Related posts: ROI

Hyper-Personalisation Strategies That Work for Any Business

Hyper-Personalisation Strategies That Work for Any Business

Success in today’s consumer marketplace needs to extend beyond simply addressing your customer by name. Customers are craving more tailored experiences that are unique to their preferences and behaviors. After all, 75% of consumers report they’re more likely to purchase from brands that provide personalized digital experiences. With advanced technologies

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The ROI of Personalization - Here's How It Pays Off

The ROI of Personalisation – Here’s How It Pays Off

The marketing industry has moved beyond questioning whether or not to personalise. I think we can all unanimously agree that not personalising your marketing efforts is a pretty serious oversight. (Yet somehow, there’s still 14% of marketers out there not investing in personalisation.)

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