When I talk with our customers — typically marketing and customer success teams — what’s keeping them awake at night is how to get the ear of their customers.
It is difficult today to build a close 1:1 relationship with customers. The growing number of bank branches that are closing and phone-based customer support going the way of the dodo means that services are increasingly commoditised and consumers are willing to jump ship at the first sign of a price break.
The solution? Being personal — human. Here’s how Personalised Video does exactly that.
The Growing Need for Deeper Customer Engagement
The shift towards digital-first customer interactions presents a unique challenge: maintaining a personal connection in an impersonal environment. With marketing messages bombarding consumers from every conceivable channel, it becomes increasingly difficult for any single brand to stand out. The need for a strategy that cuts through this noise has never been more urgent.
Enter Personalised Video
In our experience, video and, in particular, Personalised Video deliver the highest engagement and ROI levels of any digital marketing programme.
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Personalised Video is the solution that many forward-thinking companies are turning to. It combines the compelling nature of video content with the direct impact of personalisation, creating a powerful tool for emotional and effective marketing.
Jim Nail of Forrester encapsulates this shift in his report, stating, “We believe that personalised video will command increasingly larger portions of advertising and marketing budgets due to its ROI improvement over traditional video content and other outbound methods of communication.”
This endorsement underscores the growing recognition of Personalised Video’s effectiveness in achieving superior engagement and return on investment.
With the combination of video and personalisation, you can restore the personal brand-consumer connection and break through the digital clutter with relevant offers wrapped in exciting, impactful content that your customers will respond to.
How Idomoo’s Personalised Video Enhances Customer
In a digital era where efficiency often supersedes personal interaction (you know how it gowa — seems like customer service is the first place hit with cutbacks), maintaining a genuine connection with customers can seem like a daunting task.
However, the advent of Personalised Video has introduced a revolutionary way to bridge this gap. By combining the visual appeal and storytelling power of video with personalised data integration, brands can deliver messages that are not only efficient but deeply personal. This blend of personalisation and media richness transforms customer interactions from mundane exchanges into meaningful conversations, setting the stage for higher customer lifetime value.
Idomoo’s Next Generation Video Platform empowers brands to communicate in a way that is both scalable and personal.
Our platform supports the creation of high-quality, cinematic Personalised Videos that engage customers on a level that traditional video content and static messaging can’t match. The integration of real-time data allows each video to be as up-to-date as the latest customer interaction, making every message relevant and timely.
Key Benefits of Personalised Video
Here are a few ways Personalised Video improves your bottom line, whether it’s bringing in revenue or cutting costs.
- Drive sales: Personalised Video leverages detailed customer data to create highly targeted offers that not only capture attention but also drive action. These videos can include interactive elements like calls-to-action that directly lead to increased conversions.
- Enhance customer loyalty: The onboarding process is critical for customer retention. Personalised Video makes this crucial step engaging and informative, helping new customers understand their benefits and next steps, thereby reducing early churn.
- Streamline customer support: Often, customer inquiries involve common questions that can be preemptively answered through Personalised Video. This approach allows customers to access the information they need without waiting for a live agent, improving satisfaction while reducing support costs.
- Maximise marketing budgets: By delivering a highly engaging format tailored to the individual’s preferences and history, Personalised Video not only captures attention but also maintains it, leading to higher retention rates and deeper brand engagement.
- Increase customer engagement: Customisation capabilities with Interactive Video allow customers to see themselves in the story. This personal touch transforms standard marketing into an interactive and personal experience that customers are eager to share, especially on social media.
Real-World Impact and Results
Idomoo’s clients across various industries have witnessed significant benefits from integrating Personalised Video into their marketing strategies:
- Conversion uplift: Implementations of Personalised Video have resulted in up to a 9x increase in conversion rates, dramatically impacting sales figures.
- Better NPS: Brands have seen increases of more than 25 points in their net promoter score, indicating heightened customer satisfaction and loyalty.
- Lower call volume: Effective self-service options enabled by Personalised Video have led to up to 30% call deflection, alleviating pressure on customer support teams.
- Sales uplift: Strategic use of Personalised Video has tripled sales metrics for some clients (see this case study from one telco client), showcasing its effectiveness in upselling and cross-selling.
- CX boost: Engagement rates with Personalised Videos typically see a tenfold increase compared to non-personalised content, underlining the compelling nature of tailored marketing.
What’s Next for Digital Marketing?
Marketing teams are already shifting budgets toward new content and interaction methods to counter the dwindling effectiveness of traditional digital advertising and marketing campaigns.
In my vision, Personalised Video is the new frontier for customer communication. And now with Idomoo’s Next Generation Video Platform for customer success and marketing teams, the tools are in your hands.
The era of “one size fits all” marketing is over. In its place, Personalised Video offers a future where marketing is not only more targeted and efficient but also more human and engaging.
Personalised Video isn’t just another marketing gimmick. It’s a pivotal shift in how brands communicate with their customers, offering a measurable impact on ROI by making every interaction count. It ensures that each communication is not only seen but is also impactful, memorable, and uniquely personal. This level of customisation was once a cumbersome, expensive process (try asking an agency to personalise 5 million videos without help from a SaaS platform like ours), but with advances in technology and the scalability of platforms like Idomoo, it’s now accessible to brands of all sizes.
By prioritising personalised customer experiences, brands can enjoy deeper connections, enhanced loyalty, and significantly improved marketing efficiency. Each Personalised Video serves as a touchpoint that reinforces the customer’s value to the brand, thereby enhancing overall customer satisfaction and long-term engagement.
Level Up Your ROI With Personalised Video
Discover how Idomoo’s Personalised Video Platform can transform your customer engagement strategy. Visit our homepage and you can even create your own Personalised Video on demand.
Join leading brands around the world that are enhancing their marketing ROI and building lasting relationships with their customers through the magic of Personalised Video.
