FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
Utility Companies Use Video To Help Customers Go Green
Today’s consumers are increasingly invested in sustainability. We’ve become so drawn to environmental news that reporters have even come up with a term for it: “doomsday scrolling.”
How Top Gambling Brands Wow Players With Personalised Video
Enabled by digitalization, the online entertainment, gaming and gambling industry has grown to new heights. The internet has increased accessibility to consumers, and more brands are joining the party, but that also means the market is more competitive than ever.
True Personalisation in Customer Acquisition: Is It Possible?
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
Adding Personalised Video as a Gift to Your Business
Ecommerce is a booming industry. Reports show ecommerce’s market share has grown from 13.8% in 2019 to an estimated 21% in 2021. But with growth comes new challenges, like an increase in competing retailers. How do you stand out from the competition?
The Future of Travel Is a Personalised Guest Experience
People are ready to travel. After 2 years spent mostly at home in front of our screens, most of us crave new experiences and adventures. And the data supports this — 25% of travelers expect to travel more than before COVID-19 while 58% expect to go back to their usual
Video Marketing for Video Games: Trends and Tips
Things are heating up for the gaming industry. A recent report from Mordor Intelligence found that video gaming trends have seen a massive surge in players and revenue recently, spurred by advanced technology adoption around the world and more time spent at home due to pandemic concerns.
Madison Advisors Names Idomoo Top Dynamic Video Platform
Madison Advisors analysts have named Idomoo a standout interactive Personalised Video platform in their recent study of the industry. Worth hundreds of millions in 2021, the interactive Personalised Video market is forecasted to grow even more in 2022.
Why Insurers Needs To Leverage Personalised Marketing
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalisation in insurance is in demand.
Why Your Video Marketing Isn’t Working: 5 Pitfalls To Avoid
We’ve said it before and we’ll say it again. Yes, video marketing is here to stay. Once a “nice to have” is now a “must-have.” But what happens when you’re implementing video marketing and still not getting the results you want?
How To Solve Customer Engagement Challenges
It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’s success? And how does one go about solving potential (or current) customer engagement challenges? To answer the first question: Yes. Absolutely. 100%. Engagement is massively important. Better engagement means increased
The Art of the Upsell: 6 Steps to Increasing Customer Value
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.
How Fintech Can Enhance CX With Personalised Video
From bitcoin to NFTs to robo-advisors, fintech is a hot topic. Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages,
Where To Share Personalised Video To Maximise Reach
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalised Video. The combination of personalisation and video means your message is perfectly tailored to each individual while maximising visual engagement.
7 Tips for a Personalised Year-in-Review Video
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. Video can be a great way for brands to get in on the action. Personalised year-in-review videos help you engage customers with relevant, data-driven content
How To Embed Video in Email (And Increase Engagement)
Email marketing is a powerful tool. Despite the continued growth and innovation of other channels, email campaigns remain the best way to promote your brand.
