Kindred Boosts Conversions With Personalised Video for Players

Kindred Boosts Conversions With Personalized Video for Players

Kindred Group, one of the world’s leading online gambling operators, has seen increased engagement and conversions following its data-driven video campaigns.

Kindred was looking for a way to engage and re-engage players by celebrating their memories, milestones and big wins. Enter Idomoo. Kindred leveraged Idomoo’s Personalised Video platform to launch a series of videos customised for individual players — 1:1 content delivered at scale.

The response from players was enthusiastic. The video shown above, commemorating a user’s membership anniversary, saw 81% of visitors clicking the CTA and 65% of players making a deposit.

Conversions From Personalized Video

Similarly, a horse-racing video celebrating a user’s betting success saw 62% of players placing at least one bet during the Goodwood Festival and 96% of recipients making at least one deposit during the festival.

“We have worked successfully with Idomoo for a number of years, deploying Personalised Video campaigns across our different brands Europe-wide,” said Vita Ahmad, Senior CRM Manager at Kindred. “For us, one of the greatest USPs of the Idomoo platform has been to deliver hyper personalised customer comms at scale. We have been able to communicate to all our audience segments, offering tailored offers and cool user insights, which have driven impactful business results and value.”

“We’re proud to have partnered with Kindred to create a personalised experience for players that helps them celebrate their achievements,” said Mike Pidgeon, Sales and Account Manager at Idomoo. “We’re thrilled Kindred has seen greater engagement and conversions from their customer base by leveraging Idomoo Personalised Video, and we look forward to working together in the future.”

For more campaigns with global brands such as Ubisoft, Epic Games, EA and more, check out our Personalised Videos for gaming.

Request a Demo

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter

Explore More Content

Related Articles

5 Quick Tips for Getting Started With Personalised Video

5 Quick Tips for Getting Started With Personalised Video

When it comes to creating real connections with your audience, Personalised Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalised Video, we have a few tips to share from lessons learned over the past decade-plus of working with clients in a range of industries, ranging from higher education to hospitality. Some of the biggest perceived hurdles to getting started with Personalised Video involve time, money, and where to get all that data. We’re here to help. Read on for five (easy) Personalised Video tips you need to know now. 1. Right-Size Your Personalisation Personalisation isn’t one size fits all. What works well in one industry may not work in another. Case in point: Your bank certainly knows your account number, but that doesn’t mean you want

Read More
How To Choose the Right Personalised Video Software

How To Choose the Right Personalised Video Software

As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalised Videos delivered via email led to higher engagement among donors led to a staggering 17x ROI for the Canadian Red Cross. Meanwhile, gaming brands like Ubisoft and Activision have seen great success with personalised recap videos that strengthen player loyalty and retention. As a versatile tool, Personalised Video can be used to level up communication throughout the sales process and customer journey. Here are just a few use cases and ideas to consider: Improve outreach efforts with highly tailored video messages Acquire new customers with engaging video offers Grow brand awareness when customers share their personalised content Optimise the onboarding experience with Personalised and Interactive Video tutorials In an era where one-size-fits-all no

Read More

Enhancing Your Digital Customer Experience: A Guide for Success

With today’s consumers constantly bombarded with choices and information, the key to success lies in delivering an exceptional customer experience (CX). It’s not just about selling products or services anymore. It’s about creating unforgettable journeys that lead to long-term customer relationships. Every brand wants to keep its customers engaged, satisfied and loyal. And the best way to do that is to provide them with an amazing CX. That’s why we’re exploring some of the top strategies and insights for customer experience enhancement. But first, let’s delve into why a well-crafted digital CX is so essential to modern business success. What Is Digital CX and Why Is It Important? As digital landscapes shape our daily lives, nailing the digital customer experience has become a must for businesses. But what exactly is it? Digital CX is the culmination of all the interactions and engagements customers have with your brand through digital channels.

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our 2023 State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalised Video can do for you.