FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
10 Things Your Video Content Marketing Strategy Should Include
What is video content marketing and why is it such a popular part of any digital marketer’s toolbox? And how can you utilise this technology to market your brand and to increase your sales figures?
Why You Should Use Video To Reach Gen Z (And How To Do It)
With Gen Z predicted to be “the most disruptive generation ever,” understanding this young cohort is top priority for many brands and agencies. The generation is on track to make up a quarter of the world’s income by 2030, so learning how to connect with them now is critical to
Transforming the Student Experience: Admissions to Alumni
When COVID-19 first hit, the unprecedented changes forced schools of all kinds to adapt. Universities and colleges scrambled to figure out solutions for learning that would keep students safe while still maintaining an optimal learning environment. From Zoom classes to optional testing, there’s nothing quite like a pandemic to jumpstart
How to Successfully Leverage Video Distribution
Video is currently one of the hottest mediums in digital marketing. Digital video ad spend in the United States alone was at $41.44 billion in 2020 and is set to hit almost double that amount by 2023. All of that is fueled by buyer habits, with 84% of them reporting
The ROI of Personalisation – Here’s How It Pays Off
The marketing industry has moved beyond questioning whether or not to personalise. I think we can all unanimously agree that not personalising your marketing efforts is a pretty serious oversight. (Yet somehow, there’s still 14% of marketers out there not investing in personalisation.)
What the World Would Be Like Without Marketing Personalisation
Imagine, if you will, a world without marketing personalisation. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing
4 Reasons Why You Shouldn’t Ignore the Importance of Customer Retention
Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn’t be more wrong. While there may be a short-term gain
How Music Affects Emotions (and Sales)
“Music expresses that which cannot be said and on which it is impossible to be silent.” ― Victor Hugo Mr. Hugo has a point there. We all know that music influences our mood because we’ve experienced it for ourselves. We know that when we listen to certain types of music,
How To Calculate Retention Rate: A Beginner’s Guide
If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore,
Customer Engagement in Insurance: Challenges and Solutions
Whether it’s digital innovation or a global pandemic, the world is always changing and bringing with it new challenges. For insurance companies, which have already been struggling to keep up with the speed of new innovations, identifying the obstacles ahead will be vital for success. But no obstacle is too
How Wellness Apps Can Upgrade CX With Personalised Video
In today’s digital world, it’s only a bit of an exaggeration to say that there’s an app for everything. When the pandemic hit and health became a top-of-mind priority, it came as no surprise that most of us — now stuck inside — turned to apps. The number of wellness
Can Personalised Video Create a Better World? We Think So
Taking a quick glance at the news or even in your own community, you are bound to see countless opportunities for positive change. In the nonprofit sector, demand is up. In 2020, 75% of nonprofits reported an increase in need for their programs.
The Shift to First-Party Data: Why It Matters and What to Do Now
Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.
Why Loyalty Programs Need to Be Personalised
These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty program. Many times, these programs are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than
Using Digital Tools to Drive Transparency in Financial Services
Last month, the well-known free-trading app Robinhood filed its IPO, a move that is set to make its owners billionaires. Its success is just one example of how app-based financial companies aiming to demystify finance are seeing their efforts prove fruitful.
