Personalised Video Connects South London Diabetes Patients with Support

Personalised Video Connects South London Diabetes Patients with Support

Type 2 Diabetes is a condition that requires a close partnership between patient and health care professionals in order for people to be able to live well with the condition.

But the National Health Service (NHS) of England found that people living with Type 2 Diabetes in South London find it hard to get the support they need to help them manage their health and meet their personal health and wellbeing goals… goals with long-term consequences.

This unfortunate reality results in poorer health outcomes for patients, frustration for the healthcare professionals responsible for their care, and rising costs to the health economy.

image02 (1)

Early in 2019, Citizen Communications, a specialist Health and Care sector communications consultancy whose mission is to create more active communities, partnered with NHS England to create a project called You & Type 2.

The project’s goal is to help people live more easily with Type 2 Diabetes, through the delivery of a more personalised care planning service,  that supports and motivates patients to engage with their health care plans more consistently and effectively and, in so doing, achieve the health and wellbeing goals that matter most to them.

You & Type 2 combines a range of existing services and new technologies and proven behavioural change approaches to ensure that more patients have digitally supported, personalised and dynamic care plans that are easily and conveniently accessed on mobile devices, providing “one click” access to all the services and support available to them.

The care plans are co-produced between the patient and their trusted healthcare professional as part of a structured care and support planning process, which helps ensure that the goals of the plan are sensible and achievable within the context of the patient’s day-to-day life.

As a critical component of the plan, Citizen Communications turned to Idomoo’s Personalised Video as a Service PVaaS™ platform and to British Telecom to create a series of data-driven, personalised video messages that were delivered directly to people’s mobile devices via links in text messages or instant messaging services.

Handling potentially sensitive patient data can be challenging, but Idomoo provided all the required assurances: Even though all patient data was anonymised, it still benefited from several layers of additional security provided by Idomoo’s ISO 27001 Infosec certified platform.

The videos simplified communication of complex health information like test results, and highlighted relevant health and lifestyle services information specific to the individual’s goals at that moment in their journey.


Once downloaded to the patient’s mobile devices the videos can be viewed and shared according to the patient’s preference. By using the latest thinking in Behavioural Science (“Nudge” theory) through the videos, patients are encouraged to think about the things that most matter to them in terms of their health and wellbeing and to access the services and support that are already available to them.

“This is the first time anywhere in the world that Personalised Video Messaging has been used in this way to support the routine delivery of health care services,” said Citizen Communications Managing Director Allen McKay. Initial patient feedback to the personalised videos has been immensely positive with comments such as ‘This was really useful, the NHS has moved forward by using these videos they are the future’ and ‘I showed it to my family they don’t all speak English, but now they know what help I need’”.

By delivering  healthcare education, through Personalised Video Messaging, Citizen Communications are able to support NHS England in ‘nudging’ people in South London living with Type 2 Diabetes toward making and sustaining behaviour change.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Explore More Content

Subscribe to Our Newsletter

Email * Enter Email

Related Articles

Safeguarding Patient Data: A Guide To Secure Personalisation in Healthcare

In today’s world, healthcare demands a tailored experience. No longer satisfied with a one-size-fits-all approach, patients want every aspect of their healthcare journey — from communications to services — to be aligned with their specific needs and preferences. In response, healthcare organizations have turned to personalization, an approach that, according to McKinsey, can lead to better experiences, higher quality of care and a reduction in avoidable healthcare costs. Yet as health services and records become increasingly digitized, data security has become a major concern for both patients and providers. Patient data is incredibly personal and sensitive, and ensuring its protection is essential for maintaining safety and trust between patients and providers. Between delivering personalized experiences and safeguarding sensitive data, it’s clear that there’s a delicate balance to strike. How can providers ensure security while delivering tailored experiences to their patients? Let’s dive into the essential healthcare security requirements to consider

Read More
Idomoo Revolutionises Personalised Healthcare Communications With New EHR Integration

Idomoo Revolutionises Personalised Patient Communications With New EHR Integration

When it comes to healthcare-related communication, nothing is as important as clarity. People need to pay attention to and understand their treatment and next steps to take ownership of their care plan. That’s where Personalized and Interactive Video comes in. Data-driven video enhances patient communications with a more effective approach to sharing content. It’s not just easy to understand, though that’s important — people are 3.5x more likely to prefer video for complex topics. It’s also empathetic, a more human way to talk to customers while leveraging the power of digital media to be available on demand, rewatchable and easily accessible. That’s why here at Idomoo, we’re changing how hospitals and other healthcare providers communicate with patients through its Next Generation Video Platform. Now, it’s more personal and easier to understand than ever, thanks to a new integration with Epic, a prominent electronic health record (EHR) system used in 89%

Read More
The Importance of Data Security for Personalised Video

The Importance of Data Security for Personalised Video

Personalised Video combines the power of personalisation with everyone’s favourite type of media: video. As with any form of content, adding personalisation requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalisation is a boon for the digital experience. Research shows that personalisation boosts ROI, and most consumers want personalisation. In fact, they’re 72% more likely to share data with brands if it allows for a more personalised experience. But anytime you’re using personal data, it’s important to be careful with it. That’s especially true in industries like healthcare and finance where data is even more sensitive. There’s no way around it: personalisation demands data security. Personalised Video is no different. When you’re choosing your Personalised Video provider, make sure their level of data security meets your needs. This article outlines the robust security protocols

Read More

Request a Call

Leave your details below, and we’ll be in touch to show you what Personalized, Interactive and Enterprise AI Video can do for you.