FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
5 Tips To Create Support Videos for Your Customer Portal
Customer preferences and needs change over time. Among the recent rising consumer trends is the demand for self-service options. The reasons for this increase in popularity are many, but in general, it saves web users time from interacting with a business.
5 Ways To Make Video Marketing Data-Driven and Boost ROI
Video remains one of the most engaging content formats. In fact, when asked how they’d like to learn about a product or a service, 69% of people say they’d prefer to watch a short video as opposed to 18% who’d prefer to read an article.
Kindred Boosts Conversions With Personalised Video for Players
Kindred Group, one of the world’s leading online gambling operators, has seen increased engagement and conversions following its data-driven video campaigns.
4 Brands that Took Personalised Marketing to the Next Level
Brands worldwide have tapped into the power of marketing personalisation and its ability to improve customer experience, drive revenue and create consistency across channels. A whopping 94% of senior-level executives believe delivering personalisation is critical or important to reaching customers according to a joint study conducted by PwC and Forbes
It’s Time To Take Customer Service as Seriously as Advertising
A version of this article appeared originally on Adweek. You can read it here. We’ve all seen the stats. According to research by Bain & Company, increasing customer retention rates by a mere 5% could increase profits by a whopping 25%-95%.
Reinventing Data-Based Marketing With New Technologies
A version of this article appeared originally on N12. You can read it here. The world of marketing has long since undergone a revolution in data-based personal marketing. The advertisements on leading platforms show according to the user’s preferences. The next step for retail giants is sending customised offers directly
How To Make Personalised Animated Badges for Mobile Games
It’s no secret that mobile gaming is big. Recent reports say mobile gaming is a $96 billion business, and it’s forecasted to grow to $272 billion by 2030. One big challenge for mobile gaming companies today is getting players talking about the game online, where it has the potential to
How To Create Personalised Experiences for Gen Z Consumers
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, the newest generation of consumers is set to disrupt the status quo. They have different brand expectations, as you’ll see below, and they’re poised to have the economic
Ads Vs. Customer Care: The Next Generation of Digital Comms
The world of marketing is no stranger to data. From demographics to consumer behavior, facts and figures about customers are the backbone behind efforts to create the best products, campaigns and more.
What Is Personalised Content? 8 Places to Leverage It
When 80% of consumers are more likely to make a purchase if a brand offers personalised experiences, the importance of personalisation can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalised content is the key.
18 Personalised Video Examples From Top Brands That Will Wow You
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalised Video.
How Personalised Video Transforms Customer Experience
In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalised customer experience is just as important when it comes to building great customer relationships and winning their loyalty.
How To Best Use Video in Your Email Marketing Campaigns
Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
4 Ways to Leverage Data for Marketing and CRM Personalisation
The democratization of big data means today’s marketers are more equipped with a wealth of information about their customers’ preferences, history and buying habits.
10 Things Your Video Content Marketing Strategy Should Include
What is video content marketing and why is it such a popular part of any digital marketer’s toolbox? And how can you utilise this technology to market your brand and to increase your sales figures?
