FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
What Enterprises Should Learn From TikTok
TikTok reigns supreme as the most successful social app for Gen Z. It was the most downloaded app of 2021, and over 40% of users are a part of Gen Z. TikTok has cracked the code of how these digital natives prefer to communicate, and more than that, it’s changing
Credit Unions Gone Digital: How Video Adds a Personal Touch
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice
Hello, Humblebrag: The Social Media Secret Top Brands Know
How do you decide what to post on social media? There are many motivations behind what people choose to share on their social media channels, perhaps none stronger than the desire to “brag.”
How To Boost Email Engagement With Video Creative
There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. Over 40% of marketers report email engagement to be their No.
How Mortgage Lenders Boost Satisfaction With Dynamic Video
How has the mortgage industry adapted to our increasingly digital world? For one, mortgage companies have upped the ante on their digital transformation efforts across all facets of their businesses. Automation — from collecting payments to customer communications and everything in between — continues to be a top priority for
Debunking the 5 Most Common Video Marketing Myths
There’s a wealth of data pointing to the benefits video marketing brings. For example, 74% of marketers say they’ve seen higher ROI from video compared to images and 68% say the same for video compared to Google Ads.
Dynamic Customer Engagement and How To Think Customer-First
The onset of the pandemic brought about unprecedented change — and with that change came customers with questions that needed to be answered, fast. How will my insurance change? Can I defer payments? Consumers turned to customer service centres for help. It was a chance for businesses to shine —
How To Use Emotional Marketing With Video for Great Results
Our transition to an increasingly online world has made emotional marketing more important than ever. Interactions take place on screen instead of face to face. We text, rather than talk. This makes meaningful connections even harder, especially between brands and consumers. A study conducted by PwC found that 59% of
How Personalised Infographics Boost Your Content Marketing
Searching for the perfect compliment to your campaign? The answer comes in the form of a cohesive, customised image — a Personalised Infographic. It’s a visual element worth considering if you’re looking to bolster your content marketing. In fact, statistics show Facebook posts including an image receive twice as much
The Importance of Customer Empathy According to Gartner
Gartner® states that, “Most organisations lack deep customer empathy.” We think it is a bold statement. For years, efforts to boost operational efficiency led to customer engagement technologies that enabled automation at scale. Unfortunately, such innovations came at a price. In focusing on efficiency and automation, countless organisations have failed
How Personalised Videos Connect Patients to Providers
The onset of COVID has exposed several cracks in our healthcare system. And if that’s not enough, patient satisfaction in the healthcare space ranks among the lowest when comparing high-income countries. It’s prompted healthcare delivery systems to find new ways to drive engagement. But is something missing?
Personalised GIF Marketing: How To Boost CTR and Conversions
How do you deliver an engaging message in a matter of seconds? Many businesses seem to have found the answer — with GIF marketing. First introduced to users in the early days of the internet, this bite-sized format has rapidly taken hold in the world of marketing among some of
Top Video Metrics To Measure Success (With Brand Examples)
A successful video marketing strategy has several working parts — paying attention to the biggest trends, identifying key opportunities to upsell and making the most of your creative, to name a few. But before you can begin any of these steps, you need to know what your strategy is trying
Idomoo Included in Gartner Report, “Add Video to Your Personalisation Strategy”
Idomoo was recognised in the 2022 Gartner® report titled, “Add Video to Your Personalisation Strategy.” We know personalisation and video are both key tools for CX. Together, they represent a powerhouse for meaningful engagement between the brand and consumers.
The Rise of Context Marketing and How Video Can Help
In 1996, Bill Gates wrote an essay titled, “Content Is King,” coining a phrase that would be used for decades. Today, content’s rule over our lives is undeniable, with content marketing arising as an essential strategy for businesses.