring new customers — it’s also about holding onto them. Unfortunately, customer churn exists as a challenge to this goal. Also called customer attrition, churn refers to your customers saying sayonara to your brand. So much more than just a statistical metric, your churn
6 Ways Businesses Can Use Interactive Marketing Videos
Ever found yourself engaged in one of Netflix’s interactive specials, such as the hit Black Mirror: Bandersnatch or You vs. Wild? Or maybe you’ve been part of a live stream where your comments or votes influence what happens next? All around us, interactive entertainment has found its way into our
Decade in Review: Saints Take a Long Look Back With Personalized Video
You’ve heard about a year in review. But what about a decade in review? When it comes to sending your customers personalized recap videos, a year in review might be the most common scenario. The end of the year is a natural time to reflect on what you’ve accomplished over
How You and Your Brand Can Use Personalized Video Messages
Between video calls and TikTok, we’ve seen a huge shift to video as the dominant form of content in recent years. One study found that people watch an average of 17 hours of online video content each week, with video noted as the most “shareable” type of online content. Of
8 Essential Customer Engagement Tools for Marketers
As technology has advanced, so have the ways we can connect with and retain our target audience. The days when customer interactions were limited to in-store visits are over. As marketers, our goal now goes beyond just selling a product or service; it’s also about building relationships, inspiring loyalty and
Top 11 Interactive Video Software Tools To Try in 2024
When it comes to digital content, Interactive Videos are experiencing a surge in popularity, becoming a powerful tool for businesses and creators. Notably, a staggering 79% of consumers express interest in receiving Interactive Videos from brands, and this interest reaches an even higher level, at 88%, among the younger demographic
5 Quick Tips for Getting Started With Personalized Video
When it comes to creating real connections with your audience, Personalized Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalized Video, we have a few tips
How To Choose the Right Personalized Video Software
As tailored experiences become the norm rather than the exception, Personalized Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalized Videos delivered via email led to higher engagement among donors led to a
How To Make Interactive Videos: A Practical Guide
Interactive Videos are on the rise when it comes to digital content, and it’s a trend that brands need to be paying attention to. According to the latest research, 79% of consumers are interested in receiving Interactive Videos from brands, with the demand most strongly driven by Gen Z and